Emily Carroll

  • Using Market Research to Save Your Business Money AND Still Increase Profits

    Using Market Research to Save Your Business Money AND Still Increase Profits

    A question Drive Research hears a lot is, how can market research help my business save money – whether it be on marketing, operations, or strategy expenses. I sat down with our President and Founder, George Kuhn and Research Director, Chris Coville to answer this question and more. Prefer to read? Navigate to each question by clicking the titles below: The best market research study to conduct to find ways to save my business money> The recommendation for quantitative vs. qualitative The m

    Read More

  • Customer Retention Surveys: Definition, Benefits, Process and Sample Questions

    Customer Retention Surveys: Definition, Benefits, Process and Sample Questions

    Whether you are the biggest brand in the world, a small local firm, or somewhere in between – we all want to welcome new customers and keep them coming back for years to come. However, there is one thing to keep in mind. It’s more important to keep a customer than it is to acquire a new one. Why? Keeping the same base of customers will result in a greater return-on-investment (ROI) – not to mention, it’s cheaper. Customer retention surveys are a cost-effective and strategic way for businesses

    Read More

  • How to Recruit Consumers for Shop-Alongs? | Grocery Market Research Company

    How to Recruit Consumers for Shop-Alongs? | Grocery Market Research Company

    There are a variety of market research options for grocery stores. Grocery research studies may include shop-alongs, mobile ethnography, intercept surveys, and mystery shopping. Each of these methodologies offers valuable and data-driven insights for the retail industry. In fact, our grocery market research company could make a case for why one of these options is better than the next. In order to select the best market research study for your supermarket, it is important to take a close look

    Read More

  • How to Succeed in Fast-Moving Consumer Goods (FMCG) Through Data and Analytics

    How to Succeed in Fast-Moving Consumer Goods (FMCG) Through Data and Analytics

    Trends of grocery shopping in the United States continue to evolve each year. As a fast-moving consumer goods (FMCG) company, it is important to stay up to date on shopper’s habits, preferences, perceptions, and more. An easy way to collect unique, market data as it relates to your industry and brand is conducting regular market research. Consumer goods market research will help you stay competitive and identify trends before they come to fruition. Recently, our consumer behavior research comp

    Read More

  • Quantitative Data Collection Methods – And How to Find Respondents

    Quantitative Data Collection Methods – And How to Find Respondents

    Market research comes in all shapes and sizes. Where a certain quantitative data collection method might work for one organization, may not prove to be as valuable for another. It is always important to evaluate your objectives and goals before diving into a quantitative market research study. To help narrow your options, our full-service market research company has compiled our 4 favorite approaches to collecting quantitative data. There are a variety of ways to conduct market research and

    Read More

  • 4 Benefits of Using Facebook for Market Research During Coronavirus

    4 Benefits of Using Facebook for Market Research During Coronavirus

    Due to rising economic concerns caused by the COVID-19 pandemic, many businesses have pulled back or completely stopped their advertising spend. On the contrary, social media users have never been higher. Facebook recently shared its own data, noting that time across all apps (Facebook Messenger, Instagram, WhatsApp) had grown 70% since the crisis came to fruition. Right now, there is a major opportunity to leverage Facebook Ads for market research. With little competition, ads can be shown to

    Read More

  • Market Research to Build Your Inbound Marketing Strategy

    Market Research to Build Your Inbound Marketing Strategy

    A strategic inbound content strategy is a powerful tool in any marketer’s arsenal. If executed correctly, you will never have to make another sales call again. The key to a lasting inbound marketing strategy is knowing exactly who your customer is. What are their wants, needs, goals? How can your product, service, or brand be that solution for them? With these answers, you can create thought-provoking content so that when customers are ready to buy, you are first on their list (or…search query

    Read More

  • What is the Most Cost-Effective Market Research Methodology?

    What is the Most Cost-Effective Market Research Methodology?

    With market research, you are never short of options. There are hundreds of qualitative and quantitative methodologies, each with their own advantages and disadvantages. A top factor of choice when deciding which market research study to conduct is cost. While it is important to find a methodology most closely aligned with your project goals and objectives, our market research company understands budget plays a large role in our client’s final decision. So this begs the question – what is the

    Read More

  • How to Measure Shifts in Consumer Behavior Due to COVID-

    How to Measure Shifts in Consumer Behavior Due to COVID-19

    Undoubtfully, the COVID-19 outbreak has caused global economic concerns and it is nearly impossible to predict when consumer behaviors will return to normalcy. In fact, it seems, for the time being, our current state will be the “new norm.” When dramatic shifts happen in the market, it is important to seek feedback and data directly from your target market. It is better to hear straight from the source, rather than rely on national, global, or even industry data. Through consumer research, you

    Read More

  • How to Improve User Experience (UX) Design with an Online Survey

    How to Improve User Experience (UX) Design with an Online Survey

    User experience (UX) design is a common process used by developers to create or improve upon products in order to provide positive experiences to users. There are many elements or thought processes that go into the design of a website, app, program, etc. Market research for new product development in the technology sector often focuses on UX design. This involves testing branding, usability, function, and more. Our user experience research company recommends online surveys to gather relevant

    Read More

  • Conducting Market Research? How to Choose the Best Methodology

    Conducting Market Research? How to Choose the Best Methodology

    Thanks to the Internet and its widespread use across the entire globe, conducting market research has certainly evolved from traditional methodologies. With the simple click of a button, you can send out thousands of surveys instantly to recipients all over the world. It is important to note, however, that online methodologies aren’t the only way to conduct secondary research. There are other useful ways to collect data. Our market research company always recommends taking a close look at your

    Read More

  • Restaurant Feasibility Study: Explaining the Definition, Benefits, and Process

    Restaurant Feasibility Study: Explaining the Definition, Benefits, and Process

    New restaurants and new restaurant locations are popping up every day. For this reason, the restaurant industry may be the most competitive. It requires more than good food and marketing to make a new eatery successful. Our restaurant market research company often recommends encourages new establishments or those opening a new location to conduct a feasibility study. The insight and data gathered from restaurant feasibility studies will predict how likely the eatery is to be successful based o

    Read More