Focus Groups
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Stop Being So Nice in Market Research. Sincerely, the Friendliness Effect
Posted at: 1/21/2019 3:22 PM
Consumer suggestions and feedback are essential to brand success. In many cases, it is through customer feedback that significant issues with products and services are effectively resolved. For many brands, though, they fail to take into account the Friendliness Effect when performing market research to obtain feedback. It all boils down to bias. Unfortunately, market researchers and marketing professionals acting as market researchers are often bias without intentionally meaning to be. For bra
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Looking for a Focus Group Facility in Buffalo? Consider Syracuse. Here's Why.
Posted at: 1/2/2019 8:50 PM
Options exist. If you are looking to host a focus group in Buffalo or Western New York, you may want to think about broadening your scope to include Syracuse. Located only 2 hours from Buffalo, Syracuse offers several advantages over the options you may find in Western New York. We highlight 3 of these features below you should consider when weighing your decision. This includes (1) very similar demographics to Buffalo residents, (2) a central location in Upstate New York, and (3) the ease of a
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5 Helpful Tips for a Focus Group Moderator
Posted at: 12/11/2018 4:46 PM
Focus groups are a common market research data collection methodology. A focus group consists of a collection of people with shared demographics or behaviors being brought together, physically or virtually, to participate in a guided discussion. Focus groups can be used to learn about a specific product or service (already present in the marketplace or prior to launch). Focus groups can also be used to gauge brand identity, or provide ongoing feedback of a product, service, marketing campaign,
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Best Cities for Focus Groups | 5 Factors to Consider
Posted at: 12/6/2018 4:25 PM
Determining the best place to host a focus group is no easy task. If you are in charge of making the decision or making recommendations for your team, you'll likely be overwhelmed by the number of cities and choices within each city which offer a facility. Choices. Choices. We are here to help. If you are looking for the best cities for focus groups, this post will help to guide you to making the right decision. I will give you some factors to consider when making your choice and why each of
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Choosing a Focus Group Facility | Syracuse, NY
Posted at: 11/28/2018 9:17 PM
Choosing the right focus group facility is no easy task. It takes a lot of research and information gathering to make sure your organization has made the right choice. Considering how important your qualitative and focus group project is, you want to make sure you make a smart and educated choice of your focus group facility. Although there are many factors which influence the choice of a focus group facility, I will cover 3 of the most basic and core criteria to consider. All 3 of these facto
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Making Sense of a Qualitative Interview Transcript
Posted at: 11/8/2018 7:41 PM
So, the interviews or focus groups are completed and the transcripts are in. Now what? Upon first glance, one can see there's often a lot of meat in a typical transcript. Tens of pages documenting a single interview may be at your disposal. Don't let it overwhelm you, though. There's bound to be great insights that stem from the content in these transcripts! Before diving into the first page, take a moment to consider some of the following points to get the most out of your transcripts. Wor
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Posted at: 11/5/2018 7:27 PM
Have an upcoming focus group? Wondering what the rules of focus groups are? Focus groups are a common form of qualitative research. Typically, focus groups invite 10 to 12 people to participate. Focus group often last between 1 to 2 hours. Participants are often offered an honorarium as a thank you for participating. Here's a quick breakdown of the steps in a focus group project. Curious about how much a focus group costs? In a previous post we dug into this topic. As a general rule, focus g
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4 Benefits of Using Transcripts in Qualitative Market Research
Posted at: 10/4/2018 8:28 PM
Market research data for analysis can be divided into two categories: quantitative and qualitative. Quantitative data refers to numerical data. Think of it as information that deals with quantities and can be recorded with numbers. Your shoe size for example is quantitative. If you are a size 10, you are a size 10 and only a size 10. That size is measurable and is recorded with a number. Qualitative research is more exploratory and is used to gain knowledge about motivations, options, and exper
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Using Market Research for Root Cause Analysis
Posted at: 9/10/2018 3:58 PM
Every company aims for consistent and steady growth in revenue. The last topic in a business meeting that executives want to address is, “Why is revenue down?” There are a multitude of reasons a company’s profits can decrease, but to learn the core reason a problem occurred your organization should consider root cause analysis. What is Root Cause Analysis in Market Research? In market research, root cause analysis is a systematic method of discovering the truest and main reason a problem h
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Understanding Non-Verbal Cues in Market Research
Posted at: 8/24/2018 2:23 PM
Market research is an essential piece of the marketing and strategy process for any organization. Gaining insight about consumer needs, opinions, and preferences can be a key component in both the short-term and long-term success of a product or service. Essentially, it's vital. There are a multitude of ways market research can be conducted. Common in-person methods include focus groups and 1:1 interviews. During this process, the researcher will ask a series of questions in order to learn more
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Conducting Focus Groups in NYC? Think About Upstate New York Instead
Posted at: 8/13/2018 3:41 PM
Many focus groups are conducted in New York City (NYC) on a daily basis. When you search for focus group facilities in NYC, you're likely to come across a lot of locations inside and outside of the city. But, have you stopped to ask yourself: "Why are we only considering NYC? Have we thought about conducting these groups elsewhere in New York State?" Several cities in Upstate New York offer options for you for focus groups. These include traditional focus group facilities or pop-up locations in
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The Insider's Guide to Managing a Focus Group
Posted at: 6/21/2018 2:58 PM
Managing a focus group can seem like a daunting task. There are many pieces of a focus group that need to fall into place to ensure a successful market research project. Looking for the ultimate guide to manage a focus group? Look no further! The 9 tasks needed to ensure a successful focus group include (1) screener set up, (2) quota management, (3) client updates, (4) adjustments, (5) facility booking, (6) audio and visual needs, (7) refreshments, (8) confirmations to participants, and (9) re