Working with Our User Experience Company in Syracuse
What is UX?
User experience (UX) is a form of qualitative research focused on evaluating a respondent’s or participant’s interaction with a website, application, program, or software. It involves a research interviewer evaluating how easy or how satisfying a person’s experience is on a specific platform. User experience research is often used by those launching or redesigning an app or website.
What are the benefits of UX?
Drive Research, a UX research company near Syracuse and surrounding areas focuses on collecting live feedback. Participants are asked to share their screen as they navigate through a website, app, or another style program. This allows UX research interviewers to detect the specific likes and dislikes of a user in order to provide suggested improvements before launching a platform live. This type of marketing research is advantageous for improving overall customer satisfaction, as organizations are able to solve critical and common user issues. With greater customer satisfaction, comes an increase in returning customers and sales.
How does the UX research process work?
When working with a UX market research firm near Syracuse, like Drive Research, it is imperative for both to understand the main objectives of conducting this type of research. With this knowledge, a user experience research company is able to create an effective workplan in order to specifically meet the needs and expectations of the client. This is typically reviewed in detail during a kickoff meeting between Drive Research and UX clients in Syracuse and surrounding areas. From here, the UX research process includes:
- Creating a recruitment screener
- Starting the recruit
- Developing a moderator’s guide
- Analysis and reporting
Based on the needs of your Syracuse-based organization, a UX research report may include an executive summary, action items and recommendations, and an appendix covering the details from your user experience respondents or participants.
How does Drive Research recruit participants for UX?
Our user experience firm near Syracuse, has seen ample success recruiting for this type of study. Drive Research’s process for recruitment includes outreach to our national in-house panel and social media.
How much does UX research cost?
There are a variety of ways to perform UX research, therefore it is difficult to share a true estimate for this type of marketing research. Our user experience firm near Syracuse partners with your business to decide what methodology is best for your specific needs. This may include a qualitative interview with participants or a respondent quantitative online survey, or a combination of both. Given this direction will allow Drive Research to provide a final estimate for your UX research study.
Interested in learning more about our Syracuse UX market research company services? Need a quote or proposal from our UX firm? Contact us.