We've got tons of tips and tricks to make sure a research project is successful. When conducting research interviews, also known as in-depth interviews (IDIs), the recruitment is a crucial piece to make sure the project is successful.
Having a stellar moderator is great, but researchers also need to recruit properly to ensure the team reaches the right audience and recruits fully participate in the research. It is important to share the exceptions of the research upfront and confirm interest with participants multiple times before the research interview takes place.
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Use these tips for a successful research interview project!
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Below are tips to use when recruiting for research interviews.
Tip 1: Use a Screener Survey
First, a great way to start recruiting for research interviews is to use a screener survey. The screener survey helps the market research team ensure they reach the right participants. Also, it is an easy way to gauge interest in the research interviews.
Once a survey respondent passes all qualifying criteria to participate in the research interview, the survey should explain the study and expectations. Survey respondents should then be asked to indicate whether or not they are interested in participating in a research interview.
If a survey respondent is interested in participating, collect all contact information needed to follow up. This may include their full name, email address, and phone number. To take this a step further, the survey could also gather what day(s) and time(s) are preferred to participate in the research interview.
Learn more about recruitment screener surveys.
Tip 2: Create a Sense of Urgency
When recruiting for research interviews, it is important to create a sense of urgency when communicating with participants. Cancellations and no-shows can be frustrating for the research team and end-clients.
Tell recruits you are counting on their participation. If a recruit finds out they can no longer make the meeting, make sure they let the research team know as soon as possible so they can find a replacement.
Tip 3: Confirm Participation via Phone
Once the research team has a list of recruits who are interested in participating in the interviews, each should be re-screened and confirmed by phone. This conversation should confirm qualifying criteria to participate in the research as well as the date and time for the research interview.
Tip 4: Offer a Reward
Offering a reward for participating in a research interview is best practice in the market research industry. Typically, the ideal reward is cash but the amount varies based on length of the interview and type of research.
Here is more on the best practices when offering a reward for market research.
Tip 5: Remind Recruits via Phone, Email, and Text
Reminders are critical when recruiting for research interviews. Our market research company takes reminders seriously. Our team reminds participants multiple times by phone, email, and text. This helps our team keep our cancellations and no-show rates as low as possible, which ultimately keeps our projects on schedule.
Contact Drive Research, Market Research Company
Drive Research is a leading market research company. Our market research company specializes in custom market research including qualitative recruiting and hosting research at our focus group facility in Syracuse. Learn more about our custom market research services.
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