Content Marketing Research
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PR Market Research: Why & How to Conduct It
Posted at: 10/19/2023 12:30 PM
Any public relations professional knows that gaining media coverage requires more than just effective messaging. It calls for exclusive content that is relevant and tells a story that has never been told before. That's where PR market research steps into the limelight. In this blog post, we'll unravel the essence of public relations market research - what they are, why they are valuable in today's media landscape, and how to craft and conduct them effectively. From earning media coverage to
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AI in Content Marketing: Should You Add It To Your 2023 Strategy?
Posted at: 2/19/2023 1:30 PM
Many businesses and organizations are embracing AI in content marketing for its cost efficiency, scalability, and ease of production. There’s just one problem… Google is taking a hard stance against it, confirming AI-generated content is spam. Additionally, there are other serious drawbacks and issues organizations should understand before adding it to their content strategy in 2023. In this blog, I’ll dive more into the pros and cons of AI in content marketing, Google’s opinion on the mat
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Website Analytics: Guide to Measuring and Improving (+ Free Checklist)
Posted at: 9/22/2022 12:30 PM
Imagine this. You launch a landing page and see that it’s generating hundreds of page views, but people are leaving the page after a few seconds. Why is that? In the same scenario, you have published a series of blog posts that are generating contact form fills but you can’t tell which post is driving the most conversions. Or, which post is providing very little traffic, and why that is? To truly understand your website users and how well it performs, you need data. And that’s why reviewing
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Want to Increase the ROI of Your Research? Publish it as Content.
Posted at: 7/1/2022 12:30 PM
Your company just published a major report. It took hours of preparation, research, analysis, writing, editing, and formatting. On the day it’s released, a few major media sources report on it—big win! And then…crickets. Your work deserves a longer life, and while major media coverage is important and exciting, what about all of the people that didn’t read that particular publication on that particular day? Big reports contain a lot of valuable first-party data, and while most people aren’t
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How to Use Surveys for Lead Generation Content
Posted at: 3/22/2022 12:30 PM
Lead generation is a process that nearly every company uses to attract prospects with the end goal of converting them into a customer. It ranges from cold sales calls, networking at events, and our personal favorite: content marketing. More and more marketers are seeing the value of lead generation content, with 82% of marketers reporting actively using content marketing in 2021. That percentage is up 70% from 2020. It is likely due to the fact that 47% of buyers view three to five pieces o
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How Market Research Can Boost Your Content Strategy in 2022
Posted at: 2/17/2022 1:30 PM
As we enter a new year, what goals can we set forth to improve our businesses and reach new territory? I’m guessing because you stumbled across this post, creating a way to boost your content strategy is part of your 2022 objectives. You are not alone. As an industry, content marketing is pushing toward a worth of over $400 billion from both the investment and confidence organizations have put into content creation. With this growing market, your business cannot afford to be left behind. H
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Defeating Writers Block: How One Survey Can Deliver Endless Content
Posted at: 2/15/2022 1:30 PM
A common struggle for marketers is thinking of new and creative ways to promote their brand, product, or services with content. Content marketers are tasked with writing appealing sales material, SEO-focused website content, thought leadership blog posts, actionable emails – the list goes on and on. The challenge with creating so much valuable content is eventually, marketers run out of things to say, or how to position their material in a way that has not been done before. Enter every cont
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Market Research to Build Your Inbound Marketing Strategy
Posted at: 12/22/2021 8:48 PM
A strategic inbound marketing strategy is a powerful tool in any marketer’s arsenal. If executed correctly, you will never have to make another sales call again. This type of marketing tactic is not only user friendly, but cost-efficient too. For example, studies found that inbound marketing leads cost a whopping 61% less than outbound leads. The key to effective content marketing is knowing exactly who your customer is. What are their wants, needs, goals? How can your product, service, or b
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What is Original Research in Content Marketing?
Posted at: 11/29/2021 1:30 PM
Content marketing is a buzzword circulating the industry for years now. This is likely because “content” is a broad term that identifies a number of different types of deliverables within the marketing sector. Blogs, whitepapers, e-books, infographics, and many other resource-type materials all makeup what it means to create content with the purpose of creating a data-driven marketing strategy. Above all else, there is one type of powerhouse, knowledge-based resource for content that is extre
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How to Use Online Surveys for Better Content Marketing | Market Research Company
Posted at: 8/12/2021 12:30 PM
Understanding content marketing in this new era will be critical for businesses everywhere. What type of content is most appealing to my target audience? What distribution channels are best to reach my target audience? These are the questions that are asked in marketing meetings every day -- and for good reason. Fortunately, there is a proven process to answer these quandaries. Online surveys are the greatest, yet underutilized tool in most marketer's tool belts. Conducting content market
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Understanding the ROI of Market Research for Advertising
Posted at: 1/27/2021 2:19 PM
One of the most common questions about market research is about the value and return on investment (ROI) for advertising. Many brands and companies want to know... What am I going to get? What value does market research bring to my advertising and marketing strategies? Is market research for advertising worth the cost? Is it worth the investment? Do I need market research for a successful marketing campaign? These are all asked (or at least thought about) by prospective users or buyers of m
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3 Ways to Use Research to Improve Your Marketing Creative
Posted at: 7/23/2020 12:30 PM
If you subscribe to the belief that a marketer’s ability to evoke a positive response from a consumer happens more readily, efficiently, or consistently when a legitimate consumer need has been identified, it’s self-evident the marketer must first know – and, if need be, ascertain – what that need is. This, in a nutshell, is the power of research: Consciously accumulated, accurately interpreted, and adeptly used by content generators – research can have a profoundly positive impact on marketing