19 percent of cannabis/marijuana users prefer to consume it with edibles. Cannabis users are over 3X more likely to smoke cannabis than consume edibles. A separate question finds that 48% of cannabis consumers use cannabis every day.
These data points are from Drive Research's Cannabis Consumer survey with 3,926 marijuana users across all 50 U.S. states, conducted in March 2023.
While most new cannabis users preferred smoking, they were more likely to prefer other methods such as edibles (27%) or drinks (7%). Also, those who achieved higher education levels [i.e., Master’s degree (25%) or Doctorate degree (30%)] were more likely to prefer edibles.
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Survey Methods
Results from this Drive Research poll are drawn from an online survey conducted in March 2023 with a sample of 3,926 cannabis consumers across the country. The survey took an average of 9 minutes to complete and included 47 questions.
With a probabilistic sample, a total of 3,926 responses at the 95% confidence level offers a 1.6% margin of error. For instance, if the survey were conducted with another random pool of 3,926 respondents, the results would yield within +1.6% or -1.6% of the stated totals in the reports.