Online Reputation Management (ORM)

online reputation management (orm) in albany with drive research

Working with Our Albany ORM Company 

What is ORM?

Online reputation management (ORM) allows Albany businesses to have control over the online discussions regarding their brand, products, and services. The main objective of a formal ORM process is to hide negative reviews with the influx of regular positive customer feedback being published on Google, Bing, and other popular rating sites.

What are the benefits of ORM?

Many B2C and B2B customers visit online rating websites to learn the experiences of previous customers. It is important for the majority of your reviews be positive. With a formal ORM program in place, your business will receive an increase in positive reviews from happy, loyal customers. This helps push down any past negative ratings you’ve received and intercepts new dissatisfied customers commenting about their experience online.  

What is the ORM process?

An online reputation management company near Albany will work alongside your team to implement an automated process for obtaining customer feedback. Whether it be on a weekly, monthly or quarterly basis, a short survey will be sent to your list of customers through email or text. Those who shared a positive experience working with your organization will be forwarded to your preferred online rating website.

This encourages happy customers to share their experiences without being distracted. Those who shared a negative experience instead, remain on the survey to answer a few more questions about their satisfaction. This distracts unhappy customers and lets your organization rectify the situation internally. 

How is ORM different with Drive Research?

At the heart of our marketing research firm near Albany is collecting customer feedback. Compared to other national online reputation management companies, no one understands the drivers of customer satisfaction and dissatisfaction quite like we do. Drive Research crafts our customer satisfaction surveys with our client’s specific goals and needs in mind. Our customer satisfaction studies are built to clearly identify levels of customer loyalty, with the added expertise of integrating an effective online reputation management process. 

How much does ORM cost?

The cost of ORM differs for each organization near Albany and those in the surrounding areas. Drive Research promises to partner with your team to create a scope of work and project plan to meet the objectives and needs of your company.  

Interested in learning more about how our Albany ORM firm can help your organization garner more positive reviews online? Contact our team for a quote, estimate, or ORM proposal.

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