Public Relations Surveys
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The Cost of a Public Relations (PR) Survey with a Third Party
Posted at: 6/2/2021 12:30 PM
Are you wondering how much it costs to conduct a public relations survey with a third-party market research company? Join the club. The short answer is: it depends. The cost of a public relations (PR) survey with a third-party is dependent on your unique project details. In this blog post, our market research firm details what factors can impact pricing for custom PR surveys. Think back to the last time someone told you they were planning a vacation. Were they staying at an all-inclusive
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5 Steps to Conducting a PR Survey | Marketing Research Firm
Posted at: 4/21/2021 12:30 PM
Sometimes, rather than being kept locked deep in the company vault, the results of a market research study are most useful when shared with the public. In today’s crowded media landscape, a custom PR survey is an effective way to differentiate yourself from the competition. Nothing captures attention and convinces readers more than statistically-backed numbers and cold hard facts. So, how does one go about conducting this type of market research with a third-party PR survey company? Well, bu
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What is a Public Opinion Survey?
Posted at: 1/8/2021 1:30 PM
Chances are you've come across a headline that read something like, "78% of people prefer to drink their coffee hot instead of iced." This is a result of a public opinion survey or public opinion polling. Brands often utilize this type of market research to make newsworthy headlines and research-driven content. In this post, we'll define public opinion surveys, show a real-world example of how they are used by brands today, and provide a few best practices when conducting this type of market r
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Public Relations Surveys for Car Brands | Automotive Market Research Company
Posted at: 11/30/2020 7:21 PM
Public relations (PR) surveys are the greatest asset to a data-driven marketing strategy. Unlike most market research studies, the data collected from PR surveys are meant to be shared with the public. Car brands such as Toyota and Ford famously utilize public relations surveys to generate brand awareness and increase the return on investment of their market research. Our automotive market research company recently conducted a public relations survey for a car brand. In this blog post, we outl
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How to Conduct a PR Crisis Survey | Market Research Company
Posted at: 10/6/2020 12:30 PM
Want to measure the impact a public relations (PR) crisis has on a brand? Consider conducting market research - particularly a PR crisis survey. Our market research company has the tools needed to target customers and measure the impact a PR crisis has on awareness, perception, sentiment, and other key performance indicators. Additionally, the survey can also ask customers whether they have heard of the crisis and what they know about it. When conducted over time, a public relations crisis su
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Public Relations for Real Estate Companies | PR Surveys, Marketing Strategy & Media Relations
Posted at: 8/27/2020 5:10 PM
As a real estate company, you and your team have many goals... Getting property listing in front of potential clients 👪 Understanding what amenities tenants look for when looking for a luxury apartment 🌆 Or maybe it's simply to generate brand awareness 🎯 No matter the goal, there's no denying that public relations and marketing are essential components to being successful in an industry as massive and competitive as real estate. What if I told you that there’s a creative way for your rea
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PR Surveys for Travel and Tourism | Process, Benefits, & Sample Questions
Posted at: 8/5/2020 8:06 PM
Whether your company is a travel agency, hotel chain, rental car service, tour company, or some other travel, tourism, or hospitality business, chances are you’ve seen the effects of the COVID-19 crisis firsthand. For companies in the travel industry, COVID-19 is a chance to explore new marketing strategies, create brand awareness, and generate revenue in creative ways. During this unprecedented period of the unknown, there is no better time to invest in a market research PR survey than right
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PR Surveys for Financial Services | Process, Examples, & Sample Questions
Posted at: 7/1/2020 12:30 PM
Public relations surveys are a unique way for banks and credit unions to garner media attention and grow brand awareness. In this blog post, our market research company will cover (click each title to skip ahead): What is PR market research? What are the benefits of a PR survey for banks and credit unions? Examples of bank and credit union market research in the media. What is involved in a PR research study for financial institutions? What type of questions should I include in my bank or cr
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What effect has COVID-19 had on U.S. dry cleaners? | PR Survey Firm
Posted at: 6/24/2020 12:30 PM
COVID-19 has created ever-evolving challenges for all industries, but particularly those with in-person business models that cannot deliver their services to consumers 100% online. Think business operations such as gasoline stations, hair salons, gyms, and dry cleaners. While there is so much data on how Coronavirus has impacted the U.S. economy, there is very little on the effect the pandemic has had on in-person business model brands such as dry cleaners. As a PR survey firm, we saw this as
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