Emily Palermo Author Listing
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1st Annual Syracuse Men's Basketball Fan Survey in Central New York (CNY)
Posted at: 11/15/2017 7:13 PM
Go 'Cuse! The Drive Research team bleeds orange, which is why our team asked Central New York (CNY) about their thoughts and predictions on the Syracuse Men's Basketball season this year! Drive Research is a market research company in Syracuse, NY. Our team conducted this study because we love data and Syracuse Athletics. The services offered by Drive Research range from Voice of Customer (VoC) to competitive assessments to online surveys to mystery shopping and more. For more information abou
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How to Write a Survey | 4 Survey Design Tips From Our Market Research Firm
Posted at: 11/10/2017 6:48 PM
You are familiar with writers block correct? But what about survey writers block? It happens to the best of us, especially if you are new to writing surveys and you are not sure where to start. In our minds, it's an art form that takes a lot of practice to master. So if you are wondering "how to write a survey", we think you came to the right market research blog. Survey design is more than just writing questions and answers. It's understanding the perspective of the respondent and how they fee
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4 Reasons a Credit Union Should Use Market Research
Posted at: 11/7/2017 4:58 PM
Looking to shake things up? You can fuel a new marketing initiative or marketing strategy at your credit union with market research. Credit unions use the data from market research studies to make better decisions. What kinds of decisions? Well, in our experience many credit union market research studies focus on member experience. As your partner, a market research company should work with a credit union to determine key objectives for the research. Ideally a credit union market research comp
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Posted at: 11/2/2017 7:58 PM
Well, it's November 1, which means Halloween just passed and October has ended. Right now, I'm left wondering if it's socially acceptable to start playing holiday music yet. Maybe I should do a public opinion survey about it! Our team has been making the rounds this October. We've been attending events, conducting onsite surveys, and (of course) sipping coffee at favorite local coffee shops to fuel our insights and market research. (Shout out to my personal favorite, Cafe 407 in Liverpool, NY.)
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Focus Groups Versus In-Depth Interviews (And The Pros and Cons of Each)
Posted at: 10/25/2017 7:04 PM
On one hand we have focus groups and the other in-depth interviews (IDIs). While it's common to have a research project that utilizes both of these qualitative research methodologies, those with tighter purse strings are posed with a choice. So let's start with qualitative (qual) market research in general. Why would you choose qual in the first place? Qualitative research is great for exploring why. It's used to open up conversation with a particular audience of interest. The conversation typ
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4 Types of Online Survey Respondents That Scare the $&#@ Out of Market Research Firms
Posted at: 10/20/2017 6:46 PM
Quality is everything. I'll say it again, just in case you missed it and for extra emphasis... quality data is everything in market research. See the bolding there? No business or organization wants to base important strategic decisions on bad data. Poor quality data comes in many forms. Those methodologies with more face-to-face and person-to-person fieldwork helps control data quality. However, it's hard to argue with the benefits of online research these days and with great power, comes grea
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8 Steps to Using an Online Market Research Panel
Posted at: 10/18/2017 6:35 PM
One of the most exciting moments for a market research professional is when the survey you took so much time to craft and perfect is ready to hit the field! Often times, fieldwork for online surveys can incorporate multiple methods like using the Drive Research panel, online outreach, and other panel sources to achieve the goal number of completes. The set up involved when using an online panel can be tricky. In this post, we'll discuss the steps involved to take your online survey from word do
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Month in Review: September 2017
Posted at: 10/4/2017 5:43 PM
Well, now that September has just wrapped up our team can confirm that it will be a busy fall! In September, our team has had our eyes focused on growth and we're excited about what's to come in Quarter 4 of 2017. Have you heard about Drive Research? We're a market research firm serving clients locally in Upstate NY and from coast to coast. We recently developed our core values, which are our 4 differentiators that make our market research company stand out from the pack. Our core values are re
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4 Problems VoC Can Solve | Voice of Customer Research Firm
Posted at: 9/28/2017 5:19 PM
One of the biggest buzz words in market research these days is VoC aka Voice of Customer research. Maybe it's something you've heard of, maybe it's not, or maybe you've looked into it but you're not exactly sure what it is? Don't worry - I've got you covered. Our Voice of Customer (VoC) market research firm has got your covered. VoC research is used to listen to customers. Sometimes you've got to take the "headphones" off to truly listen. When I say listening I don't mean calling up a custome
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What Does a Market Research Project Workplan Look Like?
Posted at: 9/18/2017 2:57 PM
Got new project jitters? As a data lover, avid color coder, and overall fan of organization, I enjoy when a new project begins because that means the creation of a Driver's Manual (AKA project workplan) is in my future. As any market research professional knows, time is always of the essence. Keeping teams and clients on-task is half the battle when it comes to accelerating insights and market research projects. Starting your first market research project? Get excited. Data and insights that
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Market Research Albany | Key Statistics and Data
Posted at: 9/14/2017 2:46 PM
Do business in Albany, NY and get excited about data? Us too! Which probably isn't too surprising considering we love market research. In the following post, Drive Research will uncover key statistics and demographic data for Albany, NY. Drive Research is a market research company serving Albany, NY that specializes in custom qualitative and quantitative research. Check out details about the services offered. The secondary market research data below is focused on the Albany market area. Market
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Market Research Rochester | Key Statistics and Data
Posted at: 9/7/2017 1:40 PM
Eager for the inside scoop on market research in Rochester, NY? Drive Research is a market research company serving Rochester, NY in Western New York and we're equipped with the area's key statistics and demographics. Have you heard of Drive Research yet? We specialize in creating custom qualitative and quantitative research for a variety of industries. Below are details on several different topics such as population, gender, household income, and more. This type of secondary demographic infor