It is likely you are already interested in conducting employee engagement research and are curious about the cost implications with hiring a third-party employee engagement survey company. First, let me commend you on wanting to collect feedback from your team. An employee engagement survey, while often underutilized, is arguably one of the most beneficial market research methodologies for businesses everywhere.
Secondly, there are numerous benefits of administering this type of research with a third-party employee engagement survey company. An employee survey firm are experts in collecting employee feedback and providing critical insight into what factors motivate staff members to perform their best, and what factors are detrimental to their success.
With this information, leadership and human resource teams are able to be more aligned with employees. This allows for a more united and professional front with clients, customers, and prospects.
We could go on and on about how important it is to survey your employees, especially with an unbiased third-party. Well, we could and we have:
But! You are here for us to answer how much would it cost to administer an employee engagement survey with an employee survey company? Unfortunately, there is no one definitive answer. Every organization is different, therefore there are numerous factors that impact the final cost.
To gain a better idea to the cost of this type of market research it is helpful to contact an employee survey firm offering a little background into the size of your company or how many responses you’d like to collect, how many questions you’d like employees to answer, how you’d like the survey to be administered, and the level of reporting you are looking for.
In the meantime, our employee engagement survey company will speak to these factors in greater detail below.
Our Voice of Employee (VoE) research company is breaking down 4 factors that impact employee engagement survey pricing with a third-party.
What is the size of your organization?
The size of your company will be one of the factors that dictate the final cost of an employee engagement survey. Why? Because this will determine how many survey responses are required for statistically reliable results. It will likely take more time and effort for an employee survey company to collect 200 responses vs 50.
An easy way to combat this is to have open communication with your staff about what is expected of them. In other words, before the third-party employee engagement survey company sends the questionnaire, it is helpful to have a member of your executive or human resource team send a company-wide email explaining how they will be receiving a survey asking for their feedback with a date they should have it completed by.
What type of methodology would you like to use?
A common methodology for administering employee surveys is through an online survey. Typically, our employee engagement survey firm will create an online survey and include the link in an email to the employees of our clients. This is probably the most cost effective and time efficient way to collect employee feedback. While this is likely the most common practice, it is not the only way to complete employee research.
Drive Research has collected employee feedback in the form of phone surveys. This offers more detailed feedback as the interviewer can ask for more insight if the employee’s responses are lack luster. Each methodology has it’s own pros, cons, and price points. After understanding more about your company and goals for conducting Voice of Employee (VoE) research, an employee survey company can recommend the best approach and cost associated with each in their project quote or proposal.
What is the length of the survey?
The number of questions asked in an employee engagement survey determines the writing and programming time of an employee survey agency. In layman’s terms, the longer the survey is, the more time it takes to draft, design, and conduct the research project. Our employee survey firm is able to craft individualized and non-leading questions to meet your business objectives. Again, every organization is different and has differing objectives for offering an employee engagement survey, therefore it is hard to say how short or how long a survey will be with no insight into your specific project.
What level of reporting is required?
I can’t speak for other employee engagement survey companies on their levels of reporting – only Drive Research. Our reports are not just a data dump of facts and numbers, but a detailed explanation of hidden trends among the feedback and recommendations to help your team evaluate major areas of improvement.
We offer an a la carte approach to our reporting packages, each with a different price point. With everything included, our employee engagement survey reports features a layout of the project background, methodology used, an infographic, recommendations with action items for next steps, and an appendix with question by question results.
Contact Drive Research
Drive Research is a market research company located in Syracuse, NY. Our team has the knowledge and tools to design a robust employee engagement research study.
Interested in learning more or receiving an employee engagement survey proposal from our national market research company? Contact us for an estimate or quote for your employee survey project.
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