Intercept Surveys
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3 Alternative Market Research Options for Mystery Shopping
Posted at: 11/10/2020 1:30 PM
Perhaps the best thing about conducting market research is you are never short of options. For instance, if your team is looking for an alternative to mystery shopping, there are plenty of great methodologies to choose from. Mystery shopping is a common market research data collection method where a secret shopper pretends to patronize a business with the intention of collecting information not readily available to the public. This information might include pricing, rates, quality of products/
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Website Surveys: How to Collect Feedback from Site Visitors
Posted at: 4/19/2020 12:30 PM
Website intercept surveys are a great way to collect real-time feedback and evaluate your site visitors’ online experience. There are multiple stages of a customer or prospect’s digital journey that can be measured with website surveys. A visitor browses one or two pages but ultimately leaves your website. What product/service was your site visitor looking for that they could not find on your website? A visitor put items in their cart but then abandons the page. What was the barrier to making t
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How Can I Survey Recent Visitors of My Store? | Retail Market Research Company
Posted at: 1/3/2020 2:01 PM
Unless you have the widespread customer base of major national companies like Wal-Mart or Starbucks for your business, it may be a challenge to accurately survey those who visit your store. You likely won’t get very many qualified respondents by sending out a questionnaire to the general population. Don’t give up there, though! By partnering with a survey market research company, you can efficiently reach visitors and obtain high-quality data to support your business decisions and marketing eff
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4 Benefits of Location-Based Market Research Surveys
Posted at: 12/12/2019 5:46 PM
Utilizing location-based data is a rising phenomenon in market research. Whether you’ve seen/heard the methodology being referred to as location-based research, geofencing surveys, or GPS exit surveys – the approach is the same. A location-based market research survey leverages geofencing technology to provide a feed of data from multiple sources such as Wi-Fi and GPS to target a specific audience. If a person steps inside the geofenced area, they are sent a push notification to fill out a ques
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4 Advantages of Conducting a Mobile Ethnographic Study | Smartphone Research Firm
Posted at: 10/31/2019 2:02 PM
Mobile ethnography or smartphone research allows organizations to study research participants in their most natural setting. There are several benefits of conducting mobile ethnography studies as it is a progressive and natural way to collect feedback from a target market. This type of methodology usually involves a smartphone research firm sending research participants directions on actions they are instructed to take and an interview guide that includes questions participants are required to
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GPS Exit Surveys Eliminate the Need for In-Person Intercepts | Market Research Firm
Posted at: 10/29/2019 1:39 PM
One thing is for sure, if your national brand wants to embark on an in-person intercept survey project at many of your locations, it will likely take a lot of time and will prove costly. To staff interviewers for in-person intercepts and travel to specific retail locations to collect feedback, logistics becomes a challenge. For example, our intercept survey firm conducted a college football project for a sports marketing company a few years back — this involved staffing interviewers with tablet
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The Top 3 Advantages of Geofencing in Market Research
Posted at: 10/24/2019 8:31 PM
GPS and mobile devices have unlocked a whole new level of targeting for market researchers. Before location tracking on smartphones, we could only tell if someone visited a location by seeing it with our own eyes or capturing a photo. We now have the technology to push online surveys to people remotely the second they enter specific coordinates across the world. This methodology in market research is known as geofencing or geotargeting. In a nutshell, researchers designate an area or areas on
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4 Reasons Why Your Website Needs an Intercept Survey | Website Survey Company
Posted at: 9/5/2019 6:12 PM
Collecting data from current and potential customers may be easier than you think. That is, if you have the right tools! First up, what is a website intercept survey? Website intercept data is collected through online surveys. Survey questions can be tailored for any industry or type of customer and general user. Website intercept surveys can be short and include as few as 3 questions. Or, website intercept surveys can cover multiple objectives and include up to 20 questions. There are severa
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101 Guide to Mall Intercept Surveys in Market Research
Posted at: 1/24/2019 3:46 PM
A mall intercept interview is just as the term implies. Participants are intercepted in a mall setting for the purpose of conducting an interview. Much of the time, participants are given a free sample of a product or a small reward in exchange for their participation. Almost everyone who has ever visited a mall has likely been approached to take part in a mall intercept interview, also commonly referred to as mall intercept survey. The data collected from the interview is crucial to marketing r
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Retail Store Intercept Surveys, Customer Surveys, and Market Surveys
Posted at: 9/14/2018 5:56 PM
Drive Research works with a number of retail organizations across the United States to assist with both qualitative and quantitative market research projects. This post is an example of how a retail market research project could look like where both intercept surveys and online surveys are recommended for different reasons. For this particular theoretical client, it had several objectives in mind which were best addressed through these two methodologies. The following post is a theoretical case
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5 Quick Tips to Manage an Intercept Survey Team | Firm in New York
Posted at: 9/12/2018 5:41 PM
Managing a successful intercept survey project takes practice. Luckily for you, our intercept survey company has tips to help make your next intercept survey project a success! Wondering why choose to do an intercept survey project or how and intercept survey project works? We've got you covered. In a previous post we discussed the process of conducting an intercept survey project. Use the tips below to help guide your next intercept survey team and get them on the track for success. Use th
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Intercept Surveys at Retail Locations | How Does the Process Work?
Posted at: 8/8/2018 3:13 PM
In order to gather in-the-moment buyer feedback sometimes there is no other choice than conducting an on-site intercept survey at a retail location. One would argue, there may be no better options than in-the-moment feedback. This often occurs as the customer exits the store. These short interviews can target specific product purchases or inquire about the general shopping experience. All types of market research involve a lot of planning and preparation. Intercept survey projects are often the