Month in Review: October 2017

October 2017 review drive researchWell, it's November 1, which means Halloween just passed and October has ended. Right now, I'm left wondering if it's socially acceptable to start playing holiday music yet. Maybe I should do a public opinion survey about it!

Our team has been making the rounds this October. We've been attending events, conducting onsite surveys, and (of course) sipping coffee at favorite local coffee shops to fuel our insights and market research. (Shout out to my personal favorite, Cafe 407 in Liverpool, NY.) In this post we will review what's happened in October 2017.

At Drive Research, our market research pros bring something new to the table. Our team challenges the industry status quo bring innovation, flexibility, and responsiveness to a whole new level.

Check out what we've been up to in October 2017 below!


Shout Out to Our Latest Survey Winners!

Earlier this month we selected 4 individuals who participated in our online survey about casino usage in Massachusetts to win a $25 Amazon gift card. Thanks again for taking a few minutes to share your thoughts, we truly appreciate it.

Do you wish you knew about opportunities like this? We are conducting research all the time, and you could be part of it! Signing up is quick and easy!

Want to learn more about the best types of incentives to use in market research?

Congrats to our online survey winners!


Let's Talk Syracuse Athletics!

Leading conversations is one of the things we do best. We manage focus groups projects for clients across New York State and the country. On Monday, October 9 George, Owner & President of Drive Research, moderated a focus group for Syracuse University Athletics and Advance Media New York!

Want the details on this focus group project? Learn more.

Find out more about the focus group services offered by Drive Research.

Research + Syracuse Athletics? Talk about our favorite things!


Drive Research is a 2017 Economic Champion

On Thursday, October 12 the Drive Research team was selected as a CenterState CEO 2017 Economic Champion! Here's to challenging the market research industry status-quo every day. We ask more from our market research and we think you should too.

Drive Research shared a great luncheon with other economic leaders in Central New York.


WCNY Taste of Fame

On Saturday, October 14 George and Jenn Kuhn attended the WCNY Taste of Fame. Thanks again to our friends at Hazlitt 1852 Vineyards for the invitation and the fun evening. 4 courses of food was cooked by Food Network's famous chef Richard Blais. Drive Research enjoyed the night out sipping some of Hazlitt's best wines.

Pictured is George and Jen Kuhn at WCNY Taste of Fame!


We Do Love Our Content (See Our Blogs)

On Wednesday, October 18 the Drive Research team brushed up on our content marketing skills with CNY Sales & Marketing Executives (CNYSME) and Eric Mower + Associates!

CNYSME Content Marketing Lunch & Learn


New Project Spotlight: Our Team is On the Move!

Recently, our team partnered up with a sports marketing firm to conduct intercept surveys across the nation at college football stadiums. Our first stop was in our hometown, Syracuse NY, where we got to see (well at least be outside when) Syracuse beat Clemson! We then headed to Tallahassee and Lawrence. Up next is Athens and Columbus.

Check out where we have been and where we will be next below!

Drive Research college football stadium intercept surveys


Did you Catch our Film Festival Ads?

The Drive Research team placed ads at the 14th Annual Syracuse International Film Festival!

We like to have a little fun with famous movie quotes and tie them to market research as seen below with Gone With the Wind and the Godfather. Check them out below.

Did you know Drive Research worked on a strategic planning project with the Film Festival?


Contact Drive Research

Drive Research is a market research firm in NY that serves clients around the country. Our team of market research pros is dedicated to providing better data, better decisions, and better strategy.

Have questions for us?

Call us at 315-303-2040 or send us an email at [email protected].

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