As Netflix prepares for its highly anticipated debut into live NFL broadcasting this Christmas, a recent survey by our market research company reveals growing concerns among sports fans.
The findings paint a challenging picture for the streaming giant’s live streaming capabilities, following the Jake Paul vs. Mike Tyson heavyweight match that left many users frustrated.
Netflix Live Sports Survey Highlights
- 73% of Netflix users experienced streaming issues when watching the Jake Paul vs. Mike Tyson heavyweight match.
- Netflix users were 3.7X more likely to experience streaming issues during the Paul vs. Tyson fight compared to their normal Netflix viewing.
- 4 in 5 Netflix users (82%) are concerned with the streaming service’s ability to broadcast NFL games on Christmas Day without technical issues.
- 67% of users are not fully confident Netflix will resolve the live streaming issues by Christmas.
How many people watched the Jake Paul vs. Mike Tyson fight?
Nearly 2 in 3 active Netflix users (59%) watched the Paul vs. Tyson fight on Friday, November 15th.
How many people experienced Netflix streaming issues during the Jake Paul vs. Mike Tyson fight?
Nearly 3 in 4 Netflix viewers (73%) experienced issues such as buffering, freezing, and low-quality feeds when streaming the Jake Paul vs. Mike Tyson heavyweight match on Friday, November 15th.
How does this compare to typical Netflix streaming?
Only 2 in 10 Netflix users (20%) normally experience technical issues (buffering, freezing, and low-quality feeds, etc.) with the streaming service. Therefore, Netflix users were 3.7X more likely to experience streaming issues during Paul vs. Tyson fight compared to their normal Netflix viewing.
How many people plan to watch the live Netflix NFL games on Christmas Day?
Most active Netflix users (63%) plan on using Netflix to exclusively stream the two NFL Christmas Day games – whether that be the Kansas City Chiefs vs. Pittsburgh Steelers game at 1 p.m. ET or the Baltimore Ravens vs. Houston Texans at 4:30 p.m. ET.
Are Netflix users concerned about Netflix's ability to stream NFL games on Christmas Day?
Yes. According to our survey, 4 in 5 Netflix users (82%) are concerned with the streaming service’s ability to broadcast NFL games on Christmas Day without technical issues. The significant spike in disruptions during the Paul/Tyson fight highlighted the potential gap in the platform’s ability to handle high-demand live events.
Will Netflix resolve its live-streaming issues in time for the NFL games on Christmas Day?
67% of Netflix users are not fully confident the streaming service will resolve the live streaming issues by Christmas. This lack of confidence stems from the ongoing streaming problems many users experienced during high-profile live events, leading to doubts about Netflix's infrastructure and its capacity to deliver a seamless viewing experience for major sports broadcasts.
Netflix Live Sports Survey Background & Methodology
All figures in this article are drawn from an online survey conducted by Drive Research to better the concerns around Netflix streaming live sports after the disappointing performance of the Jake Paul vs. Mike Tyson matchup. The survey received 711 responses across the United States and included 7 questions. Fieldwork for the survey was conducted on November 19th, 2024.
With a probabilistic sample, a total of 711 responses at the 95% confidence level offers a 4% margin of error. For instance, if the survey were conducted with another random pool of 711 respondents, the results would yield within +4% or -4% of the stated totals in the report.
About Drive Research
Drive Research is a national market research company specializing in custom-built, quantitative and qualitative methodologies. Our market research firm takes pride in making organizations more successful by extracting insights from the data we collect to accelerate business strategy.