Emily Taylor

  • Using Customer Data to Inform Business Decisions Post-Coronavirus

    It seems we hear statements like these get thrown around all day, every day... “New normal...” “We’re all in this together...” “We’re standing by…” “We’re here to help…” “During these uncertain times…” It had me thinking. Are consumers tired of receiving these same types of messages? There has to be a better way to proactively and actually help customers rather than just saying “we’re here if you need us.” What is it that customers really want during a time of crisis? Typically, cust

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  • How Will COVID-19 Impact New York Travel and Tourism in 2020?

    How Will COVID-19 Impact New York Travel and Tourism in 2020?

    As with many industries, COVID-19 has and will inevitably impact the travel and tourism sector in New York. To effectively measure and moderate changes in Upstate New York travel, our market research company partnered with ABC Creative in a custom PR survey. Drive Research conducted an online survey with 1,000 New York State residents (excluding NYC and counties past Westchester) to collect feedback on future travel and tourism habits as a result of the Coronavirus pandemic. Market research is

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  • Bank and Credit Union Marketing in 2020: Tips, Ideas, & Techniques to Use Right Now

    Bank and Credit Union Marketing in 2020: Tips, Ideas, & Techniques to Use Right Now

    Attention banks and credit unions! Changes in what members and customers want and need from their financial institutions are coming. That’s why our bank and credit union research company has compiled a list of marketing ideas financial institutions can and should use for 2020. The Impact of COVID-19 on the Financial Industry Before COVID-19, interest in fully optimized and easy to use mobile and online banking was already increasing. Now, with the demand for limited person-to-person contact

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  • How Does Text Analysis Work in Market Research?

    How Does Text Analysis Work in Market Research?

    One of the most time-intensive tasks in research is analyzing large amounts of open-ended data typed by research participants. If you’ve never done it, trust me on this one. Text analytics helps users better understand the results of open-ended text typed by survey participants, customers, or general consumers. Examples could include survey questions that have a text box for participants to type their answers, social media posts, and online reviews or ratings. The way researchers have tradit

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  • Website Surveys: How to Collect Feedback from Site Visitors

    Website Surveys: How to Collect Feedback from Site Visitors

    Website intercept surveys are a great way to collect real-time feedback and evaluate your site visitors’ online experience. There are multiple stages of a customer or prospect’s digital journey that can be measured with website surveys. A visitor browses one or two pages but ultimately leaves your website. What product/service was your site visitor looking for that they could not find on your website? A visitor put items in their cart but then abandons the page. What was the barrier to making t

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  • Food Product Development: The Best Way to Test Market a New Food Product

    Food Product Development: The Best Way to Test Market a New Food Product

    There are a lot of logistics that go into in-person research like focus groups, intercept surveys, and interviews. Oftentimes, consumer packaged goods (CPG) organizations forget about ways food product research can be conducted remotely. In fact, our market research company can argue that remote or in-home research can provide CPG companies with more realistic, and insightful data from their test markers. Of course, every project and company is different. There are pros and cons of doing resea

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  • Future of Banking Technology: Is Your Bank or Credit Union Prepared?

    Future of Banking Technology: Is Your Bank or Credit Union Prepared?

    When assessing banks and credit unions, the first priority for many consumers is online and mobile banking capabilities. Especially with the rise of digital banking as a result of COVID-19, it is hard to determine whether these trends will continue after quarantine restrictions have been lifted. In order to fully prepare for the future of banking technology, it is important to speak directly with your customers and members as well as general consumers living in your designated market area (DMA)

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  • How to Conduct Qualitative Research Online | Changing From In-Person to Remote Methodologies

    How to Conduct Online Qualitative Research | Changing From In-Person to Remote Methodologies

    Recently, I attended a webinar titled, “Migrating Qualitative Projects Online”. The presenters shed light on how COVID-19 is impacting the market research industry. The conversation got me thinking about how in-person qualitative research isn't going away forever, but when a global pandemic like COVID-19 happens it makes sense to conduct qualitative research online. There may be some hesitation when changing a research project from in-person to an online approach. Ultimately, it’s important to

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  • Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers

    Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers

    A content survey is a great asset for any marketer. Small and midsize businesses (SMB) may not have access to an in-house marketing team where team members are pumping out content every day. The power of inbound marketing is strong - but it takes time and resources to create powerfully lead-generating content. The data gathered from a content marketing survey can easily be recreated to help fuel decision making and create quality deliverables on a variety of promotional platforms. The inbound

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  • Should You Conduct Market Research During a Crisis?

    Should You Conduct Market Research During a Crisis?

    There is a lot of communication throughout business-to-business (B2B) and business-to-consumer (B2C) industries when a health crisis or pandemic occurs. During a crisis, the everyday status-quo or normalcy within an organization and its particular industry feels like it’s completely flipped from where it was weeks or even days prior. Currently, the world is facing a global pandemic, known as COVID-19. Right now a lot of organizations are in fear for the future, while others are facing the hard

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  • 3 Advantages of Conducting an IHUT | Market Research Company

    3 Advantages of Conducting an IHUT | Market Research Company

    An in-home usage test, or IHUT for short, is a popular methodology for consumer product research. In short, IHUT market research allows participants to use food, product, or service in the environment in which the product is intended to be used. For example, Windex may choose to conduct an IHUT research study where participants are given a bottle of Windex to use on their windows at home. Once they’ve done their given tasks, they share their feedback for what they liked (or didn’t like) about t

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  • Case Study:  How to Conduct an Online Survey for an Airport

    Case Study: How to Conduct an Online Survey for an Airport

    Airport and airline market research is one of our specialty areas at Drive Research. Typical projects include community surveys and intercept surveys. The goals and objectives of the study usually include providing data to guide the next steps with operations and business strategy. Another important part of airport market research is to understand what drives customers to choose one airport over another and what can be done to influence their decision-making process. These questions can be answ

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