Intercept Surveys
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How Long Should an Intercept Survey Be? | Company in Upstate New York
Posted at: 7/11/2018 7:53 PM
At Drive Research, we love our intercept survey projects. They take us to fun locations like the New York State Fair, airports across the country, and some of the most historical college football stadiums. There we get to take in the atmosphere and collect some valuable data for our clients. One could argue there is no better way to collect in-the-moment data than an intercept survey. Rather than waiting to send an email survey or participating in research hours, weeks, or months after an exper
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The What, How, and Why of Intercept Surveys | Firm in New York
Posted at: 6/28/2018 3:40 PM
There are a lot of survey methodology choices in market research. This includes email surveys, text surveys, website pop-up surveys, phone surveys, mail surveys, and intercept surveys. Choosing the right methodology can prove difficult and often requires a market research firm to help you understand the pros and cons of each methodology. You'll want to consider things like timeline to execute, cost, and the best quality feedback. This can push you in one direction or another. Qualitative or qua
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Case Study: College Football Intercept Surveys
Posted at: 11/12/2017 6:52 PM
The following post recaps a case study of a market research project completed for a sports marketing research company. Drive Research conducted intercept surveys at 5 college football stadiums across the country over a 5-week time period. On-site intercept surveys are an ideal methodology to collect in-the-moment feedback from attendees, fans, and event goers. For more information about the objectives, approach, and outcomes of the stadium intercepts, read about our case study on the project be
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Answers to Your Questions About Intercept Surveys | Firm in New York
Posted at: 10/23/2017 6:56 PM
Intercept surveys are still one of the most utilized methodologies in market research because of the ability to capture participant feedback live and in-the-moment. Intercept surveys are an excellent way to collect feedback at the location where the customer experience (CX) actually took place. Not 2 weeks later through an online survey, 2 months later through a phone survey, or 10 weeks later through a mail customer satisfaction survey. It happens immediately. Our intercept survey firm has bee
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3 Reasons to Choose Self-Administered Intercept Surveys
Posted at: 10/16/2017 6:26 PM
When you think about intercept surveys or exit surveys at an event, you might immediately think of interviewers asking respondents questions about their experience. In many types of projects including mall intercepts, fair intercepts, and airport intercepts, you're likely to see a market research interviewer interviewing a respondent. In this post we explore some benefits of self-administered intercept surveys. What is a self-administered intercept survey? A self-administered survey is wh
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Key Benefits of Offline Surveys | Intercept Survey Company Syracuse
Posted at: 10/14/2017 6:21 PM
Intercept survey projects are one of the best ways to gather in-the-moment feedback from attendees at a game or an event. Intercept surveys, like the projects we complete in Syracuse, collect accurate and reliable feedback because the customer experience (CX) just took place. This differs from a traditional online survey, mobile survey, phone survey, or mail survey in that there is often some time that passes between the experience and the follow-up survey. One of the most difficult parts of co
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How Do Mall Intercepts Work? | Mall Intercept Market Research Company
Posted at: 9/1/2017 3:36 PM
No data is more accurate than feedback collected in the moment. Our mall intercept market research company knows a thing or 10 about these customer experience (CX) surveys. If collected on the spot and with the consumer, respondents are far more likely to remember their experience, report accurate motivations, and recall behavior. This is why intercept surveys and exit interviews are an important methodology in the industry. The longer you wait to obtain feedback, the less accurate and reliable
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3 Out of the Box Tips to Increase Event Survey Response Rates
Posted at: 8/27/2017 2:31 PM
As an event survey company in Upstate, NY who has managed a number of exit survey projects from clients across the country, we know a thing or 2 about tips to increase intercept survey response rates. Event or intercept survey projects can prove to be a challenging venture, convincing attendees or customers to participate in a customer experience (CX) survey. Lucky for you, we will be providing you with a number of unique tips below to help. These go beyond the traditional event survey tips we
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4 Reasons Why In-The-Moment Feedback is Best
Posted at: 8/25/2017 2:19 PM
Time is of the essence in market research. Take immediate action with in-the-moment surveys instead of waiting for those monthly, quarterly, or yearly survey results to roll in. Yawn. Market research which utilizes exit surveys or intercept surveys offers a ton of benefits for a sponsoring client. In-the-moment feedback is more accurate, offers real-time data, is immediately actionable, and is more credible. With market research you should be looking for a true reading on a customer experience
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Your Ultimate Guide to Exit Surveys | Market Research Company Upstate NY
Posted at: 3/21/2017 7:36 PM
Exit surveys are an excellent way to guarantee feedback around an event. With the amount of online surveys being sent and offered to respondents and the decline of phone survey participants, person-to-person engagement is often required to break-through and obtain feedback. Callers can ignore your survey through caller ID, they can delete your email invitation, they can throw out your mail survey, but it's much more difficult to turn a person down face-to-face. Many still do but the percentage i
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3 Key Drivers Behind the Adoption of "In The Moment" Market Research
Posted at: 9/8/2016 7:49 PM
Many of the latest market research trends are being driven by an undercurrent of participant apathy in surveys. The number of people no longer willing to participate in market research on their own free will is growing each day which forces those in the industry to rethink methodologies and approaches to increase engagement. Respondents are time poor, over-surveyed, expect to be reimbursed for opinions, and are more difficult than ever to get in contact with. Market research competes for their t
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Tablets vs. Clipboards? Which is Better for Intercept Surveys
Posted at: 8/28/2016 7:00 PM
In a technology-driven world, using paper surveys may seem a little outdated right? Not always the case when it comes to intercept interviews. Although one may assume using a tablet is always the best option, several factors should be taken into consideration. Debating on using tablets or paper copies on clipboards for your next intercept survey project? Consider the following 5 questions first: What's quicker for your customer? This is often the most undervalued and overlooked factor when dec