Emily Taylor

  • Successful Ways to Find Market Research Participants as Told By a Recruitment Firm

    4 Successful Ways to Find Market Research Participants as Told By a Recruitment Firm

    Who better to share insider tips of how to find quality participants for a market research project than a qualitative and quantitative recruitment firm? Watch as I explain common recruitment practices by Drive Research. This includes: Using a screener survey Creating a sense of urgency Offering a reward Partnering with a recruitment firm More of a reader than a listener? Scroll down past the video to find a full blog post explaining each of the recruitment tactics mentioned above in greater

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  • advantages and disadvantages of online research panels | computer research panels | computer with address book

    The Advantages and Disadvantages of Using Online Research Panels in Market Research

    In order to recruit participants or respondents for a market research study, researchers often turn to online panels. What is an online research panel? Online research panels include a group of pre-recruited participants who have signed up to take part in future market research studies such as online surveys, focus groups, and in-depth interviews. Typically, there are a few factors of a study market researchers are aware of before they reach out to an online research panel. This includes facto

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  • winery uses market research for website redesign | computer with wine on the screen

    Case Study: Winery Uses Market Research to Redesign Website and Improve User Experience

    Every day, organizations are taking action to improve their websites in order to present their brand, products, and services in the most flattering light. Rather than just a nice design, it is also critical for a website to be user friendly with fast load times, easy navigation, and clear call to actions. If you are looking to create or redesign your current website, it is important to conduct user experience research in order to best meet the expectations of website visitors. It takes the gues

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  • why every successful company uses employee surveys

    Why Every Successful Company Uses Employee Surveys

    The employee survey process is really simple. In fact, the whole process can be completed in as quickly as 2 to 3 weeks with the assistance of a market research company and if the organization is able to move quickly. Steps include holding a kickoff meeting with leaders, designing the employee survey, sending a pre-notification email about the survey to employees, sending the survey to employees, analyzing the results, and debriefing on the results. Here's more on the employee survey process.

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  • why employee survey don't work | wink face emoji

    The Truth About Employee Satisfaction Surveys (& Why They Don’t Work)

    Why don't employee satisfaction surveys work? They DO, if administered through a third party employee survey company. They DON'T, if administered in-house through a company's human resources department or upper management. There are many best practices when it comes to market research, particularly with employee satisfaction surveys. A few red flags that come to mind with employee satisfaction surveys include employers who are too afraid to collect feedback so they never ask, employers who thi

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  • case study for cold product manufacturer | girl sneezing

    Case Study: Cold Product Manufacturer Uses Qualitative Recruitment Firm for Online Focus Groups

    Market research projects come in all shapes and sizes. While one organization may be looking for a multi-dimensional qualitative and quantitative study with many moving parts, another may only utilize a market research firm for qualitative recruitment. For example, Our qualitative recruitment firm receives this question a lot. “Does Drive Research offer qualitative recruitment services, even if my organization will not be using your focus group facility?” Of course we do! While we love utiliz

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  • example pop up in screen survey | website survey company drive research

    4 Reasons Why Your Website Needs an Intercept Survey | Website Survey Company

    Collecting data from current and potential customers may be easier than you think. That is, if you have the right tools! First up, what is a website intercept survey? Website intercept data is collected through online surveys. Survey questions can be tailored for any industry or type of customer and general user. Website intercept surveys can be short and include as few as 3 questions. Or, website intercept surveys can cover multiple objectives and include up to 20 questions. There are severa

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  • Reasons to Choose a Career in Marketing Research

    4 Reasons to Choose a Career in Marketing Research | Market Research Video

    I’ve always said, “If loving data and creative writing are wrong, I don’t want to be right.” Marketing research is a true passion of mine. I love creating effective research and providing my clients with actionable results. It is always astonishing to me to see what a well-constructed survey can do for all types of businesses. Even if you do not share the same passion as me, working in market research can be an amazing experience. With hundreds of methodologies to conduct and several different

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  • benefits-performance-measurement-tracking-market-research

    6 Benefits of Continuous Performance Measurement and Tracking with Market Research

    Using market research to better understand performance, employees, sales, and customer satisfaction is great first step in driving the success of your organization. But...there is something even better! Continuously measuring and tracking performance is the best way to understand progress and change. A market research company is often asked to measure awareness, perception, satisfaction, as well as other metrics. Measuring these metrics once helps organizations understand its placement in the m

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  • tips-focus-group-moderator-focus-group-market-research

    4 Tips for Focus Group Moderator Beginners | Focus Group Company

    I often say, the data from a market research study is only as strong as the questions asked. This sentiment can be equated to a focus group and the moderator of the group discussion. In other words, the success and insight gathered from qualitative research is dependent on who is interviewing or moderating the participants. Are you new to moderating focus groups or interested in becoming a focus group moderator?Everyone has to start somewhere! Drive Research, a market research company with a c

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  • What-Consumer-Expenditure-(CEX)-Survey-market-research

    What is a Consumer Expenditure (CEX) Survey? | CEX Company

    Tired of asking what a consumer expenditure survey (CEX) is? Drive Research, a CEX company, has the answer! In the following post, Drive Research will answer: What is a consumer expenditure survey (CEX)? What are the benefits of a consumer expenditure survey (CEX)? How is a consumer expenditure survey (CEX) used? What is an example of a consumer expenditure survey (CEX)? Drive Research, a CEX survey company, outlines the definition, benefits, and examples of conducting consumer expenditu

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  • focus-group-recruitment-hosting-facility-case-study

    Case Study: Focus Group Recruitment and Hosting Facility

    Our market research company in Syracuse, NY gets this question a lot, "Can Drive Research help recruit for a focus group?" We also get this question a lot, "Can I learn more about the Drive Research focus group facility?" Safe to say the answer to both questions are YES! Recently, a research company reached out to Drive Research to help recruit for a focus group project and use the our focus group facility. Learn more about this project and outcomes for this focus group study! Drive Resear

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