Michael Brown Author Listing

  • uncover hidden narratives market research tips

    Marketers: Here’s How to Uncover Hidden Narratives in Your Research Reports

    You know that scene in The Matrix where Keanu Reeves first stares at the computer code with a confused look on his face (even more confused than he usually appears)? It’s the same look you’d get if you showed a stranger the raw data/findings from your latest research project. If you plan on leveraging your research for content marketing purposes — which all the great brands do —then you must be able to turn that data into digestible, compelling stories. Note the emphasis on stories, as in plura

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