In today’s rapidly evolving business landscape, staying ahead of the competition requires more than just a great product or service. It demands a deep understanding of the market, consumer behavior, and emerging trends. This is where the market research process becomes invaluable. In this blog post, we will delve more into market research and explore...
There is never a wrong time to do market research. However, most research projects are birthed because a company or organization is at a crossroads. Whether you’re a startup or Fortune 500 company, you’ll have critical decisions to make. This blog will detail common market research examples and how our clients have used them to...
Cyber Monday has become a cornerstone of holiday shopping, shaping how consumers plan and spend online during the season.
From early-bird discounts to limited-time flash sales, the day remains one of the biggest digital retail events of the year for both shoppers and businesses.
To better understand how consumers are approaching Cyber Monday, we surveyed more than 1,200 holiday shoppers about their 2025 plans, habits, and spending.
This is the seventh consecutive year we’ve conducted the holiday shopping study, giving us a unique look at how Cyber Monday trends have shifted over time and what they might signal for the upcoming holiday season.
Top Cyber Monday Statistics:
63% of people will participate in Cyber Monday 2025
Over 1 in 4 Cyber Monday shoppers (26%) will spend $1000 or more on holiday shopping
Rising costs of living (72%) and groceries (58%) are top reasons Cyber Monday shoppers plan to cut back on holiday spending in 2025
Most Cyber Monday shoppers plan to purchase clothing and accessories (78%) and electronics (70%)
Nearly all Cyber Monday shoppers are planning to purchase from Amazon this year (95%)
80% of Cyber Monday shoppers would consider using AI to help with holiday shopping
Download the 2025 Holiday Shopping Report
"*" indicates required fields
Cyber Monday Shopping Participation in 2025
63% plan to shop on Cyber Monday in 2025
People mostly shop on Cyber Monday to take advantage of special discounts (85%) and to buy items they’ve been wanting at a lower price (69%)
45% of Cyber Monday shoppers shop on this day to avoid the holiday rush closer to the end of the year
Over 2 in 5 Cyber Monday shoppers participate to purchase big-ticket items that are usually expensive (42%)
Nearly 1 in 5 people are not participating in Cyber Week because they don’t want to spend money
Over 1 in 10 people feel Cyber Week is a scam (12%)
Cyber Monday Spending
Over 1 in 4 Cyber Monday shoppers (26%) will spend $1000 or more on holiday shopping
Most 2025 Cyber Monday shoppers (70%) will spend the same or more money on holiday shopping compared to 2024
Rising costs of living (72%), rising cost of groceries (58%), and high inflation (56%) are top reasons Cyber Monday shoppers plan to cut back on holiday spending in 2025
To save for the holidays, Cyber Monday shoppers will set aside a specific amount of money each month (37%) and/or wait for holiday bonuses for extra income to fund shopping (31%)
Nearly 1 in 3 Cyber Monday shoppers don’t plan on saving money for the holidays (32%)
On Cyber Monday, most shoppers plan to purchase clothing and accessories (78%) and electronics (70%)
Nearly half of Cyber Monday shoppers (49%) plan to purchase toys
45% of Cyber Monday shoppers will purchase health and beauty items
Fewer people will purchase household appliances on Cyber Monday (32%) than in-person on Black Friday (38%)
Nearly 2 in 5 people will purchase gift cards on Cyber Monday (37%)
Over 1 in 4 Cyber Monday shoppers will purchase books (27%)
Online Shopping Preferences
Nearly all Cyber Monday shoppers are planning to purchase from Amazon this year (95%)
Most people will also shop Walmart (63%) and Target (51%) on Cyber Monday
At least a quarter of Cyber Monday shoppers plan to visit Kohl’s (30%), Best Buy (26%), Macy’s (25%), and Costco (25%)
More than half of Cyber Monday shoppers (51%) say they prefer using a smartphone, compared to 40% who shop on a desktop or laptop
Those who shop for Black Friday on a smartphone prefer to do so through a retailer’s app (27%) or website browser (24%)
1 in 10 Cyber Monday shoppers prefer to shop Cyber Monday deals on a tablet
Nearly 1 in 3 Cyber Monday (31%) shoppers will use a retailer’s app to shop on Cyber Monday
Download the 2025 Holiday Shopping Report
"*" indicates required fields
Influence of Cyber Monday Promotions and Deals
Special discounts (85%) is the top reason people plan to shop on Cyber Monday
Nearly 7 in 10 Cyber Monday shoppers wait for the shopping holiday to buy items they’ve been wanting at a lower price
Free shipping (84%) and promotions/sales (82%) are the most important factors for choosing where people shop on Black Friday
Over half of Cyber Monday shoppers also cite availability of products (65%) and fast shipping times (54%) as factors for where they choose to shop during Cyber Week
For Cyber Monday shoppers, they mostly discover Cyber Week deals through retailer websites (64%), promotional emails (60%), and social media ads (52%)
AI’s Impact on Cyber Monday
80% of Cyber Monday shoppers would consider using AI to help with holiday shopping
Most Cyber Monday shoppers would consider using AI to find the lowest prices across multiple sites (66%) and help track price drops of coupons (56%) when holiday shopping
Nearly half of Cyber Monday shoppers would use AI to compare product reviews and ratings when holiday shopping
Over a third of Cyber Monday shoppers say they would consider using AI to help them come up with gift ideas for specific people (37%) and to create a shopping list or gift guide (34%)
Over 1 in 10 Cyber Monday shoppers (11%) discover Cyber Week deals through AI tools such as ChatGPT and Gemini
Nearly 1 in 10 Cyber Monday shoppers (9%) report AI-powered shopping assistance as a factor for choosing where they shop during Cyber Week
Figures in our holiday shopping report are drawn from an online survey conducted by Drive Research, a global market research company, to better understand consumers’ holiday shopping preferences and purchasing behaviors.
The survey took an average of 7 minutes to complete and included 24 questions. The survey received 1,249 responses. Fieldwork for the survey began on September 12 and lasted until September 19, 2025.
With a probabilistic sample, a total of 1,249 responses at the 95% confidence level offers a 3% margin of error. If the survey were conducted with another random pool of respondents, the results would yield within +3% or -3% of the stated totals in the reports.
Download Our 2025 Holiday Shopping Report
Hundreds of new statistics and insights to help retailers, eCommerce sites, and agencies learn practical and relevant information to improve decision-making. Plus, the download provides access to portals to view the data by various demographics such as age, gender, ethnicity, income, and region.
We analyze more than data—we also track how our site is used to improve your experience. Cookies help us understand what’s working so we can deliver the most relevant insights. Click “Accept” to enable full functionality.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
