Drive Research manages all types of consumer research from qualitative to quantitative, broad markets and specific markets, and more.
Our market research company has over 80 combined years of experience designing, fielding, and analyzing custom market research projects to deliver the best and most reliable consumer research data possible.
Brands Trust Us for Consumer Research Services
Why Our Consumer Research Data Stands Out
Drive Research has a combined 80+ years of experience across our team of experts that have done many consumer research studies and projects. When it comes to getting reliable, critical, and sought-after consumer research data that can be used to make decisions, we always deliver. Here’s how we stand out.
Research Done With Your Goals In Mind
Collecting high-quality and accurate consumer data requires a lot more than pre-written, standardized questions and templates. At Drive, we offer a full-service market research experience that covers everything from survey design, programming, fieldwork, and analysis.
A consumer research project with Drive Research includes:
- Dedicated project management team
- Custom project building based on goals
- Best practice survey designs, question types, and language
- Survey set up and programming
- Data quality and data cleaning
- Managed email survey campaigns, invitations, and reminders
- Client portal with access to real-time survey responses
- Recommendations for how to use the data for business strategy
Custom written surveys
Other consumer research companies use the same template of questions for every project. In doing so, many fail to ask the right questions that accurately pinpoint priority areas to maintain and improve their consumer strategies.
Whereas, Drive Research uniquely writes and programs every questionnaire,while still measuring critical consumer metrics such as awareness, consideration, purchase intent, NPS, CSAT, comparison to competitors, and more.
Higher response rates
Each consumer research study includes Drive Research sending your target consumer audiences an email with best-practice language to maximize quality responses to the survey.
We also generate responses by using our own panel sources in order to reach a target sample size or completed response goal for your study. Additionally, we send reminder emails to those who have not completed the survey.
This email cadence, combined with engaging question types and third-party confidentiality, results in higher response rates than if sent through other DIY survey platforms.
We act as consumer survey consultants
When the fieldwork is complete and all of the data has been collected, the job for consumer research survey companies is just beginning.
Drive Research provides context, comparisons, and interpretations of the data so that your organization can make informed decisions based on measured advice.
Our consumer research company provides both detailed and easy-to-understand data visualizations and recommendations. This helps your organization quickly take action with the results.
Get consumer research with the help of a third party and earn quality, actionable information for your business.
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See Why Businesses Love Drive Research For Consumer Research
Our happy clients include various types of B2B and B2C organizations across the world. We bring customization and treat your project with a level of importance that we would bring to our own business. It’s how we’ve earned a nearly perfect 4.9-star Google rating from both clients and survey respondents.
Frequently Asked Questions About Consumer Research Companies
What are the benefits of consumer research?
Consumer research is important because it...
- Puts consumers first. Customer research allows marketers to understand what consumers actually care about with reliable data.
- Helps the company focus. It’s hard to make business decisions without reliable data. With trustworthy data, these problems can be easy to solve
- Keeps you relevant with recent data from the market
- Minimizes risk. If a bad decision can cost a lot of money, consumer research can help you save money.
What is an example of consumer research?
An example of consumer research is conducting surveys or interviews to gather insights about consumers' preferences, needs, and purchasing behaviors. This research may involve questions about product satisfaction, brand awareness, shopping habits, or demographic information, aiming to inform businesses about their target market and optimize their strategies accordingly.