Market Research Participant Privacy Policy

1. Privacy Statement

Your privacy is important to us. We take great care in protecting your privacy and the information you provide whilst conducting research with us (whether hosted on our own website, other websites on our behalf or by any other means, including by telephone or face-to-face).

We are committed to meeting the requirements of the following laws and codes:

  • ICC/ESOMAR International Code on Market and Social Research.
  • Insights Association (IA) Code of Standards and Ethnics for Marketing Research and Data Analytics
  • The EU General Data Protection Regulation (GDPR)
  • Data Protection Act 1998 and the new Data Protection Act which will enact GDPR requirements

It is not our aim to sell or promote anything. We conduct market research using scientific methods and we commit, in obtaining your co-operation, not to mislead you about the nature of the research or how the findings will be used. Your responses will be treated as confidential unless you consent to be identified.

2. Our Research Invitations and Requests

We will not mislead you about the nature of the research or how the data will be used. If you are invited to take part in research, it will be because of one of the following reasons:

  • You were selected due to holding a product with, following a recent purchase from, or visit to, one of the companies for whom we work.
  • You have given permission for a company to supply your details to a third party for research purposes.
  • You have taken part in previous research administered by Drive Research and given us your permission to contact you in the future for research purposes.
  • You were targeted via social media platforms and have willingly consented to continue with the survey to offer your feedback.

If you have been contacted by Drive Research and you do not believe you have given your permission or just wish your name to be removed from the database, let us know and we will remove you from the contact list for that particular research project and inform the relevant organization who supplied your details. We never knowingly invite children under the age of 16 to participate in research studies without taking measures to ensure appropriate consent from a responsible adult.

3. Information We Collect

We will collect your information when you conduct research with us. When we contact you, we generally do so for one of the following purposes:

  • To invite you to participate in research.
  • To confirm the details of research you have agreed to take part in.
  • To conduct research with you.
  • To validate answers/views you gave in a recent research we conducted (if you have consented
  • to us doing so).
  • To update and to ensure that our records of your personal information are correct (applicable to those consenting to being part of an ongoing community or panel).
  • To notify you if you have won a prize draw that we administered or to provide you with an incentive for taking part.

The information we collect can contain your personal opinions as well as personal information such as name, address, postcode, gender, occupation, age, date of birth, email address, telephone number etc. We may occasionally collect sensitive personal information depending on the study.

Where relevant to the research being undertaken, we may collect business contact information, such as company name, job title, and department. In addition, for online surveys we will record your IP address, which type of browser you are using, your screen size and other basic metrics.

We do not do any invisible processing of data from your computer. We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy, and privacy of the information you have provided.

Drive Research makes reasonable efforts to keep personal information in its possession or control, which is used on an ongoing basis, accurate, complete, current and relevant, based on the most recent information available to us. We rely on you to help us keep your personal information accurate, complete and current by answering our questions honestly.

Personally identifiable information collected will be kept for no longer than 12 months from project commencement unless stated specifically at the time of taking part.

4. How We Use Your Information

The personal information we collect is:

  • Combined with the responses/views/opinions of others who participated in the same research and reported back anonymously to the client that commissioned the study.
  • Used on an aggregated basis to determine which groups of people think certain things more than others.
  • Used to administer and operate prize draws/incentives/raffles.
  • Occasionally used to re-contact you to validate your responses (if you have consented to us doing so).

In some studies, survey responses are treated as completely confidential. In surveys where confidentiality is noted, we will never intentionally disclose your personal information or individual survey responses to the client that commissioned the study or any third parties unless:

  • You request or consent to sharing your identifying information and individual responses.
  • In the rare but possible circumstance that the information is subject to disclosure pursuant to judicial or other government subpoenas, warrants, orders or for similar legal or regulatory requirements.

5. Who We Share the Information With

We will not sell your personal information to third parties. From time to time we may employ other companies and individuals to perform functions on our behalf. They will have access to the personal information needed to perform their functions, but will not use it for other purposes. They must also process the personal information as set out in this Privacy Policy and as permitted by Data Protection Act/laws.

By conducting our research, you consent to us transferring your personally identifiable data to other companies for the purposes mentioned above. We shall endeavor to ensure that your personal information is kept confidential and secure.

Processing of prizes/incentives from the result may result in your contact details being passed onto a third party i.e. Amazon, etc. This would purely be in order for the prize/incentive to be sent out to you electronically and would not result in any marketing or follow up.

6. Cookies

A cookie is a small text file that may be placed on your device (computer, mobile phone, tablet) when you complete one of our surveys. To complete a survey with us we will use a session cookie. This is a temporary cookie that expires automatically after 90 days or may be removed based on your browser or user settings.

This session cookie allows us to give your visit to our website (or one of our third-party partners’ websites) a unique identifier so you can complete the survey. You can configure your browser to notify you when cookies are being placed on your computer. You can also turn cookies off and delete those you do not want.

Please see your web browsers help section for information on how to do this.

7. Security

Drive Research maintains appropriate technical, administrative, and physical safeguards to protect information, including, without limitation, personally identifiable information, received or collected by us. We review, monitor and evaluate our privacy practices and protection systems on a regular basis.

Only certain employees have access to the personal information you provide us and are only granted access for data analysis and quality control purposes. Drive Research is not responsible for any errors by individuals in submitting personally identifiable information to us.

8. Access Rights

Your co-operation in any Drive Research survey is voluntary at all times, and we are always thankful for your help. You are entitled to access the personal information we hold about you (which is known as a respondent access request) and you have the right to update any incorrect information. Wherever reasonable and practical we will carry out such a request.

You also have the right to withdraw consent you gave for participation in one of our surveys at any time and have your personal details erased. To do this, please submit your request in writing to the postal address detailed below in our Contact Details section.

9. Queries

If you have any queries concerning this policy, our website or our research, or would like to make a respondent access request, please contact us.

Drive Research
6702 Buckley Rd Ste 110B
Syracuse, NY 13202
[email protected]

If you have concerns regarding how your personal information has been processed by Drive Research you may contact your local governing entity. Our policy may be updated periodically and the latest version will always be available here on the Drive Research website or available at the point of taking part in online research.

Drive Research Privacy Policy last updated on February 19, 2020.