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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

December 4, 2019

Wondering what a simulated test market (STM) is? Our qualitative research company has the answers to common questions surrounding this methodology!

An STM is another form of qualitative market research. For many qualitative research projects, the goal is...

November 26, 2019

Wondering how a customer survey can be used to boost online review scores? Market research to the rescue!

In this post, we discuss a recently completed project conducted with a software company. The company wanted to gather insight from customers, but also...

November 19, 2019

Wondering why credit unions use market research and if it is necessary for your branch? Credit union market research assists financial institutions fuel marketing and strategies, learn more about member/potential member needs, understand member/potential...

November 12, 2019

With 2019 coming to an end (gasp), consider ways to set your organization up for success in 2020. Using data is a great way to drive new initiatives for your organization, especially when it comes to employee engagement and satisfaction.

Some organizations...

November 6, 2019

Drive Research, a higher education market research firm, recently conducted a re-branding survey for a State University of New York (SUNY) college looking to test the advantages and disadvantages of renaming their school.

There are plenty of mar...

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