George Kuhn

  • Point-of-Purchase (POP) Market Research for Grocery Stores

    Point-of-Purchase (POP) Market Research for Grocery Stores

    One of my favorite industries for market research is the grocery store. I’ve always enjoyed marketing and impulse buying, which comes with the consumer packaged goods (CPG) industry. The psychology of the shopper is never more exciting or complex than with consumers in the grocery store. The market research options for grocery stores are endless, from both a qualitative and quantitative perspective. You are probably well aware of the standard online survey and in-person focus groups. These are

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  • Adapting Your Bank or Credit Union Strategy to the New Normal | COVID-19

    Adapting Your Bank or Credit Union Strategy to the New Normal | COVID-19

    To say the COVID-19 or coronavirus crisis has been a disruption to the economy would be a major understatement. All businesses have been affected by this with banks and credit unions being no different. Although the impact on both the health system and economy can make everyone think conservatively, the best businesses will use this time to further separate themselves from competitors by... Learning. Acting. Improving. Many of the changes in business are being forced into now due to soci

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  • Omnibus Survey Company | Here are 3 Advantages to Omnibus Survey Packages

    Omnibus Survey Company | Here are 3 Advantages to Omnibus Survey Packages

    As an omnibus survey company, we know a thing or two about running effective and cost-efficient online surveys. Omnibus surveys are an excellent way to get answers fast for your product, service, brand, or organization. They are typically short 1 to 10 question surveys sent to a general population audience in the U.S. to obtain feedback fast. Omnibus survey companies like Drive Research run survey cycles on a regular basis. If you have a more niche audience (i.e., Millennials), we can put toge

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  • 4 Benefits of a COVID-19 Community Survey

    4 Benefits of a COVID-19 Community Survey | Market Research Company

    If you are a news or media organization, the community is likely visiting your site more than ever since COVID-19 or the Coronavirus hit your region. The community is regularly checking the news more than ever. As a news organization, you’ve likely seen the overwhelming amount of news and content around COVID-19 data. Tons of national studies completed on consumers and their concerns about the virus. But have you seen any specialized data for your community or region? How does your community o

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  • Digital Banking Survey | Market Research for Banks

    Digital Banking Survey | Market Research for Banks

    As the number of in-branch experiences continues to decline at banks and credit unions, digital banking experiences continue to grow. Digital banking services include: Customers accessing accounts through their mobile app Mobile deposits Applying for mortgages online Internet banking With banking services literally at your fingertips, if you own a smartphone, it makes sense why these service offerings are growing among customers. As consumers shift to rely more heavily on online banking as

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  • 4 Market Research Tips to Boost Online Sales During COVID-19

    4 Market Research Tips to Boost Online Sales During COVID-19

    As the times change, and more and more customers visit websites to purchase products and services, market research can set you up for success. It’s likely each day, each week, and each month your website is drawing more and more customers in for online sales as customers become more and more comfortable with making purchases from your website. In some cases, like COVID-19, consumers may not have any choice. When it comes to purchasing behavior, the more you know about the customer, the better c

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  • Customer Attrition Survey Company | 4 Market Research Options to Examine Customer Churn

    Customer Attrition Survey Company | 4 Market Research Options to Examine Customer Churn

    No company likes to mention it. No company wants to talk about it. Unfortunately, no matter how good your product or service is, customer attrition is inevitable. Customers leave for a variety of reasons. Some of which are in your control while others may not be in your control to fix. For example, if you are a barbershop and your customer leaves because he moves half-way across the country to Texas, there is not much you can do. It would be unrealistic to think there is any type of marketing o

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  • Competitive Analysis Market Research Company | New York

    Competitive Analysis Market Research Company | New York

    You know the saying, “keep your friends close and your enemies closer.” Perhaps no other statement can be more reflective of the need for a strategic competitive analysis from a market research company. Competitive intelligence or CI is a growing need among companies and brands to help organizations understand how they compare on key components such as websites, service offerings, pricing, marketing approaches, and social media. All of this can be answered as part of a competitive analysis mar

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  • How Much Should You Pay Participants in Market Research?

    How Much Should You Pay Participants in Market Research?

    For those new to market research, how much to pay market research participants is probably one of, if not the most common question asked to our market research company. If you are reading case studies online, you are likely finding a wide array of reward amounts likely ranging from $5 gift cards to $500 checks. That is probably not helpful for your specific project. So how much should you pay market research participants? Unfortunately, the appropriate amount to pay market research participant

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  • Brand Equity Study for Car Dealerships | Market Research Company

    Brand Equity Study for Car Dealerships | Market Research Company

    One thing is certain if you are a car dealership. You likely are spending a ton on your marketing and advertising for customer acquisition. It is one of the most highly competitive industries in the U.S. Dealerships compete for the same customers and work to win leads through SEO, PPC, infomercials, social ads, banner ads, and much more. The list goes on and your budget likely reflects that. But is understanding the true return on investment (ROI) on your advertising frustrating you? Your digi

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  • Brand Equity Survey: 4 Questions You Need to Be Asking

    Meeting and exceeding customer expectations is an important factor to measure for any organization. Without properly evaluating our customer’s likes and dislikes, how can we be sure they are satisfied with our brand, product, or service? How can we be sure they will continue to give us their business? While this concept is likely no revelation to sales leaders, it is important to clarify customer satisfaction should not be the only thing you are paying close attention to. Why? Because meeting t

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  • Quality Online Survey Respondents | Survey Sample

    Quality Online Survey Respondents | Survey Sample

    Although Drive Research is a full-service market research company, we also work with clients coast-to-coast on specific parts of projects. In some cases, our team consults with a client to design a survey or write unbiased and actionable questions. In other cases, our clients hire us to take a database of 1,000 survey responses and run advanced analysis and create PowerPoint slides for a presentation. And in many cases, clients hire our company to help them fulfill quality online survey respo

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