Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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NPS Survey Questions: Types + Examples
Posted at: 2/5/2024 1:30 PM
Understanding the loyalty of your customer base is essential for brand success. Asking the correct Net Promoter Score (NPS) questions of your customers will determine how loyal they are to your brand, providing businesses with ways to improve their experience. Using a Likert scale, these questions allow respondents to rank their satisfaction levels from 1 to 10, revealing how likely they are to recommend your business to others. Not only is NPS important for measuring customer satisfaction
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What is White Label Market Research? (With Pros & Cons)
Posted at: 2/1/2024 1:30 PM
White-labeling products and services have existed for a long time. It’s not often immediately thought of in the professional services space. Still, it can be a fit if you are a brand or agency that needs an expert partner but you do not want to expose your client to some of the behind-the-scenes outsourcing. In this article, we will discuss... The definition of white labeling Examples of white labeling How white labeling relates to professional market research services How the process wo
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How To Do B2B Audience Research The Right Way
Posted at: 1/30/2024 1:30 PM
You might be surprised by how much your B2B marketing strategy relies on knowing your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving different segments on the table. It's always possible to optimize your B2B customer journey too. In our current landscape, customer data is easily accessible (especially through market research). So when it comes to knowing your audience, there should be no reason for you not to know them better than they know themse
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![Blog: Insights Community in Market Research [Ultimate Guide]](/media/6051/community.png)
Insights Community in Market Research [Ultimate Guide]
Posted at: 1/26/2024 8:03 PM
This ultimate guide discusses everything you need to know about insights communities and leveraging them for immediate and ongoing rich insights for your brand. Our market research company will define insights communities, benefits, recruitment, engagement, choices on how to build it, how it can be used, and the ROI. It is a comprehensive and ultimate guide to the insights community topic. Article contents What is an insights community? Benefits of an insights community for brands Building
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Global Net Promoter Score (NPS): The Ultimate Guide
Posted at: 1/23/2024 8:16 PM
Conducting a global net promoter score (NPS) survey for your organization can be a significant undertaking. Although the NPS metric is simplistic and easy to calculate, scaling an international study can be challenging. The article will highlight the definition and process for conducting global NPS surveys, plus the challenges and considerations when conducting global market research. What is a global NPS survey? A global net promoter score (NPS) survey is a type of project that assesses cu
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![Blog: Conducting Student Perception Surveys [+Example Questions]](/media/5985/student-perception-1.jpg)
Conducting Student Perception Surveys [+Example Questions]
Posted at: 1/23/2024 1:30 PM
In the dynamic landscape of education, it is important to understand and enhance the student experience. Many schools and institutions accomplish this through student perception surveys. School leaders and decision-makers view student surveys as a versatile tool designed to unravel the intricate layers of student engagement, preferences, and satisfaction. Learn more about student perception surveys, why they are important, a step-by-step guide on how to conduct student perception research,
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Getting More Press Coverage in 2024 (Our Secret Hack)
Posted at: 1/22/2024 1:30 PM
In the world of digital marketing, media is either paid, earned, shared, or owned (also known as, the PESO model). While each of these media types has its own strengths and weaknesses, earned media is considered to be the most credible, cost-effective, and long-lasting. It's probably why the PR agency industry grew an average of 30% over the last five years. In this blog post, Drive Research, a PR market research company, will dive into how to get more press coverage from top-tier news outle
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30+ Pet Adoption Statistics In 2024 (+ Our Findings)
Posted at: 1/19/2024 1:30 PM
The familial bond shared between humans and their pets is undeniable. Especially since the pandemic, more pet owners have turned to furry companions for companionship, comfort, and joy. As pet lovers, our market research company decided to survey 1,000 respondents about pet adoption and ownership plus their preferences, spending habits, and more. Top Pet Adoption & Ownership Statistics & Findings [Editor’s Choice] 44% of people prefer to adopt a pet from a shelter/rescue organization 88% r
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Conducting Mobile Surveys [+Tips & Best Practices]
Posted at: 1/19/2024 11:38 AM
Mobile surveys are designed to be easily taken on your phone. Efficiently gathering key data around a topic, mobile surveys can also be taken on tablets or similar devices. The point is to ensure the person taking the survey can complete it effortlessly on their device, all while saving time. If there's one thing an audience values when taking a survey, it's convenience. Mobile surveys achieve this in a multitude of ways. Below, our mobile survey company discusses the reason behind conducti
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Third-Party Surveys: Definition, Benefits, & Costs
Posted at: 1/18/2024 1:30 PM
Surveys are a powerful tool for gathering feedback and insights from customers, employees, non-customers, and other stakeholders. However, conducting surveys in-house can be time-consuming, resource-intensive, and the results may not always be objective or trustworthy. That's where third-party surveys come in. By outsourcing online surveys to a third-party market research company, businesses and organizations can save time and resources while ensuring the integrity and impartiality of the r
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Conducting Student Satisfaction Surveys (+ Example Questions)
Posted at: 1/17/2024 1:30 PM
Student satisfaction as a topic generally helps academic institutions understand how well they are delivering on the student experience. Understanding key insights of student satisfaction with surveys helps institutions improve everything from attendance to graduation rates. Additionally, dissatisfaction can cause student engagement to drop, then drop-out rates increase and the university loses lots of money. That’s why it’s so important to focus on students and their experiences to know wh
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Using Brand Insights To Improve Your Business Strategy
Posted at: 1/16/2024 1:30 PM
When it comes to your marketing and brand strategy, a lot goes into both the creation and execution of it. What if there was a way to make that process easier? That’s what brand insights can help with. Things like reaching your target audiences, improving your products based on feedback, and understanding where your brand stands with your audience and everyone else can be valuable info We'll give a closer look at how we approach brand insights for market research including how brand insights