At Drive Research we assist B2B and B2C companies across the globe with Computer Aided Telephone Interviewing (known as CATI) processes.
Our market research company has 80+ years of combined experience designing surveys, providing expert fieldwork and data collection, and sharing results-based recommendations based on the data collected.
Trusted by SMBs, Fortune 500s, & every organization in between
How Our CATI Service Works
It’s standard for a CATI project to be completed over the phone while being guided by a computer display and using software.
Usually, the computer shows the questionnaire or survey information while the interviewer records answers. Any skip patterns, necessary randomizations, survey conditions, or requirements are all handled by the CATI program itself.
General CATI programs include:
- Managing survey samples: gathering feedback and scheduling participants with interviewers can be managed in the software
- Checking quota requirements: ensuring enough participants are included in a study
- Monitoring responses, calls, and interview scheduling
Custom Designed CATI Projects & Support
We've completed over 1000+ market research projects and know that no two are the same. Our team will custom-design all of our projects to meet your goals. That includes our CATI projects.
For every project, we’ll help identify your goals and build the project from start to finish in order to meet your objectives.
Within our custom-designed projects, we act as consultants for your CATI project and give expert recommendations for your data collection, ensure quality responses, and conduct thorough analysis so you can appreciate that you’re getting the best results possible.
At, our phone survey company, we aim to support your project as if it were our own, that’s why we’re available around the clock to answer any of your questions and take you from start to finish through the entire project.
Data Quality Control For CATI Market Research
At Drive Research, we’re a big believer in quality data for real results. A lot of DIY platforms and software don’t help you ensure you’re receiving real feedback and 100% accurate data that will be usable in your business decisions.
Our data quality control processes ensure that you’ll only see reliable and accurate data. The data cleaning goes from start to finish throughout the project, ensuring reliability and confidence in your results.
Some of our processes include quality check survey questions, setting indicators for response straighteners and rushers, flagging duplicate IP addresses, reviewing all open ends, and more.
Conduct CATI Market Research Projects For High Quality, Actionable Data For Your Business Decisions
Request a Quote
See Why Businesses Love Working with Drive Research
The portfolio of our clients includes various types of B2B and B2C organizations across the world. We know how important it is to manage both client and respondent expectations. It’s how we’ve earned a nearly perfect 5-star Google rating from both parties.
Frequently Asked Questions About CATI Market Research
What is CATI in market research?
CATI, otherwise known as Computer Assisted Telephone Interviewing, is a market research interview method that involves a voice call interview between interviewers and respondents where outbound calls are placed to participants - which may come from a call center, virtual calling agents, or other high volume calling location.
What is the CATI technique?
The CATI technique involves an interviewer being presented with a question and set of answer choices as they walk a participant through a study, typically screen by screen or by a series of question progressions. The research participant does not typically see the screen or questions and reacts to the questions in real-time.
What are the benefits of a CATI survey?
A CATI survey is a data collection method used to control participant feedback, ensure consistency across the research process, and enable more advanced features like list rotations, choice randomizations, and question skip logic to be available without a need for an interviewer to manually track such aspects of a study design. This allows more control and organization in the research process while maintaining a personalized relationship with the person providing responses and feedback.