Market Research Firm in Syracuse

Getting you 


from those who matter 


About Our Market Research Firm

The What, How, and Why of Drive Research

What does Drive Research do?

Drive Research is a market research firm in Syracuse, New York. Drive designs, manages, analyzes, and consults with clients on custom-built qualitative and quantitative market research for a variety of different industries. Our focus is Upstate New York including but not limited to Buffalo, Rochester, Syracuse, and Albany. However, our clients span from coast-to-coast.



How does Drive Research do it?

Drive follows an exclusive in-house process with our market research services. Your market research project with Drive will be structured, organized, and task-oriented. We do what we promise, keep you constantly updated, and adhere to deadlines and expectations. Drive ties data to actionable strategies for growth and increased revenue opportunities for your business. We enable our clients to make business decisions using evidence and facts. Those who use market research and understand their customers remain a step ahead of their local, national, and global competition. Drive Research will get you there.



Why does Drive Research do it?

We do things differently at Drive Research. Drive takes pride in helping businesses and making our clients more successful by extracting insights from the data we collect to accelerate business strategy. We live and breathe the simple strategy of listening to customers wherever and whenever possible and we think your business should too. We're believers in centering your business around your customer by using their feedback to guide you. Nothing is more genuine, actionable, aligned, and beneficial. We love numbers too. And coffee.


Our Drive

A partnership with Drive Research extends far beyond the data. Each and every market research project you complete with Drive will benefit an organization in need. Drive donates a percentage of profits from each project to a charity. This can be an organization you have a personal drive for or an organization your company already supports. This further aligns our vision and creates a win-win-win for everyone involved in our communities. Here is a list of organizations Drive Research and our clients have teamed up to help.


So yeah, our mission is more than just market research.


Drive Research Core Values


We eat, sleep, and live market research. To accelerate insights, we prioritize communication. Our team follows-up with clients immediately, pushes the status quo for turn-around time, and creates a new definition for fast. We put in the extra time that other market research firms do not (because we enjoy the process).


Market research focuses on others' perspectives, opinions, and beliefs. We employ the same strategy with our market research clients. We center our entire business model around you. We walk in your shoes from research design to analysis, through recommendations. We answer your questions before you ask.


We invest in our employees, our company, our culture, our clients, and the community. We want our staff to grow personally and professionally while also helping our clients' organizations grow. Our give-back program donates a portion of revenues for each project, which also helps grow our community. Everybody wins.


After all, it is our name. Drive Research is more than just data-driven strategies. Drive relates to our passion for our work, flexibility in our work environment and with client projects, and the impact and ROI our market research generates. We ask more from our market research, you should too. We believe in better.

Our Team

George Kuhn, Owner and President | 315-992-7994

Market Research Syracuse

George is the Owner and President of Drive Research, LLC. He has close to 15 years of experience working on the client and supplier side of market research. He has consulted for hundreds of regional, national, and global organizations. He's also spent his time before Drive working as an independent marketing research consultant and advisor to many of his clients. George has vast experience with all types of market research design and project management. He is a certified VoC professional with a focus on innovation and new products management. His interests outside of Drive include his wife, family, and his dog Shea. He is an avid tennis player and Mets, Giants, and Rangers fan. 

Emily Taylor, Senior Research Analyst | 315-352-0199

Market Research Syracuse
Market Research Syracuse

Emily's motto is, "If loving data and creative writing are wrong, I don't want to be right." She has a passion for creating effective research and providing the end user with actionable results. After receiving her bachelor's degree from Oswego State, she made it her mission to become a market research guru. She spent a few years at another local market research firm developing her research and social media skills before joining the team. Outside of Drive Research, you'll most likely find Emily at a local coffee shop with her fiance, Ryan. Other interests include the outdoors (during the warm months of the year) and '90s grunge bands. 

Emily Carroll, Marketing Coordinator | 315-516-8562
Market Research Syracuse
Google Analytics Certification

Emily uses social media like it's her job - partly because it is - but mainly, she sees social media marketing as the focal point of content creation and community engagement within the digital world. It is often the reason audiences become familiar with a brand. Being the person behind the start of a customer’s journey with an organization, well that’s pretty cool. A SUNY Cortland graduate, Emily has taken her passion for social and content marketing to Drive Research. Here she is able to flex her creative muscles to grow the success of the team and clients alike. Outside of the office, you can find Emily attending local Syracuse events and going on hikes with her dog, Gracie.

Jennifer Turverey, Administrative Coordinator | 315-352-0046

Market Research Syracuse

Jenn assists with project management, human resources, qualitative recruitment, phone surveys, data entry, and AP/AR. Not only does she manage a team of interviewers on specific projects, but she is not afraid to jump in and help her team out when needed. In her free time, she enjoys spending time with her friends and family, cooking, and surfing Pinterest for her next home project.

Chris Coville, Project Manager | 315-925-5606

Market Research Syracuse
Google Analytics Certification

Chris plays a key role in managing client projects at Drive Research. He consults with clients to develop research instruments, oversees project fieldwork, and analyzes data to develop insightful research reports. Chris has nearly 10 years of experience in the market research field and has completed projects with organizations across the globe. Chris’ skills demonstrate his ability to use many research approaches and techniques to fulfill client needs. Chris believes it is important to learn something new every day, and he works hand-in-hand with clients to do just that. Outside of work, Chris loves spending time with his family, trying out new technology, and enjoying the outdoors.

Timothy Gell, Research Analyst | 315-944-0533

Market Research Syracuse
Google Analytics Certification

Tim is involved in every stage of a market research project, taking every opportunity to ensure the integrity of client deliverables. He developed an interest in market research while studying at Binghamton University based on its marriage of business, statistics, and psychology. With three years of market research professional experience, he has become familiar with a wide variety of qualitative and quantitative methodologies. On any given weekend, Tim can usually be found hiking in the nearby Adirondack Mountains. He also enjoys spending his downtime with friends and family in the area. 

Elizabeth Sincavage, Research Assistant | 315-217-1599
Market Research Syracuse

Elizabeth has a curious mind and is never afraid to ask “why?” She discovered her passion for research and exploring data while completing her bachelor’s degree at Marist College. She loves to see the powerful impact market research can make for any organization. As a researcher, she believes you’re never truly done learning. Outside of the office, you can find Elizabeth traveling, consuming too much iced coffee, and spending time with her dog, Tucker. 

Other Team Members
Drive Research employs a number of part-time team members to assist us with phone survey projects, intercept survey projects, and other administrative needs.
  • Jamey MacCue, Survey Interviewer, 315-775-8776
  • Kim Cuccaro, Survey Interviewer, 315-743-4181
  • Alysia Schmaltz, Survey Interviewer, 315-308-0778
Get in Touch

Have a question about market research? Drive Research can help.


© 2019 Drive Research, 6702 Buckley Rd Ste 110B, Syracuse, NY 13212

(P) 315.303.2040
(P) 888-725-DATA
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