Focus Group Recruitment Agency

Drive Research assists organizations across the country with their B2B or B2C focus group recruiting needs.

Our team has 30+ years of experience sourcing and scheduling participants for in-person and online focus groups in addition to other types of qualitative market research.


Leading Brands Use Drive Research for Focus Group Recruitment

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Why Drive Research is the Best Company for Focus Group Recruitment

When it comes to finding a qualitative research recruitment agency, we know you have options. But, many companies fail to deliver quality research participants and high show rates. Here's what sets Drive Research apart from the rest.


We source and recruit participants fast

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Drive Research utilizes various approaches to finding qualified focus group participants.

Our team of focus group recruiters source participants by:

  • Sending email invites to our national market research panel
  • Creating highly targeted social media ads for niche audiences 
  • Outsourcing to trusted third-party panels with competitive pricing

Our experience in digital recruiting allows us to use the most cost-effective sampling method to quickly find and schedule participants without sacrificing quality.


We focus on only recruiting quality participants

In today’s qualitative world, so many are trying to automate the focus group recruitment process and sign-up participants regardless of their credentials.

The problem? Panel participants know how to cheat the system and make their way into a study without being qualified.

Drive Research flips the automated research process on its head. We focus on mini-touchpoints with each participant to verify they match your exact criteria.

We provide near-perfect show-rates

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Our proven approach to focus group recruitment has led Drive Research to achieve an average show rate of 92%.

Each focus group recruit project includes the following steps:

  1. Pre-screen potential candidates online
  2. Re-screen participants by phone to quality-check responses
  3. Send a confirmation email and calendar invite
  4. Make reminder phone calls the day before the study
  5. Send reminder texts on the day of the market research



We adopt a single-recruiter approach

Our focus group recruitment team creates a rapport with each participant. From beginning to end, participants have a single point of contact to address questions or concerns.

The time and dedication we put into our focus group recruiting process often lead to building a mini-relationship with participants. This helps with the completion, engagement, and quality of responses provided in the research.



Earn quality feedback from targeted B2B and B2C market research participants

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What Clients & Participants Say About Our Focus Group Recruitment Agency

Drive Research works to manage both client and participant expectations. It's how we've earned nearly 200, 5-star reviews from both focus group participants and clients. 

Frequently Asked Questions About Focus Group Recruitment

What is a focus group recruiter?

A focus group recruiter is an individual or agency responsible for identifying and selecting participants for focus group studies. They actively seek out individuals who meet the criteria set by the researchers and ensure their availability and willingness to participate in the group discussions. The role of a focus group recruiter is crucial in assembling a diverse and representative group of participants for valuable insights and discussions.

How much does focus group recruitment cost?

The cost of focus group recruitment can vary depending on various factors such as the scope of the study, the target audience, and the geographic location. Generally, focus group recruitment costs can range from $5,000 to $30,000, including participant incentives and project management costs by the focus group recruitment agency.

How do you recruit people for focus groups?

Focus group recruitment agencies all follow different processes. Though, the best companies offer a hands-on approach to recruiting people for online or in-person focus groups. This includes pre-screening, re-screening/scheduling phone calls, and a thorough confirmation process all through a single point of contact.

What are the advantages of hiring a focus group recruiting company?

A focus group recruiting agency is the best option for effectively and efficiently scheduling participants. They also provide better outcomes with show rates and quality of the feedback received - all while saving you time and resources.

Get a Quote for Our Focus Group Recruiting Services