Here at Drive Research, we know audience research is a critical element of a brand’s strategy. We’ll help you discover and hone in on the consumers that make up your target market.
As a full-service market research company, we work closely with you to customize our offerings to match your specific requirements. Whether it be surveys, focus groups, or in-depth interviews, the common outcome is accurate and reliable data-driven insights that empower your business.
Customer surveys are the best place to start, particularly if your organization hasn’t done research before or if it’s been a while since you captured direct customer feedback.
Gathering information from your customers can give you insight into why they bought from you, how they discovered you, what they value about your offerings, and how likely they are to continue doing business with you.
All of our surveys are full-service, meaning our team will take the lead on survey design, programming, data cleaning, and reporting.
We work with clients looking to understand their user experience through interviewing, virtual research, survey research, self-administered testing, and other methods.
Whether you’re looking to design UX research around a specific set of tasks, a decision-making process, an overall business relationship, a product experience or service relationship, our team can design a test or program to capture feedback from your user groups.
Focus groups are a great way to get in-depth feedback from a target audience, group of customers, or collection of decision-makers and decision influencers.
This type of market research can be conducted in person or virtually. We often conduct groups for clients looking to explore topics in great detail, while also providing the flexibility to uncover more organic customer opportunities by capturing unplanned learnings.
When clients work with our firm, we provide a focus group facility, qualitative recruiting services, seasoned moderators, and expert reporting.
Concept or product testing ideas can also be a large part of audience research for many clients we work with. Organizations oftentimes plan for certain offerings to match up to the needs of their target audience.
Product testing can help validate those plans or lend insight into how to adjust product development.
In either case, during product testing, we are almost always looking to identify which audience the product may be the best fit for, and in turn, we capture data that helps organizations define who their current and future clients could be.
The buyer’s journey is something all brands should have an idea of, if not know intimately, for their customers and target audiences. The data behind purchase behaviors and recurring customer habits can help brands optimize key performance indicators like average order value, profit margins, marketing attribution, and potentially decrease certain costs.
Brand perception can include a number of marketing research metrics. You may be considering how likely a prospect is to buy from you, or asking current customers the reasons they continue to purchase from you. It’s critical to capture a complete perspective of what customers and non-customers think and feel about your brand and what you offer.
Your marketing team will find it valuable to track perception and value over time as it relates to their advertising and communications efforts, while sales will appreciate intel around how customers view the brand and what they find to be most appealing.
Like a lot of marketing research metrics, it’s always useful to compare your brand to industry or competitive benchmarks.
Having our research firm conduct competitive audience research can give your organization a sense of what it can best compete on, where you may lag behind competitors, and where white space may exist in your category to expand or innovate new offerings.
Our team can target your competitor’s customers for research, as well as go after feedback from potential customers who may be new to the market.
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