Tim Gell

  • How to Execute a Mystery Shopping Program for a Franchise with Drive Research

    How to Execute a Mystery Shopping Program for a Franchise

    There is a great deal of trust involved in franchising a business. Many franchise locations operate largely independent of the franchisor. With such a variety of locations and franchisees, how do you know if your customers are receiving a consistent, high-quality experience? One valuable way to become more informed is through mystery shopping. Mystery shopping is a market research methodology in which mystery “shoppers” pose as customers to evaluate a process or gather data about a product or s

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  • Behavioral Data vs. Online Surveys | How Good is a Respondent's Memory? | Drive Research

    Behavioral Data vs. Online Surveys | How Good is a Respondent's Memory?

    Do you remember the last 5 websites you visited? According to a new study comparing behavioral data and online surveys by Netquest, chances are your memory may fail you. I recently attended a webinar entitled When Should We Ask, When Should We Measure? Comparing Information from Passive and Active Data Collection. During this webinar Netquest explained this market research methodology versus methodology study putting observed online behavioral data up against self-reported online survey data.

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  • The Top 3 Advantages of Geofencing in Market Research

    The Top 3 Advantages of Geofencing in Market Research

    GPS and mobile devices have unlocked a whole new level of targeting for market researchers. Before location tracking on smartphones, we could only tell if someone visited a location by seeing it with our own eyes or capturing a photo. We now have the technology to push online surveys to people remotely the second they enter specific coordinates across the world. This methodology in market research is known as geofencing or geotargeting. In a nutshell, researchers designate an area or areas on

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  • mystery shopping for retail | shirt, store front, online shopping on phone

    How to Overcome Challenges in Retail with Mystery Shopping

    Retail is a more competitive space than ever before. Brick and mortar stores are suffering from declining foot traffic. Online retailers are struggling to differentiate from competition. As a result, executing an informed customer strategy is critical for any retail business. What is mystery shopping? Mystery shopping market research (or secret shopping) is one effective way to help tackle these challenges faced within the retail sector. This market research practice involves a "mystery shoppe

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  • mystery shopping for retail | shirt, store front, online shopping on phone

    How to Overcome Challenges in Retail with Mystery Shopping

    Retail is a more competitive space than ever before. Brick and mortar stores are suffering from declining foot traffic. Online retailers are struggling to differentiate from competition. As a result, executing an informed customer strategy is critical for any retail business. What is mystery shopping? Mystery shopping market research (or secret shopping) is one effective way to help tackle these challenges faced within the retail sector. This market research practice involves a "mystery shoppe

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  • 4 Benefits of Mystery Shopping

    4 Benefits of Mystery Shopping | Market Research Video

    Mystery shopping or secret shopping is one of the most unique and engaging services in market research. What exactly is mystery shopping? Mystery shopping is a form of both qualitative and quantitative market research using professionally trained shoppers to evaluate an experience in a natural storefront or retail environment. It is not only for grocery stores, but any business that offers some level of customer service. This includes colleges, financial institutions such as banks or credit u

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  • power tool users participate in an ethnographic study

    Case Study: Mobile Market Research Firm Recruits Power Tool Users for Ethnographic Study

    When marketing or design businesses are tasked by their clients to include research into their project, a qualitative recruiting market research company is often contacted to help connect them with the right participants for the study. It is not uncommon for the study to be fully executed but simply lack access to the targeted audience. Once partnered with a qualitative recruiting company, the marketing or design company can lean on them to find high-quality participants to complete research ta

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  • creating the ultimate participant experience | people on their cell phones

    4 Tips for Creating the Ultimate Participant Experience in Market Research

    Working in market research, it is always important to remember that participants are not emotionless robots. And no, we don't count survey-taking bots that just want to hack the system and collect the rewards. Our market research company designs these projects and studies for our clients but, it is important to remember the participants are the ones actually completing the studies. With that in mind, those conducting market research need to consider the participant experience as much as anythi

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  • memory reconstruction interviews | blurred out city landscape

    What Are Memory Reconstruction Interviews? | Explaining the Benefits and Process

    Focus groups are a well-known qualitative market research methodology for taking a deep-dive into participant's attitudes and perceptions. But did you know there is an even deeper level of research in the toolbox? This underused but powerful methodology is known as memory reconstruction interviews. More than likely a specialty of a market research company, memory reconstruction interviews are a form of qualitative research that channel emotions and reasoning with regard to a participant's past

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  • 5 tips for a client dashboard | car dashboard

    5 Tips for a Client Dashboard | Online Survey Company

    Who doesn't love the ability to view real-time data? We certainly understand why businesses who hire a market research company find value in it. A customized dashboard or portal is a powerful tool that gives an organization the ability to see data collected by their market research partner at their own convenience. Within market research, there is a high level of transparency to see exactly how an online survey is performing and up-to-the-second results. A client dashboard is a good fit for onl

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  • tips=program-survey-market-research-video

    4 Tips to Program Your Survey | Market Research Video

    Online surveys are used in many different facets as it is a great market research methodology to answer major business challenges. Are you looking for customer feedback? Or interested in measuring employee engagement? Perhaps you are developing a new product and need to better define the market area you are entering. Regardless of the objective, online surveys are an easy and cost effective tool to drive business decisions with fact-based data to back you up. With that being said, an online sur

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  • approached-analyzing-open-ended-survey-response

    4 Approaches to Analyzing Open-Ended Survey Responses

    You can always learn something interesting when you include an open-ended question in an online survey. They are most beneficial when there is any uncertainty about the answers a respondent might provide to your question. With an open-ended question, researches can give respondents a text box and let them speak their mind. However, the first time you look at all the responses together in the data file, you might have an important question of your own: What is the best approach to analyzing all

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