Tim Gell

  • How to Conduct an Omnibus Survey for a Consumer Goods Brand

    How to Conduct an Omnibus Survey for a Consumer Goods Brand

    Many businesses understand the benefits of an online survey but hesitate to invest in their own custom study. This is likely due to a common misconception that third-party market research is too expensive and is likely out of budget. On the contrary, third-party online surveys can fit within nearly any budget. Feel free to consider us the Mythbusters of market research. via GIPHY What is an omnibus survey? One of the best ways to make custom research less of an investment is by sponsorin

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  • Case Study: How to Use a Tracking Survey to Measure Customer Satisfaction Overtime

    Case Study: How to Use a Tracking Survey to Measure Customer Satisfaction Overtime

    Many businesses across the country crave the insights from a customer satisfaction study. It is or should be one of the most critical components of a business’s acquisition plan. However, some organizations assume the customer feedback collected in a survey conducted a year or two ago, is still reliable in the present day. In order to make business decisions powered by insights and statistics, the data must be constantly evolving and up to date. For this reason, our customer satisfaction compan

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  • Using Research to Perfect Your Credit Union Marketing

    Using Research to Perfect Your Credit Union Marketing

    Market research may not be on the radar of many credit unions across the country. Some may even know only a little about what market research is. Others may be aware but question what the value of research is for their marketing initiatives. So, is budgeting for research not worth the time and investment? Or is it a best-kept secret for all credit unions? I could make the argument there is a beneficial market research study for every credit union, no matter the budget. It all depends on the ob

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  • Is Your Law Firm Advertising Working? | How Online Surveys Can Improve Marketing ROI

    Is Your Law Firm Advertising Working? | How Online Surveys Can Improve Marketing ROI

    Just like any other business, law firms have plenty to gain by conducting market research. A common objective in legal market research studies is understanding how to acquire more clients. While this can be driven by a number of factors including demand, awareness, and competition, one of the biggest factors is often perception. With the abundance of personal attorney advertisements across all forms of media, it is critical to understand how consumers perceive marketing by law firms. It is impo

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  • Should You Use a Third-Party Research Company for Mystery Shopping?

    Should You Use a Third-Party Research Company for Mystery Shopping?

    If you are interested in conducting mystery shops for your business, it may seem straightforward enough to conduct on your own. Mystery shopping is a market research methodology in which information is collected from a business by undercover researchers posing as consumers. This is often done to assess a competitor’s company or even your own company to gain a more accurate perspective on customer experience. Here’s a quick video describing four key benefits of mystery shopping. You might as w

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  • 7 Example Intercept Interview Questions | Intercept Survey Company

    7 Example Intercept Interview Questions | Intercept Survey Company

    Are you considering or ready to conduct an intercept survey for your organization? Intercept surveys can be an outstanding choice for market research when location plays an integral role in the growth and success of your business. There is plenty to learn by gathering feedback directly from customers who have recently shopped, ate, or walked into a brick and mortar location. Typically intercept surveys are conducted on-site by an interviewer with a tablet or clipboard, but can also be self-admi

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  • How to Create the Ultimate Participant Experience and Collect Better Quality Data

    How to Create the Ultimate Participant Experience and Collect Better Quality Data

    Whether conducting a 10-question online survey or a 60-minute focus group, the participant experience matters. The experience of a market research participant will always impact the quality of data earned from a study – both positively and negatively. With a greater participant experience comes better quality data. With better quality data comes more reliable data and insights to feed into decisions that move business’ forward. For this reason, it is important to always consider the point of v

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  • How Can I Survey Recent Visitors of My Store? | Retail Market Research Company

    Unless you have the widespread customer base of major national companies like Wal-Mart or Starbucks for your business, it may be a challenge to accurately survey those who visit your store. You likely won’t get very many qualified respondents by sending out a questionnaire to the general population. Don’t give up there, though! By partnering with a survey market research company, you can efficiently reach visitors and obtain high-quality data to support your business decisions and marketing eff

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  • Case Study: Customer Loyalty Survey for Global Heating and Cooling Manufacturer

    Case Study: Customer Loyalty Survey for Global Heating and Cooling Manufacturer

    Drive Research, a market research company in New York, recently partnered with a leading thermal management solutions manufacturer to complete a customer loyalty survey for its customers. This survey was a key element of a broader CX program that the manufacturer continued to develop. This case study details the objectives, approach, and outcome of the market research. When accumulating many customers around the globe for your business, it helps to keep a pulse on their needs. You never want

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  • Nonprofit member satisfaction survey | Drive Research

    Case Study: Economic Development Nonprofit Uses Online Survey to Measure Member Satisfaction

    Did you know market research can make an impact at the local and community level? Take our recent research project for example. A nonprofit organization emailed an online survey to its members to gauge satisfaction and learn how to improve engagement. Being based out of Syracuse, NY, our market research company, Drive Research, is always thrilled to support businesses in the community. We bring the voices of customers, residents, employees, and fellow businesses to decision-makers with every pr

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  • how to survey lost customers with Drive Research

    How to Survey Lost Customers | Ask These 5 Questions

    Unless your business has an impeccable record of customer retention, you have likely dealt with the loss of a customer at some point. In many ways, it can feel like a break-up. You are left wondering what went wrong and how you can get them back. Why not take the time to survey or question former customers the reason they’ve taken their business elsewhere. Well, what if you could sit down with your ex and get down to the bottom of why they decided to part ways? As awkward as it may be, you can

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  • Video: Engaging Generation Z in Market Research

    How to Engage Generation Z in Market Research | Gen Z Market Research Company

    Generation Z, or more commonly referred to as Gen Z, is transforming the way organizations are marketing their brand, products, and services. Many B2C businesses are being forced to throw away traditional marketing campaigns and think outside of the box for how to attract this new generation. As a result, organizations have turned to Gen Z market research companies to collect feedback and data directly from Gen Zers in order to understand how they make their purchasing decisions. Market resear

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