What to expect
A lot of time, money, and preparation is involved in starting a new business or opening a new location. Before getting too into the weeds, one of your first steps should be conducting a market analysis.
It essentially answers whether a market is attractive or not for a concept by reviewing both current and forward-looking data (5-year projections).
The report can also equip you with critical information to share with investors and financial institutions if you're planning to secure funding.