George Kuhn

  • Strategies-Grow-Customers-Bank-Credit-Union

    Strategies to Grow Customers at a Bank or Credit Union

    When it comes to banks and credit unions, there may not be a more competitive space. Most urban and suburban geographies across the United States offer an abundant amount of banks and credit unions for consumers and businesses to choose from for their banking needs. It is hard to drive a mile or 2 in some areas without seeing a handful of financial institutions. How does this impact marketing for a bank or credit union? It creates an incredibly competitive industry. It becomes extremely difficu

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  • When Is Market Research Necessary from Drive Research

    When Is Market Research Necessary?

    Always.While we are biased and really believe this, we also understand there are specific occasions or events which are more likely to warrant market research than others. Each scenario below details a very specific business problem or challenge and how market research can help address the issue. Let's get started!Asking yourself, "When is market research necessary?" In short, the answer is always. This article will help clarify the most common occasions when a business uses market research.

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  • personal-injury-lawyer-market-research-07032019

    Personal Injury Lawyer Market Survey | How Does It Work?

    There are several sectors who spend a lot of budget on marketing and advertising in local markets. These include auto dealerships, retail stores and restaurants, and banks and credit unions. Law firms and attorneys are no exception. It is critical for personal injury lawyers to be top-of-mind because consideration and choice of a personal injury lawyer are event-driven. When I get injured, who do I contact? Personal injury lawyers want to be at the top of this list and this is why lots of adver

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  • 4 Tips for an Intercept Survey

    4 Tips for an Intercept Survey | Market Research Video

    There may be no market research methodology better for obtaining in-the-moment feedback than an intercept survey. An intercept survey or an exit survey, is a type of research conducted offline, typically after some type of an event or action has taken place. This could be a moderator interviewing people immediately after they have attended a concert, made a purchase at a grocery store, ate at restaurant, traveled through an airport and so on. By speaking to an audience directly after an action

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  • email-customer-survey-market-research-crm-06242019

    How to Run an Email Customer Survey? | Email Customer Survey Company

    The most basic and popular form of market research is a customer survey or customer satisfaction survey. When reviewing all of the potential project and market research options available to your company, perhaps no other qualitative or quantitative option provides more value and ROI than an email customer survey. Think about all of the places you purchased from and items you’ve ordered online in the past month. For how many of those were you sent an email asking for some type of feedback? Wheth

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  • cities-focus-group-market-research-06172019

    What Cities Should I Conduct Focus Groups In? | Qualitative Market Research Firm

    Options. You are never short of them in market research. Quantitative or qualitative? Online surveys or intercept surveys? Phone surveys or mail surveys? Focus groups or executive interviews? Mystery shopping or shop-alongs? 400 responses or 1,000 responses? 15 questions or 30 questions? Topline report or full report? The list goes on and on. There is not necessarily always one right choice in market research. It is about collecting information, seeking guidance, and choosing the best path whic

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  • video-focus-group-market-research-06112019

    How Do Video Focus Groups Work? | Video Focus Groups Company

    When organizations think of market research, the two most common methodologies which likely come to mind are focus groups and surveys. Focus groups have long been a popular and commonly used methodology for new product development, testing of advertisements, and creating a dialogue with customers. Over the past two decades, surveys have evolved with time. Years ago the most common surveys were completed by phone and mail. Now, online surveys are by far the most popular methodology used in marke

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  • time-use-survey-market-research-06072019

    What is a Time Use Survey? | Time Survey Company

    Topics and objectives covered vary from survey-to-survey. It is very unlikely to see two surveys from two separate market research companies cover the exact same line of questions and wording. In market research, there are thousands of different reasons to commission online surveys, phone surveys, and mail surveys. These can range from understanding the appeal of a new product, testing the pricing for a new service, better understanding demographics of a customer base, and many more. Time use

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  • it-industry-case-studies-05282019

    C-Level IT Decision-Maker Survey | IT Industry Case Study

    Our IT market research company recently worked with an advertising agency and national network provider to conduct a survey with C-level IT decision-makers. This IT industry case study details the objectives, audience, approach, and outcome of the interviews. Drive Research was able to assist the brand in qualitative recruiting, moderating the interviews, and preparing a top-line summary report of the IT industry survey findings. Drive Research recently completed a project, conducting surveys

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  • personal-injury-attorney-market-research-case-study-05202019

    Personal Injury Attorney Survey | Market Research Case Study

    Our personal injury attorney survey company recently completed a market research project with a law firm. Our attorney market research company used a two-pronged approach to collect both quantitative (measurable) and qualitative (exploratory) feedback. The combination of these two approaches provided the personal injury lawyer with insights and direction to assist with branding and strategy. This article highlights the key points of the survey process. Learn how our market research survey comp

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  • bank-credit-union-findings-research-tips-05152019

    4 Bank and Credit Union Survey Findings That Will Shock You

    Over the past 15 years in market research, I have worked on a countless number of surveys, focus groups, and other studies for banks and credit unions. No matter the client, every bank and credit union market research project unveils new and impactful insights. No matter how much a bank or credit union thinks they may know about their customers or members, market, or product offerings, the market research always sheds light on some shocking or unexpected findings. The discovered findings direct

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  • 4 Tips to Build a Better Email Survey

    4 Tips to Build a Better Email Survey

    Email is one of, if not the most popular channels for sending surveys. When executed correctly, email surveys allow you to receive direct customer feedback in a quick and cost effective fashion. Many organizations understand the power of email surveys and the value they provide. However, for the results to be a true representation of a larger demographic your email survey must trigger a high customer response rate. The more responses you get from your customers, the greater the power of your r

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