Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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13 Types of Market Research (+ Pros & Cons)
Posted at: 10/18/2023 12:30 PM
Today’s business decision-maker has an abundance of marketing research services available to them. Understanding what market research is and how best to use research methodologies to your advantage is vital in reaching your target customers and increasing ROI. There are 13 types of market research, each with their own pros and cons: Online Surveys Phone Surveys Customer Surveys Omnibus Surveys Mail Surveys Intercept Surveys Ad Concept Testing PR Surveys Mystery Shopping Shop-Along
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12 Cannabis Marketing Strategies for 2024
Posted at: 10/16/2023 12:30 PM
There is no question about it – cannabis has hit the mainstream. Therefore, the need for dispensaries to employ cannabis marketing strategies has become more important than ever. However, that is not without challenges for cannabis businesses: As the cannabis field becomes more crowded, businesses have to do more to stand out better within their specific niche of the industry. Here are the top cannabis marketing strategies to better grow your business in 2024 - click to skip ahead: Know you
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How to Conduct Audience Research [Types & Examples]
Posted at: 10/13/2023 12:30 PM
As we all know, a brand is nothing without a solid understanding of its target audience! For businesses to see increased sales and continued growth, it's important they know who they're actually selling to. Believe it or not, 42% of marketers don't have a grasp on who their audience is. This is risky, as catering to the wrong market = wasted money and time. Who wants that? Hereinlies the importance of audience research. What is Audience Research? Audience research refers to the process
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Why Market Research Should be in Your 2024 Budget
Posted at: 10/12/2023 12:30 PM
Believe it or not, the new year is right around the corner - and that means it's time to start planning your 2024 budget (if you haven’t already). With every new year comes new objectives, goals, and challenges. How will you choose the right tools to assist your organization in breaking new ground and making it the best year yet? By adding market research to your 2024 budget. In doing so, businesses can be assured they are taking a step in the right direction. Types of market research metho
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How to Recruit B2B Participants for Market Research
Posted at: 10/11/2023 7:01 PM
Every business, from startups to Fortune 50 organizations, deserves intelligent, relatable, and thorough market research to help them make decisions. Unfortunately, not all market research is cut from the same cloth. Customer surveys? Easy. Trying to recruit B2B professionals for 90-minute interviews? Challenging. Running a short survey with your customers or sending out an employee survey is simple. However, if you came across this post because you’re struggling to… Recruit B2B participan
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Customer Journey Mapping: Plotting Paths to Purchase
Posted at: 10/11/2023 11:30 AM
Identifying and measuring the intricacies of customer interactions is necessary for any business. This is where customer journey mapping steps into the spotlight. It's more than just a visual representation; it's a strategic compass that guides businesses toward a deeper understanding of their customer's experiences. In this blog post, our market research company defines journey mapping, the importance of journey maps, and the process of creating a data-driven journey map. What is Customer
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How to Recruit Influencers for Market Research
Posted at: 10/10/2023 12:30 PM
Content creators and bloggers have taken the marketing world by storm. As a result, many brands are turning to social media influencers to promote their brand, products, and services. Recruiting influencers for market research is a great first step to mastering influencer marketing. It provides brands with the insights needed to target, plan, and launch a successful influencer referral program. Because this is a newer marketing strategy for most businesses, it is critical to rely on data-dr
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Restaurant Focus Groups: Your Recipe for Success
Posted at: 10/6/2023 12:30 PM
In the ever-evolving landscape of the culinary world, understanding the preferences of your customers is incredibly important. Enter: Restaurant focus groups. These curated groups of diners offer a direct line into the minds (and palates) of your target audience, providing insights that can transform your eatery into a dining destination of choice. In this blog post, our restaurant market research company explores focus groups: what they are, their value in the restaurant industry, and exam
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Exploring Email Surveys [+ Benefits & Best Practices]
Posted at: 10/3/2023 12:30 PM
Do you know the key ingredient that makes a business successful? Asking questions. Whether you're asking questions of your staff, customers, or any other key group, the feedback you receive will empower your brand. This move can reveal information about key aspects of your company - some good, and some bad but important to know nonetheless. A great tool to gather this data is email surveys. These surveys will be emailed to your target audience, where they will then be able to easily complete
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What is Multivariate Analysis? [+Types & Examples]
Posted at: 10/2/2023 12:30 PM
Multivariate analysis is like a powerful magnifying glass for data enthusiasts. It's a set of techniques that helps us make sense of complex information by examining multiple variables at once. Imagine you have a basket of fruits with various characteristics like weight, color, and sweetness. Multivariate analysis allows us to unravel how these traits relate to each other, revealing hidden patterns and insights. In this blog post, we'll dive deeper into multivariate analysis, exploring its typ
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AI in Market Research: Dos and Don'ts
Posted at: 9/28/2023 2:53 PM
Within less than a year, the popularity of artificial intelligence (AI) has expanded dramatically. From songs to images to videos, AI can seemingly create anything. But what does this mean for industries like market research? Believe it or not, AI in market research isn't new - but it's becoming more clear how this tool can be successfully leveraged. That said, there are areas where AI can hinder the research process. Keep reading to learn more about when it's best to use AI market research
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![Conducting In-Home Usage Tests (IHUTs) [2023 Ultimate Guide]](/media/5304/houses.png)
Conducting In-Home Usage Tests (IHUTs) [2024 Guide]
Posted at: 9/26/2023 12:30 PM
In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. As part of the testing, your product is shipped to targeted audiences where they can use it in their home as they normally would in its natural environment. And with preferences for contactless research on the rise, IHUTs are an effective way for brands to remotely test concepts, products, and services before fully launching them into the market. In this ultimate guide, we'll cover ever