Focus Groups
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4 Tips for Focus Group Moderator Beginners | Focus Group Company
Posted at: 8/19/2019 12:59 PM
I often say, the data from a market research study is only as strong as the questions asked. This sentiment can be equated to a focus group and the moderator of the group discussion. In other words, the success and insight gathered from qualitative research is dependent on who is interviewing or moderating the participants. Are you new to moderating focus groups or interested in becoming a focus group moderator?Everyone has to start somewhere! Drive Research, a market research company with a c
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What Cities Should I Conduct Focus Groups In? | Qualitative Market Research Firm
Posted at: 6/17/2019 6:22 PM
Options. You are never short of them in market research. Quantitative or qualitative? Online surveys or intercept surveys? Phone surveys or mail surveys? Focus groups or executive interviews? Mystery shopping or shop-alongs? 400 responses or 1,000 responses? 15 questions or 30 questions? Topline report or full report? The list goes on and on. There is not necessarily always one right choice in market research. It is about collecting information, seeking guidance, and choosing the best path whic
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How Do Video Focus Groups Work? | Video Focus Groups Company
Posted at: 6/11/2019 3:32 PM
When organizations think of market research, the two most common methodologies which likely come to mind are focus groups and surveys. Focus groups have long been a popular and commonly used methodology for new product development, testing of advertisements, and creating a dialogue with customers. Over the past two decades, surveys have evolved with time. Years ago the most common surveys were completed by phone and mail. Now, online surveys are by far the most popular methodology used in marke
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5 Tips for First-Time Focus Group Recruitment
Posted at: 5/9/2019 5:24 PM
Focus group recruitment is one of the most impactful, yet challenging aspects of conducting qualitative research. As opposed to quantitative research which requires a large number of respondents for accurate statistical data, focus groups perform best with a much smaller sample size. Typically, focus group discussions require 4 to 12 participants who fit pre-determined demographic categories such as age, gender, income, etc. With the required number of focus group participants so low, it is imp
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Ad Concept Testing | Tips for a Quick Turnaround
Posted at: 4/18/2019 6:12 PM
While recently attending The Quirk's Event in Chicago, I sat in on a fascinating presentation about an ad testing case study. The project was a partnership between beverage company, Anheuser-Busch InBev and research company Methodify to optimize Labatt's digital content in a single week. This caught my attention as ad testing studies typically take no less than a few weeks. I picked up some actionable tips from the session for not only ad concept testing but digital marketing, as well. Few busi
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Where is the Best Place to Hold a Focus Group? | Focus Group Cities U.S.
Posted at: 3/28/2019 5:57 PM
Choosing a place to host a focus group is no easy decision. When doing a simple search for focus group facilities in the U.S. you are likely to come across hundreds of potential locations in cities across America. The choice is not easy. In this post, I'll walk you through some questions to ask yourself before deciding on how to move forward with your focus group location. This includes reviewing items like: The type of location you want to host the groups at The type of audience you are look
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What Makes a Focus Group Project Successful? | 5 Focus Group Recruiting Tips
Posted at: 2/28/2019 7:52 PM
Successfully recruiting for a focus group is the first step to executing a great project. A lot of effort goes into a successful focus group recruit. Some of these tasks are done behind the scenes by a focus group facility. Below is a list of 7 focus group recruiting tips to understand how to make a focus group project successful! Here's what you'll look like after a successful focus group project! Tip #1: Clearly define the screening criteria First things first, a focus group facility w
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What to Look for in a Focus Group Facility? | Syracuse NY
Posted at: 2/18/2019 7:10 PM
Conducting a focus group study can provide insightful marketing research. Brands take the information obtained from the study to improve products or services as well as the overall customer experience (CX). Keep reading to learn about key factors to consider when choosing a focus group facility. Not all focus group facilities are created equal. Searching for the right facility for your qualitative market research? Consider these factors. Factor 1: Recruiting Capabilities The most importa
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How to Conduct Alumni Focus Groups | Higher Ed Market Research
Posted at: 2/13/2019 6:50 PM
Higher education institutions often come to Drive Research to assist with alumni market research. The studies typically involve further understanding and insights from the alumni CRM database colleges and universities have. If any type of CRM database analysis was done as a first step, it most likely segments the alumni affinity groups into different buckets. This segmentation analysis can provide incredibly helpful to a higher ed institution as they look to understand their database. The objec
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Stop Being So Nice in Market Research. Sincerely, the Friendliness Effect
Posted at: 1/21/2019 3:22 PM
Consumer suggestions and feedback are essential to brand success. In many cases, it is through customer feedback that significant issues with products and services are effectively resolved. For many brands, though, they fail to take into account the Friendliness Effect when performing market research to obtain feedback. It all boils down to bias. Unfortunately, market researchers and marketing professionals acting as market researchers are often bias without intentionally meaning to be. For bra
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Looking for a Focus Group Facility in Buffalo? Consider Syracuse. Here's Why.
Posted at: 1/2/2019 8:50 PM
Options exist. If you are looking to host a focus group in Buffalo or Western New York, you may want to think about broadening your scope to include Syracuse. Located only 2 hours from Buffalo, Syracuse offers several advantages over the options you may find in Western New York. We highlight 3 of these features below you should consider when weighing your decision. This includes (1) very similar demographics to Buffalo residents, (2) a central location in Upstate New York, and (3) the ease of a
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5 Helpful Tips for a Focus Group Moderator
Posted at: 12/11/2018 4:46 PM
Focus groups are a common market research data collection methodology. A focus group consists of a collection of people with shared demographics or behaviors being brought together, physically or virtually, to participate in a guided discussion. Focus groups can be used to learn about a specific product or service (already present in the marketplace or prior to launch). Focus groups can also be used to gauge brand identity, or provide ongoing feedback of a product, service, marketing campaign,