Content Marketing Research

  • Blog: 7 Reasons to Conduct PR Market Research

    7 Reasons to Conduct PR Market Research

    In the marketing world, market research and public relations are commonly referred to as distant cousins. Traditionally, public relations professionals will turn to market research to drive the strategy for PR or marketing campaigns. However, there is an entirely other relationship between market research and public relations to be explored. PR surveys are a powerful public relations tool that a number of major brands have utilized for years to make headlines from top news outlets across the w

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  • 3 Ways to Use Research to Improve Your Marketing Creative

    3 Ways to Use Research to Improve Your Marketing Creative

    If you subscribe to the belief that a marketer’s ability to evoke a positive response from a consumer happens more readily, efficiently, or consistently when a legitimate consumer need has been identified, it’s self-evident the marketer must first know – and, if need be, ascertain – what that need is. This, in a nutshell, is the power of research: Consciously accumulated, accurately interpreted, and adeptly used by content generators – research can have a profoundly positive impact on marketing

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  • Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers

    Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers

    A content survey is a great asset for any marketer. Small and midsize businesses (SMB) may not have access to an in-house marketing team where team members are pumping out content every day. The power of inbound marketing is strong - but it takes time and resources to create powerfully lead-generating content. The data gathered from a content marketing survey can easily be recreated to help fuel decision making and create quality deliverables on a variety of promotional platforms. The inbound

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  • Market Research to Build Your Inbound Marketing Strategy

    Market Research to Build Your Inbound Marketing Strategy

    A strategic inbound content strategy is a powerful tool in any marketer’s arsenal. If executed correctly, you will never have to make another sales call again. The key to a lasting inbound marketing strategy is knowing exactly who your customer is. What are their wants, needs, goals? How can your product, service, or brand be that solution for them? With these answers, you can create thought-provoking content so that when customers are ready to buy, you are first on their list (or…search query

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  • How Market Research Will Change Your Digital Marketing Strategy for Good

    How Digital Marketing Research Will Change Your Advertising Strategy for Good

    It’s just a blog. It’s just a Facebook post. It’s just a link click. While most professionals understand digital marketing is necessary in this era, it can be difficult to truly show the impact it has on bringing in new business. Digital marketing is shaping the future of all advertising efforts and can catapult your business ahead of the competition. However, it is not always as simple as spending money on Facebook or Google Ads to see a strong return on investment. The best digital marketing

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  • Defeating Writers Block: How One Survey Can Deliver Fresh and Lead Generating Content

    Defeating Writers Block: How One Survey Can Deliver Fresh and Lead Generating Content

    A common struggle for marketers is thinking of new and creative ways to promote their brand, product, or services with content. Content marketers are tasked with writing appealing sales material, SEO focused website content, thought leadership blog posts, actionable emails – the list goes on and on. The challenge with creating so much valuable content is eventually marketers run out of things to say, or how to position their material in a way that has not been done before. Enter every content m

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  • Video: Using a third party for original research

    How a Third-Party Can Improve Your Content Strategy in 2020 with Original Research

    As we draw closer to the new decade, what goals can we set forth to improve our businesses and reach new territory? I’m guessing because you stumbled across this post, creating an effective content strategy is part of your 2020 objectives. You are not alone. As an industry, content marketing is pushing toward a worth of over $400 billion from both the investment and confidence organizations have put into content. With this growing market your business cannot afford to be left behind. Have you

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  • 3 Data-Driven Tips for Choosing Blog Topics

    3 Data-Driven Tips for Choosing Blog Topics

    Content marketing is important. I know, I know this is not the first time you have heard this. You are likely part of the 91% of B2B marketers using content marketing to reach customers or the 86% of B2C marketers who think content marketing is a key strategy. If you are not developing regular content such as blog posts, whitepapers, and reports – what are you waiting for? What is stopping you from getting started? What is stopping you from remaining consistent? “I don’t know what to write abo

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  • content-marketing-research-action-06052019

    4 Examples of Content Marketing Research in Action | Market Research Video

    Content is king. We know this and we live this at Drive Research (no, really...we publish new blog posts everyday). While the makeup of content marketing comes in various forms such as blog posts, whitepapers, reports, and so on there is one approach not many companies take. Content marketing research takes your content and marketing strategy to the next level. According to a study by Buzzsumo and Mantis Research, 9 out of 10 companies who do original research found it to be successful. 56% of

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  • case-study-content-marketing-financial-05232019

    Case Study: Content Marketing Research for Financial Industry

    Now more than ever, it is important for any organization to have a content market strategy surrounding the creation of consistent, valuable content for target audiences. Over time, content marketing has transformed the way brands are doing business. While the importance and effectiveness of content marketing are clear, there are several challenges associated with content creation. This could be a lack of resources, unrealistic expectations, or maintaining consistent publishing schedules. In 20

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  • market-research-digital-marketing-01232019

    How Market Research Can Help Your Digital Marketing Strategy

    Market research goes hand-in-hand with digital marketing. Some of the best digital marketing and marketing strategy is based on sound market research. Conducting market research as a first step prior to a new campaign or prior to a new year of marketing strategies, pays huge dividends. There are reasons why many organizations plan and budget for market research prior to launching a new digital marketing strategy. Refining a campaign after it has started means you are already willing to accept w

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  • research-driven-content-marketing-01182019

    Examples of Research-Driven Content Marketing and Strategy

    Last week, I presented "Using Market Research to Drive Content Marketing" at a lunch and learn for a local advertising agency here in Syracuse. The topic of the presentation was to help the staff understand creative ways and new strategic ways to think about how market research can be used to fuel content marketing and content strategies for clients. Traditional market research is often viewed as stodgy, internal, and confidential. The results are often used to drive internal decisions, measur

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