Brand health tracking is the ongoing measurement of how people perceive you and your competitors. By monitoring metrics like awareness, perception, and likelihood to switch, you can guide spend, fix friction, and grow share.
What makes our tracking useful is our comprehensive approach to research combined with quality data.
Results come from qualified, nationwide respondents sourced through verified panels, then cleaned with multi-step quality cleaning. See trends wave over wave, so you can separate signal from noise and understand whether movement is meaningful.
Brand tracking market research helps companies measure brand health over time, including awareness, perception, consideration, and preference. With continuous measurement, teams gain a reliable, always-on view of brand equity and the competitive landscape.
Instead of relying on assumptions or one-time brand surveys, continuous brand tracking provides consistent data across key metrics and audiences.
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Ongoing brand tracking shows which campaigns and messages drive lift in awareness, favorability, and intent. With that clarity, teams can refine creative, adjust channel strategy, and allocate budget more effectively.
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Brand tracking creates a single source of truth for marketing, product, sales, and leadership. Trend data helps guide decisions around messaging, customer experience, and investment priorities. This reduces reactive strategy shifts and supports steady, intentional brand growth.
Recall of your brand without any prompts or choices.
Recognition of your brand and competitors when shown the name in a list.
How your brand is viewed right now among those familiar with it.
Which brand or competitor is preferred or is their primary choice.
Likelihood to recommend your brand, summarized into one loyalty score.
An explanation for their NPS rating, straight from the source.
Likelihood to include your brand in their options when deciding what to buy in your category.
How likely customers are to switch from their current brand.
An explanation for their LTS rating, straight from the source.
Meet your dedicated project team to share your goals, target audience, and competitors.
We recommend custom screener questions to guide targeting, finalize questions, confirm metrics to track, and program the survey.
Launch to qualified respondents. We pace completes per your frequency and pricing plan.
We perform automated and manual checks/human review to clean the data and remove fraud.
Gain portal access during fieldwork.
After each wave, you’ll receive the final data via a question-by-question online report portal, plus any add-on reporting selected. Then we schedule the next wave and lock timing.
We have run branding studies across industries for years, so we know what actually moves the needle and what looks impressive but rarely informs a decision.
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We do not stop at KPIs. In our best survey package, each wave pairs core measures with reasons and open-ended feedback.
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We qualify respondents to mirror your target buyers. Cheese brand? We’ll exclude those who are dairy-allergic. Grocery brand? We’ll require primary or shared household decision makers. Every wave starts with five custom screener questions specific to you.
We integrate advanced real-time device forensic analysis into QC, analyzing 30+ digital markers to score fraud risk per respondent and flag emulators, VPNs, dark web browsers, and IP spoofing.
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All survey packages include use of our brand tracking questionnaire, survey setup, audience recruiting, data review, and live results access. Pricing assumes a consumer incidence near 75%. B2B or lower-incidence audiences are encouraged to request a custom quote.
– Up to 400 survey completes
– Up to 3 competitors
– 5 custom screener questions
– Up to 3 demographic questions
– Metrics include aided awareness,
perception, usage, preferred/primary, Net Promoter Score (NPS), and likelihood to switch (LTS)
Everything included in good, plus:
– Up to 800 survey completes
– Up to 5 competitors
– Up to 5 demographic questions
– Report by up to 3 segments
– Metrics include unaided awareness
Everything included in better, plus:
– Up to 1,000 survey completes
– Up to 10 competitors
– Report by up to 5 segments
– Include open-ended questions for NPS and LTS rationale
It depends on your market and goals, but ideally quarterly, semi-annually, or annually is best for brand tracking. Quarterly is best in more competitive categories (like in tech or consumer goods). Semi-annually or annually is more common in niche markets and B2B audiences.
A strong framework for brand tracking programs include clear objectives, consistent measuring, competitive benchmarking, and reporting on data. It’s important to define your outcomes, what you want to measure, how your competitors compare, and reporting on the results (analyzing them further with crosstab analysis will give your brand even more info).
We work fast, you’ll typically see initial insights within 1 to 2 days of launching your first survey. However, the true value of brand tracking emerges over time once you’ve collected 2 to 3 waves of data to compare trends and establish baselines. As more data accumulates, you can detect any changes within your brands health, perception, awareness, and more to fine-tune marketing strategy for long-term growth.
