Emily Carroll

  • What is the Most Cost-Effective Market Research Methodology?

    What is the Most Cost-Effective Market Research Methodology?

    With market research, you are never short of options. There are hundreds of qualitative and quantitative methodologies, each with their own advantages and disadvantages. A top factor of choice when deciding which market research study to conduct is cost. While it is important to find a methodology most closely aligned with your project goals and objectives, our market research company understands budget plays a large role in our client’s final decision. So this begs the question – what is the

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  • How to Measure Shifts in Consumer Behavior Due to COVID-

    How to Measure Shifts in Consumer Behavior Due to COVID-19

    Undoubtfully, the COVID-19 outbreak has caused global economic concerns and it is nearly impossible to predict when consumer behaviors will return to normalcy. In fact, it seems, for the time being, our current state will be the “new norm.” When dramatic shifts happen in the market, it is important to seek feedback and data directly from your target market. It is better to hear straight from the source, rather than rely on national, global, or even industry data. Through consumer research, you

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  • How to Improve User Experience (UX) Design with an Online Survey

    How to Improve User Experience (UX) Design with an Online Survey

    User experience (UX) design is a common process used by developers to create or improve upon products in order to provide positive experiences to users. There are many elements or thought processes that go into the design of a website, app, program, etc. Market research for new product development in the technology sector often focuses on UX design. This involves testing branding, usability, function, and more. Our user experience research company recommends online surveys to gather relevant

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  • Conducting Market Research? How to Choose the Best Methodology

    Conducting Market Research? How to Choose the Best Methodology

    Thanks to the Internet and its widespread use across the entire globe, conducting market research has certainly evolved from traditional methodologies. With the simple click of a button, you can send out thousands of surveys instantly to recipients all over the world. It is important to note, however, that online methodologies aren’t the only way to conduct secondary research. There are other useful ways to collect data. Our market research company always recommends taking a close look at your

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  • Restaurant Feasibility Study: Explaining the Definition, Benefits, and Process

    Restaurant Feasibility Study: Explaining the Definition, Benefits, and Process

    New restaurants and new restaurant locations are popping up every day. For this reason, the restaurant industry may be the most competitive. It requires more than good food and marketing to make a new eatery successful. Our restaurant market research company often recommends encourages new establishments or those opening a new location to conduct a feasibility study. The insight and data gathered from restaurant feasibility studies will predict how likely the eatery is to be successful based o

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  • How Market Research Will Change Your Digital Marketing Strategy for Good

    How Digital Marketing Research Will Change Your Advertising Strategy for Good

    It’s just a blog. It’s just a Facebook post. It’s just a link click. While most professionals understand digital marketing is necessary in this era, it can be difficult to truly show the impact it has on bringing in new business. Digital marketing is shaping the future of all advertising efforts and can catapult your business ahead of the competition. However, it is not always as simple as spending money on Facebook or Google Ads to see a strong return on investment. The best digital marketing

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  • How to Improve User Experience (UX) For Your Website | UX Research Company

    How to Improve User Experience (UX) For Your Website | UX Research Company

    Providing the ultimate user experience (UX) is crucial in 2020. Consumers intuitively rely on websites and apps to guide their purchasing decisions. If your digital platform is not easy to navigate and cannot deliver quick results, many site users will bounce off your website and go to a competitor. In order to improve or measure user experience for your website, app, or digital platforms, it is important to rely on direct feedback from your site visitors. This is often done by conducting UX r

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  • Healthcare Mystery Shopping: Improving Patient Experience (PX)

    Healthcare Mystery Shopping: Improving Patient Experience (PX)

    As a healthcare facility, you open your doors to many new faces. Whether you are currently working for a hospital, surgical center, doctor’s office, or urgent care clinic, providing a safe and healthy patient experience (PX) is likely your top priority. Market research for medical organizations helps keep the pulse on all types of healthcare facilities. It provides high-quality data and actionable feedback to empower strategic decision making. In a highly competitive space, healthcare market re

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  • How to Choose an Employee Survey Vendor: 4 Things to Look For

    How to Choose an Employee Survey Vendor: 4 Things to Look For

    Strong employee engagement is key to creating a workplace culture that facilitates high productivity and quality services or products. However, because employee engagement or satisfaction is often difficult to measure, this makes employee surveys particularly of value, but only when administered correctly. It is crucial to look for key characteristics when choosing an employee survey vendor. You'll want a vendor that helps with survey development, administration, analyzation, recommendations, a

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  • Why Focus Groups Are Important for New Product Development

    Why Focus Groups Are Important for New Product Development

    Producing a new product is a time-consuming process that requires research and development (R&D) on a deep level. While the initial idea for the product can come internally from asking the right questions, it is not enough. You have to go beyond the ideas of your team and collect insight from the people who matter most: your target market. Market research for new product development can act as a gut check for what you may think is an ingenious product or service. Research can showcase how succ

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  • District Level Decision-Maker Focus Groups | Using Research to Support New Curriculum

    District Level Decision-Maker Focus Groups | Using Research to Support New Curriculum

    Curriculum revision is difficult, yet necessary. Especially with the rise of EdTech products district and higher education decision-makers are constantly challenged in achieving successful curriculum reforms. In order to truly understand the processes and principles of the changing paradigms in the education sector, distributors of EdTech programs or products must speak with school decision-makers. This audience is responsible for influence purchasing decisions or changes in curriculum material

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  • Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.

    Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.

    “How can my organization find new leads or customers to increase sales?” This may be one of the most common questions across all different types of organizations. In fact, when turning to Google with this question, I am presented with 280,000,000 different articles for “tips” and “the best ways” to generate qualified sales leads. I’ll save you the time of skimming these articles and share the most common answers. Use social media Get referrals from current customers Attend a networking even

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