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Market Research Company Blog
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![Blog: New Year's Resolutions Statistics and Trends [2023]](/media/5720/new-year-resolutions-1.jpg)
New Year's Resolutions Statistics and Trends [2023]
Posted at: 9/13/2023 12:30 PM
As the calendar flips to a new year, it's a tradition for many of us to reflect on the past and set our sights on a better, brighter future. New Year's resolutions are a ubiquitous part of this annual ritual. But how many of these resolutions actually come to fruition, and what drives us to set these goals in the first place? In this article, we dive deep into the world of New Year's resolutions, exploring the statistics that surround them. Top New Year's Resolutions Statistics [Editor's Ch
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What is Employee Perception and Why Does it Matter?
Posted at: 9/12/2023 12:30 PM
Understanding employee perception is essential for companies who want to create a strong work culture and improve employee engagement and productivity. It is a critical aspect of the organization as a whole because it affects employee behavior, attitudes, and performance. Employee perception can be influenced by various factors, such as past experiences, personal values, and expectations. It can also be affected by the company's communication strategies, feedback mechanisms, and recognition
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15+ Fun-Sized Halloween Statistics [2023]
Posted at: 9/11/2023 12:30 PM
Halloween, the spookiest night of the year, once again will bring out the ghouls, ghosts, and witches in all their frightening glory. To celebrate, our market research company is shining a spotlight on the intriguing statistics that defined this haunting holiday. From the top costume choices to the candy favorites that made trick-or-treating a sweet success, here are our favorite Halloween statistics for 2023. Top Halloween Statistics [Editor's Choice] 44% of consumers will cut down on cost
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![Conducting a Competitor Analysis [2023 Ultimate Guide]](/media/5239/two-chess-pieces-symbolizing-competition-1.png)
Conducting a Competitor Analysis in 2024: Why It’s Needed
Posted at: 9/8/2023 12:30 PM
Competitors. Everyone has them - and whether you’d like to believe it or not, they are ready to steal your prospects and customers. How can you beat them to the punch? By conducting a competitor analysis. In this ultimate guide, our competitive analysis company will walk you through the basics of this methodology, the components of a competitor assessment, why your business should conduct one, and more. Article Contents 📝 Navigate to a section that is of most interest to you or keep scrolli
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How Geofencing is Used for Market Research Surveys
Posted at: 9/7/2023 12:30 PM
As market research methodologies continue to evolve, geofencing has undoubtedly taken the industry by storm. When used for market research surveys, geofencing allows brands to gather quick insights from their target demographic in real time. In this blog post, our market research company shares more details about this methodology including the definition of geofencing, its benefits, and an example of how organizations can leverage geofencing for online surveys. What is Geofencing? Before d
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Brand Perception Surveys: How To Conduct + Questions To Ask
Posted at: 9/5/2023 12:30 PM
When companies want to research their brand and how consumers (the market) feel about them, there are a lot of different types of brand research to do. At the beginning of brand research, especially with market research, a brand perception measurement or study, can be the most helpful. Projects like brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. Surveys are especially great if y
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How to Measure Brand Loyalty with Market Research
Posted at: 8/31/2023 12:30 PM
Measuring brand loyalty is critical for the success of any company. Scratch that, it’s imperative. Brand loyalty (not to be confused with customer loyalty, which is a separate concept but equally as important) ensures the future return of customers time and time again. With customers that are loyal to your brand, you won’t have to waste time with expensive marketing or promotional campaigns. Instead, you can focus your precious time on building out your brand to attract even more long-term cu
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Struggling to Find Survey Respondents? Here’s What Works Best
Posted at: 8/28/2023 12:30 PM
As an online survey company, we hear this complaint all the time. You've designed a great, well-thought-out survey, but when launching it to fieldwork you see little to no responses. Unfortunately, a well-designed survey means nothing if you can't find the right survey respondents to provide the feedback and insights you need. People are strapped for time and claim to be busier than ever before. As a result, finding survey respondents can be challenging, but it doesn’t have to be. In this b
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Skincare Statistics and Trends in 2023
Posted at: 8/24/2023 12:30 PM
In an era where self-care and wellness take center stage, understanding the statistics and trends behind skincare can provide a fascinating glimpse into the evolving preferences, practices, and innovations shaping the way we nurture our skin. To discover the latest beauty industry trends, Drive Research surveyed over 1,000 women across the world. From the hours spent on skincare routines to unique beauty hacks, here is what our research found. Top Skincare Statistics [Editor's Choice] Moist
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The BEST Employee Opinion Survey Questions You Should Ask
Posted at: 8/24/2023 12:30 PM
Understanding employee opinions is a major opportunity for organizations to support overall success. Beyond the questions and data, lies a deeper purpose. Employee opinion surveys are more than just questionnaires. These tools create insight used to build a more connected, fulfilling, and productive workplace. The insights and recommendations used from employee research help spark transformations, redefine priorities, and shape workplace culture. But to be truly impactful, organizations mus
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B2B Surveys: How to Develop & Conduct Them
Posted at: 8/22/2023 12:30 PM
If you need to collect feedback from your customers or non-customers in your business-to-business (B2B) space, a survey is an excellent option. That's because developing and conducting B2B surveys offers several benefits to an organization. The simple fact of reaching out and listening to customer and non-customer thoughts carries some value in itself. Although the greatest value is knowing the changes you make internally are guided by data-driven insights from your target audience, so you k
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![Blog: B2B Market Research Questions [Examples & Best Practices]](/media/5663/question-marks-1.jpg)
B2B Market Research Questions [Examples & Best Practices]
Posted at: 8/21/2023 12:30 PM
If you're in the world of B2B business, you know how important it is to understand your market well. An effective way to do that is with B2B market research. It's like having a roadmap for making smart decisions. But guess what? The secret sauce lies in the B2B market research questions you ask. In this post, we're going to take a closer look at how to create the best questions, the importance of doing so, and real-world examples. What Is B2B Market Research? B2B market research refers t