Market Research Pittsburgh PA | Key Statistics, Data, and Demographics

May 25, 2018

Looking for key statistics on Pittsburgh, PA to discuss at the office water cooler? We've got your back! Below is insight into the Pittsburgh, PA demographic market area (DMA). The information below includes data on the population size, gender, age, income, housing, and education. 

 

Drive Research is a market research company that serves Pittsburgh, PA. The data discussed below was gathered using a proprietary in-house secondary data system. This type of data can be used for various types of market research projects, such as competitive assessments or brand equity studies, to help add depth and compliment primary research findings. 

 

Below are key statistics, data, and demographics for the Pittsburgh, PA DMA.

 

 

Market Research Data for the Pittsburgh, PA Designated Market Area (DMA)

 

 

 

Population

The population in the Pittsburgh, PA DMA is growing. In 2017, the total population in Pittsburgh was estimated to be 2,845,470. In 2022, the total population in Pittsburgh was projected to be 2,859,124. This is an increase of 0.5%. 

 

The total number of households in Pittsburgh was also projected to increase in 2022. The total number of households in Pittsburgh was estimated to be 1,194,627 in 2017. In 2022, the total number of households in Pittsburgh will be 1,213,971. This is an increase of 1.6%.

 

 

Gender

The gender split in the Pittsburgh, PA DMA was projected to be slightly more even in the coming years. In 2017, the gender split in Pittsburgh was estimated to be 48.9% male and 51.1% female. In 2022, the gender split in Pittsburgh was projected to be 49.1% male and 50.9% female.

 

 

Age

The population in the Pittsburgh, PA DMA was projected to become slightly more older. In 2017, the median age in Pittsburgh was estimated to be 42.5 years old. In 2022, the median age in Pittsburgh was projected to be 43.0 years old.

 

The age groups that see the most significant changes occur within the 65 to 74 and 75 to 84 age groups. The 65 to 74 age group was projected to see a 16.3% increase in 2022, and the 75 to 84 age group was projected to see a 14.5% increase in 2022. 

 

 

Income

The average household income was projected to increase in the Pittsburgh, PA DMA. In 2017, the average household income in Pittsburgh was estimated to be $72,981. Projections for 2022 reported the average household income in Pittsburgh will be $84,611. This is a 15.9% increase.

 

Income ranges that see the most significant changes are the $100,000 to $149,999 and $150,000 or more income ranges. The $100,000 to $149,999 income range was projected to increase 30.0% from 2017 to 2022. The $150,000 or more income range was projected to increase 31.3% from 2017 to 2022.

 

 

Housing

In the Pittsburgh, PA DMA, the total number of housing units was projected to increase. In 2017, the total number of housing units in Pittsburgh was estimated to be 1,337,787. Projections for 2022 reported the total number of housing units in Pittsburgh will be 1,358,787. This is a 1.6% increase. 

 

The total number of vacant housing units in Pittsburgh was also projected to increase. From 2017 to 2022, the total number of vacant housing units was projected to increase 1.6%.

 

 

Education

Educational attainment is rising in the Pittsburgh, PA DMA. Those with an associates degree was projected to increase by 1.8% from 2017 to 2022. Those with a Bachelor's degree was projected to increase by 2.9% from 2017 to 2022. Also, those with a graduate degree was projected to increase by 4.3% from 2017 to 2022.

 

 

MOSAIC Group

MOSAIC groups by Experian are used to identify segments of a population with similar attitudes, beliefs, and values. The largest MOSAIC group in the Pittsburgh, PA DMA is called Autumn Years. Learn more about the key traits of the Autumn Years group below.

 

 

Autumn Years

One-third of households (33.5%) belong to the Autumn Years MOSAIC group in the Pittsburgh, PA DMA. This group can be described as older, retired couples that currently live in the house they have spent much of their lives in. Much of this group is over the age of 65. Many are married couples with adult children and some have grandchildren. Other traits for the Autumn Years group include: long-time residence, quiet lives, conservative, strong community ties, traditional media users, and moderate digital usage.

 

 

Let's Talk About Market Research

Drive Research is a market research company that serves Pittsburgh, PA as well as markets across the country. Our custom market research services range from online surveys to competitive assessments and more. 

 

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