Focus Groups

  • tips-first-time-focus-group-recruitment-market-research-05092019

    5 Tips for First-Time Focus Group Recruitment

    Focus group recruitment is one of the most impactful, yet challenging aspects of conducting qualitative research. As opposed to quantitative research which requires a large number of respondents for accurate statistical data, focus groups perform best with a much smaller sample size. Typically, focus group discussions require 4 to 12 participants who fit pre-determined demographic categories such as age, gender, income, etc. With the required number of focus group participants so low, it is imp

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  • ad-concept-testing-market-research-04182019

    Ad Concept Testing | Tips for a Quick Turnaround

    While recently attending The Quirk's Event in Chicago, I sat in on a fascinating presentation about an ad testing case study. The project was a partnership between beverage company, Anheuser-Busch InBev and research company Methodify to optimize Labatt's digital content in a single week. This caught my attention as ad testing studies typically take no less than a few weeks. I picked up some actionable tips from the session for not only ad concept testing but digital marketing, as well. Few busi

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  • best-place-hold-focus-group-market-research-03282019

    Where is the Best Place to Hold a Focus Group? | Focus Group Cities U.S.

    Choosing a place to host a focus group is no easy decision. When doing a simple search for focus group facilities in the U.S. you are likely to come across hundreds of potential locations in cities across America. The choice is not easy. In this post, I'll walk you through some questions to ask yourself before deciding on how to move forward with your focus group location. This includes reviewing items like: The type of location you want to host the groups at The type of audience you are look

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  • group-effect-new-york-market-research-03142019

    What is Group Effect? | Focus Group Company New York

    Market research companies hate bias. We try to avoid it at all costs. Oftentimes when market researchers think of bias, the top examples that come to mind occur in surveys. Check out this post that covers 5 types of bias in market research. Safe to say, bias can occur in all types of market research studies (i.e., surveys, in-depth interviews, focus groups, mystery shopping, etc.) if the team is not careful. This post takes an inside look at group effect, which is a type of bias that effects f

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  • market-research-focus-group-successful-02282019

    What Makes a Focus Group Project Successful? | 5 Focus Group Recruiting Tips

    Successfully recruiting for a focus group is the first step to executing a great project. A lot of effort goes into a successful focus group recruit. Some of these tasks are done behind the scenes by a focus group facility. Below is a list of 7 focus group recruiting tips to understand how to make a focus group project successful! Here's what you'll look like after a successful focus group project! Tip #1: Clearly define the screening criteria First things first, a focus group facility w

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  • look-focus-group-syracuse-market-research-02182019

    What to Look for in a Focus Group Facility? | Syracuse NY

    Conducting a focus group study can provide insightful marketing research. Brands take the information obtained from the study to improve products or services as well as the overall customer experience (CX). Keep reading to learn about key factors to consider when choosing a focus group facility. Not all focus group facilities are created equal. Searching for the right facility for your qualitative market research? Consider these factors. Factor 1: Recruiting Capabilities The most importa

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  • focus-group-higher-ed-market-research-02132019

    How to Conduct Alumni Focus Groups | Higher Ed Market Research

    Higher education institutions often come to Drive Research to assist with alumni market research. The studies typically involve further understanding and insights from the alumni CRM database colleges and universities have. If any type of CRM database analysis was done as a first step, it most likely segments the alumni affinity groups into different buckets. This segmentation analysis can provide incredibly helpful to a higher ed institution as they look to understand their database. The objec

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  • nice-market-research-effect-01212019

    Stop Being So Nice in Market Research. Sincerely, the Friendliness Effect

    Consumer suggestions and feedback are essential to brand success. In many cases, it is through customer feedback that significant issues with products and services are effectively resolved. For many brands, though, they fail to take into account the Friendliness Effect when performing market research to obtain feedback. It all boils down to bias. Unfortunately, market researchers and marketing professionals acting as market researchers are often bias without intentionally meaning to be. For bra

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  • buffalo-ny-focus-group-market-research-01022019

    Looking for a Focus Group Facility in Buffalo? Consider Syracuse. Here's Why.

    Options exist. If you are looking to host a focus group in Buffalo or Western New York, you may want to think about broadening your scope to include Syracuse. Located only 2 hours from Buffalo, Syracuse offers several advantages over the options you may find in Western New York. We highlight 3 of these features below you should consider when weighing your decision. This includes (1) very similar demographics to Buffalo residents, (2) a central location in Upstate New York, and (3) the ease of a

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  • tips-group-moderator-market-research-12112018

    5 Helpful Tips for a Focus Group Moderator

    Focus groups are a common market research data collection methodology. A focus group consists of a collection of people with shared demographics or behaviors being brought together, physically or virtually, to participate in a guided discussion. Focus groups can be used to learn about a specific product or service (already present in the marketplace or prior to launch). Focus groups can also be used to gauge brand identity, or provide ongoing feedback of a product, service, marketing campaign,

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  • focus-group-syracuse-market-research-11282018

    Choosing a Focus Group Facility | Syracuse, NY

    Choosing the right focus group facility is no easy task. It takes a lot of research and information gathering to make sure your organization has made the right choice. Considering how important your qualitative and focus group project is, you want to make sure you make a smart and educated choice of your focus group facility. Although there are many factors which influence the choice of a focus group facility, I will cover 3 of the most basic and core criteria to consider. All 3 of these facto

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  • qualitative-interview-transcript-market-research-11082018

    Making Sense of a Qualitative Interview Transcript

    So, the interviews or focus groups are completed and the transcripts are in. Now what? Upon first glance, one can see there's often a lot of meat in a typical transcript. Tens of pages documenting a single interview may be at your disposal. Don't let it overwhelm you, though. There's bound to be great insights that stem from the content in these transcripts! Before diving into the first page, take a moment to consider some of the following points to get the most out of your transcripts. Wor

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