Emily Taylor

  • Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers

    Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers

    A content survey is a great asset for any marketer. Small and midsize businesses (SMB) may not have access to an in-house marketing team where team members are pumping out content every day. The power of inbound marketing is strong - but it takes time and resources to create powerfully lead-generating content. The data gathered from a content marketing survey can easily be recreated to help fuel decision making and create quality deliverables on a variety of promotional platforms. The inbound

    Read More

  • Should You Conduct Market Research During a Crisis?

    Should You Conduct Market Research During a Crisis?

    There is a lot of communication throughout business-to-business (B2B) and business-to-consumer (B2C) industries when a health crisis or pandemic occurs. During a crisis, the everyday status-quo or normalcy within an organization and its particular industry feels like it’s completely flipped from where it was weeks or even days prior. Currently, the world is facing a global pandemic, known as COVID-19. Right now a lot of organizations are in fear for the future, while others are facing the hard

    Read More

  • 3 Advantages of Conducting an IHUT | Market Research Company

    3 Advantages of Conducting an IHUT | Market Research Company

    An in-home usage test, or IHUT for short, is a popular methodology for consumer product research. In short, IHUT market research allows participants to use food, product, or service in the environment in which the product is intended to be used. For example, Windex may choose to conduct an IHUT research study where participants are given a bottle of Windex to use on their windows at home. Once they’ve done their given tasks, they share their feedback for what they liked (or didn’t like) about t

    Read More

  • Case Study:  How to Conduct an Online Survey for an Airport

    Case Study: How to Conduct an Online Survey for an Airport

    Airport and airline market research is one of our specialty areas at Drive Research. Typical projects include community surveys and intercept surveys. The goals and objectives of the study usually include providing data to guide the next steps with operations and business strategy. Another important part of airport market research is to understand what drives customers to choose one airport over another and what can be done to influence their decision-making process. These questions can be answ

    Read More

  • Case Study: Third-Party Survey Data Analysis Project

    Case Study: Third-Party Survey Data Analysis Project

    When fieldwork is closed on a survey, the fun is just beginning. It’s now time to analyze your survey data in a way that is useful and impactful on future business initiatives. What is the best way to analyze survey data? This is dependent on various factors such as how many and what type of questions were asked, how many responses were collected, what the survey data will be used for, etc. The good news is, you don’t have to do it alone. A third-party research firm, like Drive Research, can h

    Read More

  • Example Focus Group Questions | What Should Be Included in a Moderators Guide?

    Example Focus Group Questions | What Should Be Included in a Moderators Guide?

    Creating a focus group moderator’s guide can be tough - especially if you don’t know where to start. When creating focus group questions, the trick is to start simple and dive into bigger questions and ideas as the conversation flows. In this blog post, our focus group company will share insider tips on how to create focus group questions based on your goals for market research. To help get you started, we will also share a moderator’s guide for a focus group project we conducted at our facili

    Read More

  • What is an Employee Net Promoter Score (eNPS)?

    What is an Employee Net Promoter Score (eNPS)?

    Market researchers talk about net promoter scores (NPS) a lot, but what is eNPS? eNPS stands for employee net promoter score. The difference between NPS and eNPS is the survey audience. NPS typically measures results from customers or members, while eNPS measures results and company ratings from employees. Our employee survey company shares how to measure and use eNPS below! Our employee engagement research firm explains what eNPS is, how to measure it, and how to use the data to create a b

    Read More

  • How to Conduct a Patient Loyalty Survey | Medicare Patient Survey Results

    How to Conduct a Patient Loyalty Survey | Medicare Patient Survey Results

    Market research and healthcare seem to go hand-in-hand these days. Healthcare market research such as patient loyalty surveys provides healthcare practices with a better understanding of similarities and differences among their patients. Healthcare practices often want to better understand the patient experience and levels of satisfaction. The results from these studies are often broken down by several different factors such as: Level of insurance  Insurance carrier Primary care physician O

    Read More

  • 3 Market Research Options for Wineries and Vineyards

    3 Market Research Options for Wineries and Vineyards

    With an abundance of market research methodologies for wineries and vineyards to choose from, it can be overwhelming. What makes the most sense for your establishment? What research study is most closely aligned for the objectives and goals you’ve set forth for your winery? Our winery and vineyard market research company can help! We chose our top three research studies that would be beneficial to those in the winery industry. Watch this 60-second video below. For more information regarding th

    Read More

  • What is Net Brand Advocacy (NBA) in Market Research?

    What is Net Brand Advocacy (NBA) in Market Research?

    Is NPS or Net Promoter Score the “best” metric? Market research pros often use NPS as a starting point to help understand customer satisfaction and behaviors. However, it’s important to understand other factors affecting customers that NPS does not take into account. It’s also important to understand metrics like this will always be evolving. This is where net brand advocacy (NBA) comes into play. First, what is NPS? Net Promoter Score (NPS) is a popular metric used by organizations to shed l

    Read More

  • 3 Ways to Use Market Research to Beat Your Competition

    3 Ways to Use Market Research to Beat Your Competition

    Competitors. Everyone has them - and whether you’d like to believe it or not, they are ready to steal your prospects and customers. How can you beat them to the punch? With the help of market research. Market research provides organizations with an in-depth analysis of the many business and marketing strategies executed by the competition. It is the most effective way to learn how your company compares to competitors on several factors such as customer service, quality of product/service, prici

    Read More

  • How to Measure Employee Experience (EX)

    Want to learn how to measure employee experience at your organization? The process starts by understanding why measuring employee experience is important. From here, organizations measure what defines each employees’ experience and better understand levels of satisfaction throughout the organization. After the data has been gathered, the crucial second step in employee experience research is to find ways to enhance employee feedback and measure the return on investment (ROI). Our employee exp

    Read More