Data-backed pitches are now table stakes to even get a response. In fact, 68% of journalists report an ideal pitch includes original research. But a stat alone is not enough to earn coverage. We start with the story your team wants to tell, then build the PR survey questions backward so the findings feel relevant, timely, and easy for reporters to use.
Every time your research gets picked up by a publication, mentioned in an article, or cited as a source, it creates more signals connecting your brand to that topic. The more often your survey data is referenced across the web, the more likely AI tools like ChatGPT or Gemini are to recognize your brand as a credible source in your category.
AI has turned generic content into a commodity. Your competitors can produce the same blog posts, the same takes, the same LinkedIn carousels. What they can’t replicate is data you own. A Drive Research PR study gives your executives a perspective that’s exclusively yours, backed by numbers nobody else has access to.
We learn your campaign goal, your target audience, and the media angle you’re pursuing. If you don’t have a clear angle yet, we help you find one.
Our team writes survey questions engineered to find results that are newsworthy. You review and approve before we field.
Our senior team of researchers fields to vetted survey respondents with live dashboard access so you can watch results come in.
We review responses for quality issues before reporting results, helping ensure every statistic is credible, defensible, and ready for public use.
Choose from a variety of our reporting options and deliverables including press releases, sponsored articles, content assets, infographics all ready for immediate use.
Every PR survey needs two skill sets: researchers who know how to protect the credibility of the data and marketers who know how to turn the findings into something people actually want to read, cite, and share. That’s why our deliverables are built to do more than report results. They help your team launch the story, extend its reach, and keep the research working across channels.
Includes a written press release built around the strongest survey findings and the story angle most relevant to your audience. Distribution can be tailored by industry or beat, such as consumer lifestyle, personal finance, healthcare, technology, travel, retail, or business reporters. This helps put your data in front of relevant journalists and newsrooms, but article placement is not guaranteed.
This option is best when you want more control over how the research is framed. The article is written, approved, and published across a broader publisher network, giving your team syndicated visibility without waiting for a journalist to independently pick up the story. It is a strong fit for brands that want guaranteed reach and a polished narrative around the findings.
For teams using the research as a lead-generation or thought leadership asset, a premium report gives the study more weight. It packages the findings into a polished, gated piece your audience can download, reference, and share internally. This works especially well for annual reports, industry benchmarks, and campaigns that need more than a press release.
Example: The State of Banking Report
Some findings are easier to understand when they are visual. Infographics help make the strongest stats more shareable across media outreach, reports, social posts, landing pages, and internal presentations. Animated versions can be especially useful when the data needs to live beyond a static PDF or blog post.
Survey-backed blog content gives your website something original to rank for and be cited from. These posts are written around the data, optimized for search and answer engines, and designed to help turn one study into long-term website traffic, backlinks, and category visibility.
Proven Result: Read Our Research-Backed Blog Post That Has Generated Nearly 2K Backlinks
Sophia Parks | Sr. Demand Generation Manager at Flock Freight
When survey results are used in press releases, media pitches, reports, and thought leadership, the data has to hold up. That is why we do not rely on automated panel checks alone. Every response is reviewed by our team before results are delivered, so low-quality answers are removed and replaced before they impact your findings.
We add quality-control measures directly into the survey, including attention checks that help identify respondents who are not reading carefully or answering honestly.
We review for signals such as duplicate IP addresses, location mismatches, VPN or proxy use, bot activity, and other indicators that a response may not be legitimate.
Our team manually reviews the data for red herring responses, poor open-ended answers, straightlining, unrealistic completion times, and inconsistent responses. If a response does not meet our standards, it is removed and replaced at no additional cost.
Complete the form to get started. A member of our team will follow up shortly.
"*" indicates required fields
