George Kuhn

  • PR Polling Surveys: How to Use Surveys for Brand Awareness and Lead Generation

    PR Polling: How to Use Surveys for Brand Awareness and Lead Generation

    Market research was always thought of as anonymous, confidential, and proprietary. "Don't share the results." "Make sure the data says in-house." In the past, these were common phrases uttered in board rooms across America. Data and market research were always thought of as in-house, built for strategy, and built to inform and make decisions internally. The results are often used to drive internal decisions, measure success, or prepare a product for a market launch. It follows a very prec

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  • 46 Market Research Resources for Students in 2020 | A Complete List

    46 Market Research Resources for Students in 2020 | A Complete List

    Our market research firm knows 2 things. One, we love working with colleges and universities on market research projects, including student enrollment surveys, program feasibility work, admissions surveys, and student housing focus groups. Two, we love helping students and giving away all (well, at least most) of the tips and tricks of the trade our staff has learned over the years in this space. That's why we've compiled a list of 46 Market Research Resources for Students. Like to skip ah

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  • red herring market research

    What is a Red Herring? | Definition, Benefits, and Sample Questions

    What is a Red Herring Question? One way to separate the true survey respondents from the reward giveaway abusers is to insert a red herring question in your questionnaire. A red herring question is a quality control measure in a survey by which you place oddball questions within a series of regular questions to easily identify those who fully read and engaged in the survey and those who are not. At the conclusion of fieldwork, you can filter your data to show the respondents who need to be

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  • Snowball Sampling: The Dangerous Impact on Social Sharing Surveys

    Snowball Sampling: The Dangerous Impact on Social Sharing Surveys

    Snowball sampling is a technique in market research used to gather responses to a survey. The survey is shared with a small pool of respondents who participate, and each of those participants shares the link with their network or pool of respondents. Those respondents then participate and share again, and so on. The pool gradually snowballs and grows larger. Sounds pretty great, right? Our market research company utilizes different techniques to collect survey responses for our clients - snowb

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  • Corporate Image Study | Market Research Firm

    Corporate Image Study | Market Research Firm

    Very similar to a brand equity study, it is important to set up a process to measure key performance indicators (KPIs) through a corporate image study. The corporate image is something that impacts all aspects of your business with consumers or business decision-makers. It is made up of many different features of corporate image and it is important to define exactly what those are. A corporate image survey can provide your company with the following: Features: Find out exactly what defines y

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  • The Economic Impact of COVID-19: Where are Consumers Spending Time and Money?

    The Economic Impact of COVID-19: Where are Consumers Spending Time and Money?

    To say COVID-19 has turned our world upside down would be an understatement. Consumers everywhere have been forced to completely readjust where they are spending their time, money, and resources. As the extent of the pandemic continues to evolve, many communities and small businesses are scrambling to measure the economic impact of COVID-19. Our market research company recently partnered with Advance Local to better understand the consumer audience during these times and help businesses better

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  • CPG NPS Benchmarks | Consumer Packaged Goods Market Research

    CPG NPS Benchmarks | Consumer Packaged Goods Market Research

    Before we specifically get into CPG NPS benchmarks in market research, here is a quick 101 crash course on net promoter score (NPS). It includes detail on what the score is, how it is calculated, examples of NPS calculations, and recommendations to add context to your CPG NPS benchmark. What is Net Promoter Score (NPS)? Net promoter score (NPS) in market research is one of, if not the most popular benchmarks from quantitative surveys. It is a score that ranges from -100 to +100 using a calc

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  • What is an Ideal Client Avatar (ICA)? | How to Build One Using Market Research

    What is an Ideal Client Avatar (ICA)? | How to Build One Using Market Research

    One of the growing trends in the marketing space is the creation of an Ideal Client Avatar (ICA). An ICA is a persona or description of your perfect client or customer: what they like, how they behave, loyalty to your brand, and how they conduct business with you. The concept is nothing new. An ICA is another version of what market research companies have been building on behalf of brands for years. ICAs of the past often go by names like personas, segmentation, and other forms of labeling diff

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  • How to Create Buyer Personas for a Website

    How to Create Buyer Personas for a Website

    The key to unlocking the potential of your website and converting visitors is by understanding their profiles, motivations, and behaviors. In the world of Google Analytics, you are likely sitting on hundreds of thousands of data points to help explain behavior on your site: bounce rates, conversion rates, etc. While Google Analytics does a great job of answering the what of your website visitors, it lacks the ability to tell you why. This is where custom-built buyer personas can fill gaps.

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  • Online Survey with Pharmacists | Health Insurance Market Research

    Case Study: Online Survey with Pharmacists | Health Insurance Market Research

    Background & Objectives Our pharmacy market research company recently partnered with a national health insurance brokerage company to conduct an online survey. The target audience for the market research was pharmacists who operate in the U.S. Drive Research worked with the client to define specific objectives for the market research. These included: (1) A better understanding of how pharmacists provide guidance to current pharmacy customers (2) How the pharmacists provide support to their

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  • Best Time to Conduct In-Home Usage Tests (IHUTs) | Market Research Firm

    Best Time to Conduct In-Home Usage Tests (IHUTs) | Market Research Firm

    At a time where many in-person market research methodologies have been forced to be re-examined, in-home usage tests (IHUTs) are still thriving. Since the COVID-19 spread began, several stronghold methodologies have been indefinitely shelved. Some of the impacted approaches include the following: In-person focus groups In-person interviewing In-person shop-alongs In-person home interviews In-person intercept interviews Any market research which involves face-to-face contact has been shifted to

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  • Point-of-Purchase (POP) Market Research for Grocery Stores

    Point-of-Purchase (POP) Market Research for Grocery Stores

    One of my favorite industries for market research is the grocery store. I’ve always enjoyed marketing and impulse buying, which comes with the consumer packaged goods (CPG) industry. The psychology of the shopper is never more exciting or complex than with consumers in the grocery store. The market research options for grocery stores are endless, from both a qualitative and quantitative perspective. You are probably well aware of the standard online survey and in-person focus groups. These are

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