Content Marketing Research
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Want to Increase the ROI of Your Research? Publish it as Content.
Posted at: 7/1/2022 12:30 PM
Your company just published a major report. It took hours of preparation, research, analysis, writing, editing, and formatting. On the day it’s released, a few major media sources report on it—big win! And then…crickets. Your work deserves a longer life, and while major media coverage is important and exciting, what about all of the people that didn’t read that particular publication on that particular day? Big reports contain a lot of valuable first-party data, and while most people aren’t
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How to Use Surveys for Lead Generation Content
Posted at: 3/22/2022 12:30 PM
Lead generation is a process that nearly every company uses to attract prospects with the end goal of converting them into a customer. It ranges from cold sales calls, networking at events, and our personal favorite: content marketing. More and more marketers are seeing the value of lead generation content, with 82% of marketers reporting actively using content marketing in 2021. That percentage is up 70% from 2020. It is likely due to the fact that 47% of buyers view three to five pieces o
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How Market Research Can Boost Your Content Strategy in 2022
Posted at: 2/17/2022 1:30 PM
As we enter a new year, what goals can we set forth to improve our businesses and reach new territory? I’m guessing because you stumbled across this post, creating a way to boost your content strategy is part of your 2022 objectives. You are not alone. As an industry, content marketing is pushing toward a worth of over $400 billion from both the investment and confidence organizations have put into content creation. With this growing market, your business cannot afford to be left behind. H
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Defeating Writers Block: How One Survey Can Deliver Endless Content
Posted at: 2/15/2022 1:30 PM
A common struggle for marketers is thinking of new and creative ways to promote their brand, product, or services with content. Content marketers are tasked with writing appealing sales material, SEO-focused website content, thought leadership blog posts, actionable emails – the list goes on and on. The challenge with creating so much valuable content is eventually, marketers run out of things to say, or how to position their material in a way that has not been done before. Enter every cont
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Market Research to Build Your Inbound Marketing Strategy
Posted at: 12/22/2021 8:48 PM
A strategic inbound marketing strategy is a powerful tool in any marketer’s arsenal. If executed correctly, you will never have to make another sales call again. This type of marketing tactic is not only user friendly, but cost-efficient too. For example, studies found that inbound marketing leads cost a whopping 61% less than outbound leads. The key to effective content marketing is knowing exactly who your customer is. What are their wants, needs, goals? How can your product, service, or b
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What is Original Research in Content Marketing?
Posted at: 11/29/2021 1:30 PM
Content marketing is a buzzword circulating the industry for years now. This is likely because “content” is a broad term that identifies a number of different types of deliverables within the marketing sector. Blogs, whitepapers, e-books, infographics, and many other resource-type materials all makeup what it means to create content with the purpose of creating a data-driven marketing strategy. Above all else, there is one type of powerhouse, knowledge-based resource for content that is extre
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How to Use Online Surveys for Better Content Marketing | Market Research Company
Posted at: 8/12/2021 12:30 PM
Understanding content marketing in this new era will be critical for businesses everywhere. What type of content is most appealing to my target audience? What distribution channels are best to reach my target audience? These are the questions that are asked in marketing meetings every day -- and for good reason. Fortunately, there is a proven process to answer these quandaries. Online surveys are the greatest, yet underutilized tool in most marketer's tool belts. Conducting content marke
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Understanding the ROI of Market Research for Advertising
Posted at: 1/27/2021 2:19 PM
One of the most common questions about market research is about the value and return on investment (ROI) for advertising. Many brands and companies want to know... What am I going to get? What value does market research bring to my advertising and marketing strategies? Is market research for advertising worth the cost? Is it worth the investment? Do I need market research for a successful marketing campaign? These are all asked (or at least thought about) by prospective users or buyers
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7 Reasons to Conduct PR Market Research
Posted at: 7/31/2020 12:30 PM
In the marketing world, market research and public relations are commonly referred to as distant cousins. Traditionally, public relations professionals will turn to market research to drive the strategy for PR or marketing campaigns. However, there is an entirely other relationship between market research and public relations to be explored. PR surveys are a powerful public relations tool that a number of major brands have utilized for years to make headlines from top news outlets across the w
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3 Ways to Use Research to Improve Your Marketing Creative
Posted at: 7/23/2020 12:30 PM
If you subscribe to the belief that a marketer’s ability to evoke a positive response from a consumer happens more readily, efficiently, or consistently when a legitimate consumer need has been identified, it’s self-evident the marketer must first know – and, if need be, ascertain – what that need is. This, in a nutshell, is the power of research: Consciously accumulated, accurately interpreted, and adeptly used by content generators – research can have a profoundly positive impact on marketing
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Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers
Posted at: 4/4/2020 12:30 PM
A content survey is a great asset for any marketer. Small and midsize businesses (SMB) may not have access to an in-house marketing team where team members are pumping out content every day. The power of inbound marketing is strong - but it takes time and resources to create powerfully lead-generating content. The data gathered from a content marketing survey can easily be recreated to help fuel decision making and create quality deliverables on a variety of promotional platforms. The inbound
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How Digital Marketing Research Will Change Your Advertising Strategy for Good
Posted at: 3/12/2020 12:30 PM
It’s just a blog. It’s just a Facebook post. It’s just a link click. While most professionals understand digital marketing is necessary in this era, it can be difficult to truly show the impact it has on bringing in new business. Digital marketing is shaping the future of all advertising efforts and can catapult your business ahead of the competition. However, it is not always as simple as spending money on Facebook or Google Ads to see a strong return on investment. The best digital marketing