2022 Super Bowl LVI Predictions By New York State DMA

The 2021-2022 NFL season is well on its way. For many New Yorkers, this means one of two things.

As a New York Bills fan, you’re optimistic about how the season is going so far. But if you’re part of the New York Giants or New York Jets fandom, then Sundays have become much less enjoyable.

Being based in New York, our market research company was curious to compare what NFL teams were most favored across the 11 Designated Market Areas (DMAs).

In a recent survey, Drive Research asked over 500 New York residents the following questions:

  • Who do you predict will win the 2022 Super Bowl LVI?
  • Who is your favorite NFL sports team?

Here are the results.


Map Shows 2022 Super Bowl LVI Predictions in NY

Map Shows 2022 Super Bowl LVI Predictions in NY

When asked, “Who do you predict will win the 2022 Super Bowl LVI?” respondents were given the choice between all 32 NFL teams.

The New York Bills were by far the clear winner across several DMAs including:

  • Albany DMA
  • Buffalo DMA
  • Elmira DMA
  • Rochester DMA
  • Syracuse DMA
  • Utica DMA
  • Watertown DMA

Regardless of their current 0-3 record, the New York DMA is sticking to their guns and predicting the New York Giants will make a run for the 2022 Super Bowl LVI title.

Meanwhile, New York Jets fans are nowhere to be found.


Who is New York’s Favorite NFL Team?

According to our survey results, New York’s favorite team is the Buffalo Bills by 24% of respondents.

The breakdown by New York DMA included the following teams:

  • Albany – Schenectady Troy DMA: New York Giants/Buffalo Bills (TIE)
  • Binghamton DMA: N/A
  • Buffalo DMA: Buffalo Bills
  • Burlington – Plattsburgh DMA: New York Giants/Dallas Cowboys (TIE)
  • Elmira – Corning DMA: Buffalo Bills
  • New York DMA: New York Giants
  • Rochester DMA: Buffalo Bills
  • Syracuse – Utica DMA: Buffalo Bills/New York Giants (TIE)
  • Syracuse DMA: Buffalo Bills
  • Utica DMA: Buffalo Bills
  • Watertown: Buffalo Bills/New York Giants (TIE)

About the Survey

Survey Methodology

  • The survey received 502 responses
  • Fieldwork was conducted with adult residents (18 years or older) of New York State.
  • Fieldwork for the survey began on September 7th and lasted united September 10th, 2021.

Survey Questions

  • Who do you predict will win the 2022 Super Bowl LVI?
  • Who is your favorite NFL sports team?

Respondent Profile (By Gender)

  • 18% of respondents were male.
  • 81% of respondents were female.
  • 1% of respondents were nonbinary.

Respondent Profile (By Age)

  • 7% of respondents were Generation Z.
  • 31% of respondents were Millennials.
  • 20% of respondents were Generation X.
  • 38% of respondents were Baby Boomers.
  • 4% of respondents were Traditionalists.   

About Drive Research

Drive Research is a national PR survey company located in New York. Our market research firm works with a variety of organizations, helping deliver insights, action items, and ROI on their survey efforts.

Our research has been featured in top-tier media outlets including USA Today, CNBC, Forbes, Spectrum, Yahoo Finance, and Statista. 

To learn more about our market research services, contact our team today.

  1. Message us on our website
  2. Email us at info@driveresearch.com
  3. Call us at 888-725-DATA
  4. Text us at 315-303-2040

emily carroll about the author

Emily Carroll

A SUNY Cortland graduate, Emily has taken her passion for social and content marketing to Drive Research as the Marketing Manager. She has earned certificates for both Google Analytics and Google AdWords.

Learn more about Emily, here.


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