How Does a Market Research Survey Project Work?

December 15, 2016

The organized will triumph in marketing research. The survey process can seem complex with many moving parts so it pays to include a few essential steps in your project management. These additional steps will ensure you put the work in up-front to produce a better outcome in the end. Non-traditional survey project steps include project workplans, checklists, and soft-launches to start fieldwork. Many people fly by the seat of their pants due to the ease and availability of cheap online survey websites, but following a more rigorous approach below will pay dividends. As the famous saying goes, Rome was not built in an hour on a free internet survey site.

 

 

Here is a typical survey process (use the click-able hyperlinks embedded in each step for more information):

 

  • Meeting to discuss objectives, scope, and methodology

  • Focus on understanding what you want from the research, how it will guide strategy, and outcomes

  • Prepare a proposal or scope of work for the project (approach, timeline, cost, etc.)

  • Hold a kickoff meeting to discuss questions to ask, sample, and other key items

  • Draft project workplan which highlights key tasks, key deadlines and responsible parties

  • Purchase or compile list of potential participants or respondents

  • Write your screener questions and survey documents

  • Program and test survey that used online or through CATI

  • Soft-launch project at first to identify and uncover any issues with early responders

  • Full launch of fieldwork, monitor and audit completes as they roll-in using a quality checklist

  • Close fieldwork, begin full scrubbing of data, begin analysis

  • Write a market research report with infographics, executive summary, and question-by-question results

  • Regroup with team to present and discuss findings

  • Exhale, enjoy your beverage(s) of choice

 

Drive Research is a market research survey company located in Syracuse NY. Questions or need advice on an upcoming online survey, phone survey, or market research project? Contact us at 315-303-2040 or by emailing info@driveresearch.com.

 

 

 

 

 

 

 

 

 

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