Intercept Surveys

intercept surveys in albany, ny with Drive Research

Working with Our Albany Intercept Survey Company 

What is an intercept survey?

An intercept survey works to collect quantitative data surrounding in-person feedback. This type of quantitative market research with our intercept survey company near Albany revolves around attendees to a specific site such as retail, stores, sporting events, concerts, and other populated attractions. The main goal of intercept surveys is to collect immediate information regarding a customer’s experience, opinions, and feedback on-site.

What are the benefits of these surveys with our intercept survey company near Albany?

If your establishment is looking to obtain immediate customer feedback, an intercept survey will prove to be the most beneficial. There is no better methodology for collecting in-the-moment feedback. Take a phone survey for example. This type of market research is typically conducted weeks after a customer or visitor has left the store. Their memories are tainted by the lapse in time that has gone by and will not account for accurate feedback. However, surveys with an intercept survey company near Albany collect in-person feedback as soon as they exited the store. Their experience is fresh in their minds, allowing for highly reliable data and a strong sampling quality. 

What is the process for conducting intercept surveys?

Intercept surveys near Albany stick to a step-by-step process. In general, the process of an intercept survey includes a signed proposal, a kickoff meeting between the client and intercept survey company near Albany, programmed or written survey, fieldwork, analysis of the study, and reporting.  

What are the advantages of working with our intercept survey firm near Albany?

The feedback earned from an intercept survey project is sure to guide operations, marketing, and business strategies for your organization. Drive Research can help lead the way. Our intercept survey firm has a lot of experience working with businesses across Albany and the surrounding areas. This experience is what will allow your intercept survey to run smoothly and address your key objectives. 

How much does an intercept survey cost?

When partnering with Drive Research, organizations receive a custom intercept survey project. No two projects are the same. What we’ve done for one organization will not be copied and reused for your intercept survey project. Just as the intercept survey is customizable, so is the price. Once we are able to understand more about the project and expectations such as survey length and responses required, we will be able to provide a more finite answer. 

Need a quote or proposal? Our intercept survey company near Albany is ready to help. Contact us for a custom proposal for your intercept survey project.

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