Working with Our Albany Content Marketing Research Company
What is content marketing research?
Content marketing research is a service used by both B2B and B2C organizations to build an effective content strategy with online surveys. The main objective of content marketing research (also known as research-based content, research-driven content, or original research) is to recreate the survey results in a fresh, creative, and thought-provoking way to attract eyeballs for leads and clients.
What are the benefits of content marketing research?
While most data and reports from a market research study remain with the client for in-house purposes, content marketing research centers around publishing content with the feedback found through online surveys. With the opportunity to create several different content pieces, original research offers a high ROI for many businesses. This type of service guides lead-generation with the creation of influential downloadable content pieces such as whitepapers and e-books. Content marketing research also helps with updating web copy and sales collateral, most attractive to leads and prospects.
How can content marketing research be used?
The opportunities for fresh, appealing content are endless with research-based content as this is a core value of the service. With content marketing research near Albany, your organization can create valuable resources such as:
- Social media shareables
- Compare cards
What is the process for content marketing research?
A content marketing research firm near Albany, like Drive Research, will design, program, and field a survey to your ideal respondents. The data collected through an online survey will be used to write a customizable, detailed report by the original research company. From here, your team is able to reuse the content of the market research report to grow brand awareness and generate new business.
How does our content marketing research company find respondents?
Drive Research, a content marketing research company near Albany has worked with many B2B and B2C companies in the area to find a variety of target respondents. We are able to reach any mass or niche audience through social media and our in-house research panel.
Can the report and deliverables be customized?
Of course. Although the objective of original research is to reuse the findings of a survey for many different content deliverables, Drive Research does not use this same approach for our reports. Each research report created by our content marketing research company near Albany is customized and specific for our client’s goals and needs.
How much does content marketing research cost?
It varies. While research-based content delivers a high ROI for many organizations, it is hard to provide one set cost without insight into the project’s specifications and objectives. Our original research company near Albany will work with your organization to determine major factors of a content marketing research project such as the number of questions asked in a survey, the required number of targeted respondents, and an offered incentive. These factors and several others impact the price of a content marketing research study.
Interested in learning how original research can help? Contact our content marketing research company near Albany for an estimate or proposal for your next project.