There is a difference between a MROC and an online panel.
What is a MROC?
A MROC is short for Market Research Online Community. A MROC is defined as a group of pre-qualified and interested participants who share a commonality or expertise in a certain field that can be accessed at any time for marketing research needs. The MROC members are typically utilized regularly throughout the year by a company or research firm for various qualitative and short quantitative studies. They are viewed as experts in their field and can be relied upon to provide in-depth and insightful data.
This differs from an online panel in that an online panel is usually more general in nature (e.g., all consumers or business decision-makers across a variety of industries.) An example of an MROC would be those who are heavy users of a specific software, those who are engineers in a particular industry, or even something as straight-forward as enrollment directors at colleges and universities across the country.
Drive Research is a marketing research company in Syracuse, NY? Want to talk about using or building an online panel or MROC at your business? Give us a call at 315-303-2040 or email us at [email protected].