Focus Groups
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How to Conduct Parent Focus Groups
Posted at: 1/26/2021 1:30 PM
With the transition to distance learning and reopening schools, parent focus groups have grown in popularity. School decision-makers are turning to parents of students to understand how their classes, programs, and other logistics should be executed based on our “new normal.” For instance, a private school in California contacted our education market research company to conduct parent focus groups online. In this blog post, Drive Research shares our step-by-step process for those interested i
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4 Quick Tips for Better Virtual Focus Groups
Posted at: 1/18/2021 1:30 PM
Virtual focus groups are growing in popularity -- I’m pretty sure we all know why. While traditional, in-person focus groups will have their comeback, online focus groups will likely be more popular for a while longer. To help ease the transition, our focus groups market research company shares 4 quick tips for better virtual focus groups below. Need help recruiting, moderating, or hosting a virtual focus group? Drive Research can provide one or all of these services. Contact our team by emai
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Questions to Ask in a Customer Focus Group
Posted at: 10/21/2020 1:47 PM
A customer focus group can help an organization dive deep and explore customer feedback beyond the quantitative measurable data acquired through a survey. As with any good qualitative market research, the questions you ask in a customer focus group should be focused on exploring topics. These include thought-provoking questions and open-ended questions to generate discussion and dialogue. The topic of this blog post is to help you choose or think about questions to ask in a customer focus gro
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How to Conduct Student Focus Groups | Market Research Company
Posted at: 6/19/2020 12:30 PM
Drive Research often works with nonprofit organizations on a variety of market research studies. Recently we completed a focus group recruitment project for a well-known non-profit making organization. The goal of the focus groups was to speak to student caregivers who met very specific criteria, which is an audience with an extremely low incidence rate. The client decided to hold the student caregiver focus groups at Drive Research’s focus group facility in Upstate New York. Why should y
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10 Tips for Video Focus Groups | Company in NY
Posted at: 4/27/2020 12:30 PM
Focus groups are a great way to bring consumers together to share insights on product or service offerings. While many people are familiar with focus groups examples conducted in-person, they can also be conducted online. Video focus groups are becoming a popular way to conduct qualitative research discussions. In fact, there are several advantages to conducting focus groups online including: Increased accessibility to participants Lower costs Quicker turnaround times Tip 1: Leverage F
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How to Find Participants for Remote Focus Groups
Posted at: 4/1/2020 12:30 PM
Remote focus groups are a unique and trending qualitative research method. Similar to in-person focus groups, online focus groups allow a group of like-individuals to discuss a topic in-depth. With online focus groups, geographical barriers are eliminated. This means opinions can be heard from participants around the world. With in-person focus groups, location can be an issue if the audience you’re trying to target has a low incidence rate within that specific market. Remote or video focus g
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3 Best Practices When Recruiting for Online Focus Groups | Market Research Company
Posted at: 3/24/2020 12:30 PM
So, you’ve decided you want to conduct online focus groups! Now, you’re left to find participants who are a good fit for the study. I’m sure you have a lot of questions. How do I find research participants for remote focus groups? How do I make sure they’re qualified? How do I know if they fit my screening criteria? How do I make sure they will actually show up on the day of the online focus group? Regardless of what type of qualitative research you are conducting (online focus groups, w
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How Much Should You Pay Participants in Market Research?
Posted at: 3/9/2020 12:30 PM
For those new to market research, how much to pay market research participants is probably one of, if not the most common question asked to our market research company. If you are reading case studies online, you are likely finding a wide array of reward amounts likely ranging from $5 gift cards to $500 checks. That is probably not helpful for your specific project. So how much should you pay market research participants? Unfortunately, the appropriate amount to pay market research participant
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Example Focus Group Questions | What Should Be Included in a Moderators Guide?
Posted at: 2/25/2020 1:30 PM
Creating a focus group moderator’s guide can be tough - especially if you don’t know where to start. When creating focus group questions, the trick is to start simple and dive into bigger questions and ideas as the conversation flows. In this blog post, our focus group company will share insider tips on how to create focus group questions based on your goals for market research. To help get you started, we will also share a moderator’s guide for a focus group project we conducted at our facili
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Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.
Posted at: 2/14/2020 1:30 PM
“How can my organization find new leads or customers to increase sales?” This may be one of the most common questions across all different types of organizations. In fact, when turning to Google with this question, I am presented with 280,000,000 different articles for “tips” and “the best ways” to generate qualified sales leads. I’ll save you the time of skimming these articles and share the most common answers. Use social media Get referrals from current customers Attend a networking even
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Food and Beverage Consumer Focus Groups | How Does the Process Work?
Posted at: 2/13/2020 1:30 PM
Focus groups are one of the most effective ways food and beverage (F&B) companies can analyze consumer opinions, emotions, and feedback regarding their products. The insights derived from F&B focus groups can help determine critical marketing decisions such as shelf product placement, packaging, best sources of advertising, etc. Not only do consumer focus groups provide the most in-depth insight compared to surveys or other quantitative research studies, but this type of qualitative project ca
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Syracuse Focus Group Facility Video Tour
Posted at: 9/26/2019 7:47 PM
Take a tour of our new focus group facility in Upstate, New York. It’s here that businesses from all over the country choose to conduct focus groups with the assistance of our qualitative market research and recruitment team. Syracuse has long been known as one of the best cities for market research studies. It is a mirror of America with similar demographics in age, household incomes, and other demographics. This video includes details about facility specifications, the convenience of our Syr