Consumer & Market Insights to Drive Decision-Making

A lot of time, money, and preparation is involved in starting a new business or opening a new location. Before getting too in the weeds, one of your first steps should be conducting a market analysis. It essentially answers whether a market is attractive or not for a concept by reviewing both current and forward-looking data (5-year projections).


identify a market's potential success      shed light on who resides in your target market      see forecasted shifts in consumer behavior      segment consumers


The 200+ page report includes key market data such as:

+ many other categorical breakdowns!

Download an example market analysis report

The choice of geography is yours.

The selection can be as broad or as granular as needed. We recommend choosing the geography of your target market or what geography you plan to attract 80% or more of your customers from.

The level of cuts can be as specific as a Census tract (usually a few neighborhood blocks if it is a city), or as broad as a state or collection of states. 

Here are the types of custom U.S. geography filters available for your report:

  • Census block groups or tracks
  • Congressional districts
  • Counties
  • DMAs
  • Metro and Micro CBSAs
  • States
  • ZIP Codes
  • Mile radius around an address
  • Drive time around an address

Additionally, separate reports can be created for each geography. For example, if you want to compare County A to B, but also run a third report that combines County A and B together.

Pricing for Your Custom Market Analysis

pricing for market analysis by drive research

Example Pricing Breakdowns

 Geography  Price
 DMA  $1,500
 DMA + 1 additional county  $1,750
 15 individual reports for 15 different zip codes  $5,250


Need something different? Get in touch on our contact us page or email us at [email protected].

Request a Custom Market Analysis Report

Once the order form is completed, you will receive an invoice that allows for credit card processing before the report is delivered. Doing so assures your requested geographies are available before your credit card is charged. The report is turned around within 1-2 business days of the order and payment.

Frequently Asked Questions

The industry analysis is not short on data. It touches on everything from demographics to homes, vehicles, segments/clusters, business establishments, employment, consumer expenditures, and more.

Here are the categorical breakdowns of what is included in a full report provided by a market research firm:

  • Map overview of the market selection
  • Executive summary snapshot of demographics (with narrative)
  • Traffic count list
  • Total population by gender
  • Population by age
  • Household income
  • Seasonal populations by quarter
  • Household size
  • Housing units
  • Housing value
  • Monthly rent
  • Geographic mobility
  • Year structure built
  • Family status
  • Race
  • Ethnicity
  • Educational attainment
  • Marital status
  • Language spoken at home
  • Employment
  • Vehicles available
  • TV and radio usage summary
  • Mosaic household cluster summary index (personas)
  • Business establishments by industry
  • Consumer expenditures/index
    • Apparel
    • Automotive and transportation
    • Cleaning products
    • Convenience stores
    • Dining
    • Education
    • Electronics
    • Entertainment
    • Financial services
    • Food and beverages
    • Gifts
    • Household furnishings
    • Household operations
    • Health and beauty
    • Healthcare
    • Intermedia
    • Internet
    • Lawn and garden
    • Lifestyle
    • Medicine/drugs
    • Pets
    • Reading
    • Shelter and utilities
    • Telecommunications
    • Travel
    • Utilities

The market analysis report uses census data from 2010 to calculate estimates for 2020 and 2025 projections in your geography.

The 2020 Census data collected by the U.S. government has yet to be tabulated completely but should be ready in the next year or two providing an even more accurate baseline (rather than estimating 2020 numbers from the 2010 Census).

A market analysis report offers a speedy turnaround.

Once the order form is completed with a market research firm like Drive Research (identifying your geography or geographies and the format you would like the report), it is sent to our team of researchers.

Payment is set up through an invoice which allows for credit card processing before the report is delivered.

The report is turned around within 24 hours of the order and payment (sometimes much more quickly depending on the queue).

There are several formats for the market analysis report. The format options include:

  • Excel
  • PDF
  • Word

Some choose PDF because of the ease of sharing and viewing on all devices. Others choose Word or Excel to cut and paste the data into other documents which makes the transfer process easier.