Mystery Shopping

mystery shopping in syracuse, ny with Drive Research

Working with Our Mystery Shopping Company in Syracuse

What is mystery shopping?

Mystery shopping is a form of marketing research, involving a secret shopper to act as a real customer. Whether this takes place in-store, over the phone with a customer service representative, or online, mystery shops provide insight into what it’s like to conduct business with your organization. Secret shoppers can be trained in-detail about specific scenarios to test, or completely unaware of what they should be looking for until the research is over. Mystery shops are most beneficial for organizations with some type of customer service or in-store foot traffic such as grocery stores, banks, colleges, and so on. 

What are the benefits of mystery shopping?

There are several benefits for conducting mystery shopping research near Syracuse. It provides a close look into many aspects of your organization such as: 

  • Levels of service
  • Product availability
  • Staff friendliness 
  • Staff knowledge

Mystery shopping allows businesses in Syracuse and surrounding areas to gain reliable, specific, and quality feedback from their customer’s point of view. The feedback collected from mystery shops leads to better customer service all while increasing customer retention. 

How does the mystery shopping process work?

A mystery shopping company near Syracuse, like Drive Research partners with your team to understand your project specifications such only needing a few mystery shops for exploring customer experience or a full plan of measuring and benchmarking shopper’s experiences throughout the year. With this knowledge, Drive Research is able to provide a proposal, outlining the scope of work and cost for the research.

If approved, our mystery shopping firm will schedule a kick-off meeting to assure both parties are on the same page with expectations, timelines, and responsibilities. From here, our team will draft an evaluation form to guide shoppers throughout their experiences. Next, fieldwork is administered, feedback is analyzed, and a comprehensive research report is delivered to your team. The reporting process followed by our Syracuse mystery shopping company provides an up-close and personal look at a customer’s shopping experience. 

How much does mystery shopping cost?

The answer to this question is typically followed by more questions. Are you wanting to conduct quantitative or qualitative mystery shops - or perhaps, a combination of both? Does the mystery shop involve evaluating in-store experiences or conversations with an online customer service representative? How many locations are being evaluated? Drive Research is happy to talk through these questions and provide insight into what we think is best for your specific objective. With this, we are able to provide a closer price range for your mystery shopping project. 

Drive Research’s mystery shopping programs for you are like being there as a customer, without being there. Contact our mystery shopping firm near Syracuse for a quote, estimate, or proposal.

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