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Market Research Company Blog
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![Blog: Small Business Saturday Statistics [2023]](/media/5882/small-business-saturday.png)
Small Business Saturday Statistics [2023]
Posted at: 11/7/2023 1:30 PM
Between the whirlwind of Black Friday and Cyber Monday is Small Business Saturday. This festive shopping day is designed to draw consumers to buy from local businesses, providing a sense of community across the country. Recently, Drive Research ran a national survey to uncover consumer habits during Cyber Week. Take a look at some of our top Small Business Saturday statistics that we found below… 36% of Americans plan to shop on Small Business Saturday 2023 Women are 5% more likely to shop o
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What Are Ad Recall Surveys? [+Example Questions]
Posted at: 11/7/2023 1:30 PM
Spend. Spend. Spend. The world of advertising is all about spending money to reach targeted geographies, targeted users, and generate revenue. Although the days of digital marketing have made advertising easier to track and measure, an enormous gap still exists in the industry between market research and advertising. This is where ad recall surveys enter the fold. Keep reading to learn more about ad recall surveys, or skip ahead to a section you are most interested in. Article Contents 📝
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8 Restaurant Market Research Options for the Dining Industry
Posted at: 11/6/2023 1:30 PM
Whether your restaurant is well-established or merely a concept, market research can be extremely beneficial to its success. In this article, we'll explore a range of effective restaurant market research options tailored specifically for the dining industry. From customer surveys to competitor analysis, we'll delve into essential strategies that empower restaurants to make informed decisions and create exceptional dining experiences. How Restaurants Can Benefit from Market Research As wi
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What is TURF Analysis? [With Examples]
Posted at: 11/6/2023 1:30 PM
It's not feasible for a business to offer every product, service, and feature that its customers want. Knowing this is a limitation, organizations need to carefully pick and choose which products, services, or features to offer to customers. TURF analysis provides valuable insights for businesses looking to optimize and/or expand product portfolios by identifying the market reach and potential for each combination of products they might offer. What is TURF Analysis? TURF analysis is a commo
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Key Customer Satisfaction Metrics to Measure in 2024
Posted at: 11/1/2023 3:45 PM
Regardless of what business you are in, understanding how customer satisfaction metrics work is essential if you want to understand and meet your customers’ needs. In the current competitive market, customers have so many options, so you can’t depend on your gut to determine if they’re happy with your brand. Just like you measure your website traffic or revenue growth, you also need to measure different metrics by conducting customer satisfaction surveys. In this blog post, we'll discuss so
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The Statistics You Likely Didn’t Know About Online Dating Apps (2023)
Posted at: 10/31/2023 12:30 PM
In the ever-evolving landscape of modern romance, online dating apps have emerged as one of the top sources for finding and making love connections. Platforms like Tinder, Hinge, and Bumble continue to reshape how people meet and interact with potential partners. Yet, behind the swipes and profiles lie many intriguing dating app statistics that often go unknown. In this post, our market research company shares the latest and most surprising data points surrounding online dating, shedding lig
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2023 Cyber Monday Statistics, Trends, and Facts
Posted at: 10/30/2023 4:20 PM
No holiday shopping is complete without Black Friday and Cyber Monday. Cyber week is a chance for consumers to shop in person (or online) and snag some great deals. Our 4th annual Cyber Week survey gathered responses from 1,000+ Americans on how they prefer to shop during this (often chaotic) time. In this post, we'll cover the data found for Cyber Monday 2023. According to our survey, we found that… 66% of consumers will plan to shop on Cyber Monday this year Nearly half of Cyber Monday sho
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![Conducting Brand Tracking Studies [2024 Guide]](/media/5498/track-1.jpg)
Brand Tracking Studies [2024 Ultimate Guide]
Posted at: 10/30/2023 12:30 PM
Sometimes it feels as though there is no rhyme or reason as to why our business is performing well or why it is not hitting revenue goals. Brand tracking can help measure this type of uncertainty. Brand tracking research provides real-time insight into the ever-changing attitudes, behaviors, and opinions of the customers and prospects of an organization. The study helps you keep a true and continual pulse of the consumer. Knowing them so well through the data you collect that you can begin to
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What is Customer Engagement? [From Market Research Experts]
Posted at: 10/27/2023 12:30 PM
Customer engagement is the ongoing interaction and relationship-building between a business and its customers, characterized by personalized communication, exceptional service, and efforts to provide value beyond transactions. Brands that place importance on the shopping experience of their customers will almost always see high levels of customer engagement. In this blog post, our market research company dives into what customer engagement is, how to measure it, and the importance of improvi
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Airline Market Research: Options to Consider in 2024
Posted at: 10/25/2023 12:30 PM
Investing in airline market research is the move to make in 2024. It’s no secret the last two years have been challenging for the airline industry. However, the good news is that “blue skies” are forecasted to return this year. According to Airlines.iata, the industry will be profitable again for the first time since 2019. Losses will begin to ease, and passenger counts will continue to increase. As the demand for travel increases, the need for airlines to be efficient will be the key to su
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Banking Customer Retention Strategies to Implement in 2024
Posted at: 10/24/2023 12:30 PM
Customer retention is the backbone of a successful banking institution. That's because, in an ever-evolving financial landscape, banks must prioritize retaining their existing customers to foster long-term profitability and growth. While attracting new customers is essential, it is equally vital to nurture and retain the relationships with the ones already in the fold. This blog post delves into powerful banking customer retention strategies to implement in 2024. They are proven tactics that
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Surveying Physicians: Process, Tips & Examples
Posted at: 10/23/2023 12:30 PM
In the rapidly evolving landscape of healthcare, understanding the perspectives of physicians is invaluable. Surveying physicians can offer crucial insights into their experiences, challenges, and preferences, ultimately leading to improved patient care and more effective healthcare systems. Whether you're a healthcare administrator, researcher, or simply someone passionate about enhancing medical practices, conducting a physician survey can be a powerful tool in your arsenal. In this blog