Phone Surveys
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Creative Ways to Generate Leads | Market Research Surveys
Posted at: 5/17/2018 3:40 PM
Are your lead generation efforts getting stale? Trying to find new ways to grow your business and generate new leads? Rather than going back to the drawing board or refining old strategies with new messaging, consider lead generation surveys and market research. It's a fresh, innovative, and powerful way to attack lead generation. In this post, we outline how the lead generation survey process works and the benefits of the process. We work with a number of clients who find tremendous value in m
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Here's 7 Reasons Driving the Collapse of Phone Surveys
Posted at: 8/9/2017 7:22 PM
In a fast-paced market research industry, methodologies continually evolve. Focus groups have evolved into online bulletin boards and mobile diaries. Mail surveys have evolved into email surveys which eliminated printing, postage, and time. Emails are instant while mail survey responses can take weeks or months. Now, this may not be surprising to anyone, but phone surveys are in or near the final stages of their lifespan as it becomes an increasingly more difficult and more costly methodology t
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How to Conduct Research Interviews in Manufacturing
Posted at: 6/16/2017 2:58 PM
\If you are wondering how to conduct research interviews in the manufacturing and industrial field, you've found the right content. The internet is filled with a sea of blogs, articles, and posts, but you found the exact post that will answer all of your questions about the market research process. Pat yourself on the back, grab and cup of coffee. We'll wait... Okay, welcome back. Let's begin. Define Your Objectives Research interviews or in-depth interviews (IDIs) can be used to uncover
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What is a Lead Generation Survey?
Posted at: 4/14/2017 3:56 PM
Companies and organizations often partner with market research companies in Albany and across Upstate New York to conduct lead generation surveys with decision-makers. This type of market research provides dual-benefits to organizations seeking this data. The first benefit is collecting vital decision-making criteria, profiling information, and behavioral data which can educate marketing decisions. The second benefit is the survey will serve as a lead generator for the sales team to build awaren
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5 Ways Phone Calls Help Boost Online Survey Response Rates | Market Research Utica
Posted at: 2/28/2017 7:27 PM
It's time to rethink how we use the telephone in market research. The days of large tracking studies with 400, 800 and 1,200 completed surveys all completed through telephone are numbered for several reasons. Telephone surveys take a long time to complete. Even large call centers with upwards of 8+ stations dialing on your project can take weeks or months to finish. They are also expensive. Clients pay for every minute a live person is dialing on the phone. This is a lot more expensive than payi
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4 Basic Tips to Help With Your Next In-Depth Interview (IDI)
Posted at: 12/24/2016 6:58 PM
In-depth interviews (IDIs) are a form of qualitative marketing research where an interviewer spends significant time with a participant, diving into a customer experience (CX.) Research interviews like IDIs are conducted in-person, by phone, or through video conferencing. IDIs differ from a typical telephone survey in that the interviewer explores the mindset of the participant in greater detail and the participant usually offers some type of specific experience or expertise on a topic. Here
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Survey Scales: Choosing Between Large and Small Options
Posted at: 11/15/2016 7:07 PM
I am sure you have seen your fair share of surveys. Businesses are putting high stakes into customer experience (CX) programs through a variety of reach-outs. The outcomes and insights generated from CX campaigns and surveys can provide a company with significant ROI to drive marketing decisions, operational changes, and strategies for growth. Among the surveys you've taken, you've probably seen all types of scaling questions from 3-point, to 5-point, to 7-point, to 10-point options. Although it
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A 13-Step Process for Executive Research Interviews | IDIs
Posted at: 11/8/2016 6:02 PM
In-depth interviews (IDIs) are a tried and true form of qualitative research that can provide a research team with a lot of insight. IDIs are exactly what they sound like, extended interviews with research participants (customers, non-customers, stakeholders) that allow the interviewer to dig deep into perceptions, thoughts, and a decision-making process. Essentially, an IDI works like a survey but allows for more probing on responses, includes more open-ended questions, and lasts at least 15 to
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Phone Survey or Qualitative Executive Interviews? | Market Research Company
Posted at: 10/29/2016 3:15 PM
Choosing between qualitative and quantitative market research can be a tricky choice. Although surveys and in-depth interviews (IDIs) can both be conducted by phone, decision-makers often wonder what the difference between the two is? What insights can be gained from one that cannot be gained from the other? When should you choose the qualitative (IDIs) and when should you choose the quantitative (survey)? Let's take a unique look at both methodologies so you can determine which is most appropr
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15 Steps in a Phone Survey Project
Posted at: 9/3/2016 7:14 PM
Online surveys have become the most common form of market research over the past decade. This is driven by increased share of time being spent by consumers online through devices like laptops, tablets, and smartphones. Nielsen data in most market areas state about 9 in 10 adults access the internet or apps in a 30-day period. This presents a lot of opportunities for companies to access respondents online and gather feedback. However, where online surveys fall short is in their ability to have a
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5 Tips for a Better Research Interview | Market Research Company
Posted at: 6/24/2016 5:37 PM
In-depth interviews (IDIs) are a form of qualitative research where an interviewer uses a script or moderator's guide to conduct a formal research interview with a participant. They differ from surveys in they typically last much longer (upwards of 15 to 20 minutes or more) and focus more on obtaining open-ended exploratory feedback rather than data to be quantified. IDIs are one of, if not the most insightful methodologies in market research because they allow for extensive one-on-one time with
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