Tim Gell

  • using market research to increase furniture store sales

    How to Increase Sales for Furniture Stores with Market Research

    If you are in the furniture business, you don’t need our market research company to tell you how challenging it can be. Factors like daily operations, fierce competition, online retail, and evolving consumer needs are just some of the obstacles to growth in the industry. Marketing and advertising for a furniture store are especially important components of its growth. However, with significant potential spend in these areas, it is essential to make well-informed decisions. Market research c

    Read More

  • Employee Pulse Surveys: Definition, Benefits, and Process

    Employee Pulse Surveys: Definition, Benefits, and Process

    Customers typically get all the love and attention when it comes to market research, but there is another group of people that have valuable feedback, too. They exchange emails with you every day, greet you by the coffee maker, and are just as important to the success of your business. Sound familiar? Conducting formal research with your employees is something to seriously consider practicing if your organization is not already. An assumption that everything is going well with your employees

    Read More

  • 3 CPG Market Research Options for Excellent Consumer Insights

    3 CPG Market Research Options for Excellent Consumer Insights

    The volatility of the COVID-19 (coronavirus) crisis has impacted business across all consumer-facing industries. Consumer attitudes and behaviors have shifted for at least the near future and most likely years to come. Because this decision-making has been in a constant state of evolution, market research is more valuable than ever for consumer packaged goods (CPG) brands. In this blog post, Drive Research will discuss three effective options for helping those working in the CPG industry to st

    Read More

  • DIY Research to Consider During a Pandemic | 3 In-house Methodologies for COVID-19

    DIY Research to Consider During a Pandemic | 3 In-house Methodologies for COVID-19

    Due to rising economic concerns, third-party market research may no longer be within your budget. This does not mean you should completely forgo all plans to conduct research because of COVID-19. In this blog post, our market research company will share three valuable do-it-yourself or DIY research options that are still available to you and your team. Is outsourced market research currently not an option due to COVID-19? See if any of these three DIY research approaches can help. Continu

    Read More

  • 2020 U.S. Census | What Impact Does Census Data Have on Market Research?

    2020 U.S. Census | What Impact Does Census Data Have on Market Research?

    The 2020 Census is the most significant market research conducted by the federal government this year. The goal is to gather demographic information for every individual living in the United States once a decade. Data from the Census is ultimately used to determine congressional representation, help allocate federal dollars, and act as a resource for business owners. Did you also know the United States Census has implications for the market research industry as a whole? The resulting data fr

    Read More

  • Market Research Options for Museums | 3 Methodologies for the Arts and Culture Industry

    Market Research Options for Museums | 3 Methodologies for the Arts and Culture Industry

    Museums have their own challenges just like any other organization. Some struggle to increase attendance, while others may have difficulty with visitor engagement. Issues like these are often best addressed with a market research study. Proper research will equip a museum with data, insights, and a roadmap for improving their organization. If you work in the arts and culture industry, perhaps you have thought about market research in the past but written it off for one reason or another. Barri

    Read More

  • 10 Lessons I’ve Learned as a Market Research Analyst

    10 Lessons I’ve Learned as a Market Research Analyst

    At the time of this blog post, I have been a Research Analyst at a market research company known as Drive Research for a little over a year and a half. By making the jump from an assistant to an analyst after a few years in the industry, I’ve experienced more of the methodologies and practices within market research. As you can imagine, I didn’t pick up on all the nuances overnight. Fortunately, each misstep is an opportunity to learn something new and improve. Below are the top ten lessons,

    Read More

  • 2020 Census | Why Did the Census Move to Online Data Collection?

    2020 Census | Why Did the Census Move to Online Data Collection?

    The U.S. Census is upon us once again for 2020! I like to think of the Census as essentially a national market research study mandated by the U.S. Constitution. Demographic data is collected via a survey for every individual living in the country, similar to how our market research company finds survey respondents for a variety of businesses. You may have noticed this decade’s Census has an option to respond online. For those wondering, the 2020 Census will still accept mail responses to acc

    Read More

  • Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Before COVID-19, many consumers didn’t heavily rely on online food delivery services - but more so used it as a luxury or out of convenience. Now more people are ordering delivery out of necessity and public safety. Groceries, takeout, snacks, meal subscription kits - all forms of food can and will be delivered to doorsteps across America at a skyrocketed pace. On the one hand, there is an increased business for these companies. However, this also comes with more stress on delivery services th

    Read More

  • How to Conduct a Non-Enrollment Survey  | Higher Education Market Research

    How to Conduct a Non-Enrollment Survey | Higher Education Market Research

    The higher education space can be extremely competitive for colleges and universities. This is especially true for niche programs with only a few key players in the market. How, though, does an institution separate itself from competitors in the eyes of prospective students? This is a question our higher education market research company aimed to answer for an Upstate New York college in a recent study. In this case, the best approach was to speak directly with individuals who expressed intere

    Read More

  • How to Conduct a Community Survey as a Local Business

    How to Conduct a Community Survey as a Local Business

    When was the last time you took a pulse of stakeholder feedback for your local business? It is essential to cyclically gauge brand metrics such as awareness, perception, and satisfaction – especially for small to midsize businesses (SMB)! Keeping a tab on customers, recent visitors, and the general community will ensure your organization has a roadmap to meeting its strategic goals. Organizations such as nonprofits, museums, and local attractions particularly benefit from understanding expecta

    Read More

  • Taking the 2020 U.S. Census as a Market Research Professional

    Taking the 2020 U.S. Census as a Market Research Professional

    It’s National Census Day (April 1st) as I’m sitting down to write this blog post, so what better topic to cover than the 2020 U.S. Census? I received the notification in the mail a few weeks ago to take the government-mandated survey. The U.S. Census is unique in that it is a form of market research that just about everyone in the country is familiar with. According to the official 2020 Census website, the data helps to determine congressional representation, inform hundreds of billions in fede

    Read More