Retail Market Research
Surveys, Focus Groups, Mystery Shopping, and Customer Experience (CX) Research
As the retail landscape competes for customers' share of wallet, use market research to advance your marketing strategies. Drive Research offers a variety of market research services to help your retail business.
Several point of purchase (POP) market research options can help you better understand the customer path to purchase in-store including intercept surveys, mystery shops, and shop-a-longs. Other more traditional feedback tools including online surveys, phone surveys, and focus groups.
Whatever your retail market research needs are, Drive Research can provide you with the design, analysis, insights, and recommendations to keep you a step ahead of your retail competiton.