Sara Cruz Author Listing

  • tips-group-moderator-market-research-12112018

    5 Helpful Tips for a Focus Group Moderator

    Focus groups are a common market research data collection methodology. A focus group consists of a collection of people with shared demographics or behaviors being brought together, physically or virtually, to participate in a guided discussion. Focus groups can be used to learn about a specific product or service (already present in the marketplace or prior to launch). Focus groups can also be used to gauge brand identity, or provide ongoing feedback of a product, service, marketing campaign,

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  • market-research-beginners-12072018

    Market Research for Beginners | Where to Get Started?

    Market research involves gathering information about needs, wants, preferences, and opinions. Market research is essential to the success of a company, organization, product, or brand, and it can be used to develop knowledge about a multitude of topics. Through market research, you can quickly become an expert on almost any topic through primary or secondary efforts. Market research can be used to better understand your customers’ preferences and needs, discover consumer buying habits, gauge br

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  • influence-market-research-firm-11212018

    4 Factors Which Should Influence the Decision of Your Market Research Firm

    Market research is instrumental to the success of a business or organization. It is possible for a business or organization to conduct their own market research projects (do-it-yourself or DIY) and I have previously written about low-budget market research options, but in order to maximize the benefits of a market research project, a professional market research company must be hired. According to Quirk’s directory of market research companies in the United States, there are almost 3,500 compan

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  • market-research-business-tips-11152018

    3 Reasons Market Research is Important for Business

    According to the U.S. Small Business Administration there are over 30 million businesses in the United States in 2018 and that number is only representing businesses that have less than 100 employees. The number 30 million does not even reflect larger corporations such as Walmart, Apple, Exxon, CVS, AT&T, General Mills, or General Motors. What does that number really mean for a business? It means any business that offers a product or service has competition. Any business is not the one and only

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  • maximize-response-rate-survey-market-research-11092018

    5 Simple Ways to Maximize Your Response Rate for a Survey

    Market research enables a company or organization to gather data information about their ideal consumers’ needs, preferences, and opinions. A common tool used in market research is a survey. Surveys are extremely useful tools and can identify several aspects of a target market. Surveys have many benefits. They are relatively inexpensive compared to focus groups or in-depth interviews (IDIs). Surveys are also versatile, and can be distributed in many ways, online, email, social media, or paper.

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  • employee-survey-benefits-market-research-10252018

    3 Reasons and 3 Benefits to Using Employee Surveys

    Employee surveys are used by an organization to gain in-depth knowledge about their employee’s feelings, opinions, and perceptions. There are a number of different topics that can be surveyed, and multiple reasons an organization may want to conduct employee surveys. Some commonly employee survey topics include: Job satisfaction Employee engagement New employee and departure employee surveys Employee well-being Regardless of the reason for conducting employee surveys, the main objective of th

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  • survey-closed-banks-market-research-10232018

    Closed Account Surveys for Banks and Credit Unions | Market Research 101

    Banks and credit unions are financial institutions are located in each and every city across the United States. Banks and credit unions rely on customers and members in order to be profitable. Banks and credit unions can profit from account holder fees, service fees, investments, or loan fees. Due to the fact banks and credit unions profit from providing services to their customers, it becomes important to retain current customers and members. We've all heard the old adage that it costs 10 times

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  • low-budget-market-research-10122018

    5 Low-Budget Market Research Options

    There are many factors to be considered when setting a budget for a market research project. Target market, sample size, and methodology are just a few, and these factors impact the overall cost of the project. For example, larger sample sizes and face-to-face interviews are more costly than smaller sample sizes and phone interviews, while an online survey costs less to collect data than a focus group. Although hiring a market research company is recommended in order to maximize the value and b

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  • benefits-drawbacks-gamification-market-research-10092018

    Benefits and Drawbacks of Gamification in Online Surveys

    Online surveys are a common method for conducting consumer research. Online surveys are generally more cost effective and more easily reach a target audience compared to focus groups or in-depth interviews (IDIs). Although online surveys are common and very valuable during a research project, the respondents can find the surveys repetitive and boring. In order for the responses to be honest and thorough, it is necessary for the participant to be invested in the quantity and quality of their answ

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  • customer-engagement-trends-market-research-10052018

    3 Customer Engagement Trends for 2019

    Every year market research professionals can expect new and exciting trends in market research. With technological advances, globalization, and new products and services continuing to break into an already crowded marketplace, it becomes more and more vital for businesses to better understand target markets. Developing successful marketing campaigns is key to continued success and increased revenue for the upcoming year. Market research trends have drastically changed over the years and will co

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  • transcripts-market-research-10042018

    4 Benefits of Using Transcripts in Qualitative Market Research

    Market research data for analysis can be divided into two categories: quantitative and qualitative. Quantitative data refers to numerical data. Think of it as information that deals with quantities and can be recorded with numbers. Your shoe size for example is quantitative. If you are a size 10, you are a size 10 and only a size 10. That size is measurable and is recorded with a number. Qualitative research is more exploratory and is used to gain knowledge about motivations, options, and exper

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  • community-colleges-market-research-10022018

    4 Surveys for Community Colleges | Market Research Company

    Market research is beneficial to a wide variety of businesses and establishments, including community colleges. A student could be categorized as a general “consumer” or “customer” for a college or university since they pay tuition to attend classes, and ultimately acquire a degree. There are many aspects of college student’s behaviors and experiences that would be valuable for a college or university to understand. Much like any company or organization with paying customers. Understanding a po

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