Market Research Case Studies
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Case Study: Hays Airport Intercept Surveys in Kansas
Posted at: 6/15/2017 2:52 PM
This blog post covers the highlights of a recently completed project with a few of our partners at Drive Research. The idea of this is to share some of the information about how the airport intercept survey project worked while maintaining the confidentiality and anonymity of the results. Although the market research process and questions in surveys can be replicated across different projects, the objectives and findings are always unique and proprietary to the clients Drive Research works with
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Case Study: Syracuse Office Space Survey
Posted at: 5/20/2017 6:25 PM
Objectives of the Market Research An integrated design-build firm partnered with Drive Research to conduct market research with office space tenants in Central New York. The primary goal of the market research was to understand appeal, interest, barriers and demand for office condos or office ownership. The data and feedback was compiled into a comprehensive market analysis report on Downtown Syracuse residential and office space prepared by Drive Research. Specific data was also be fed into di
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Case Study: Land Use Feasibility Study in Upstate New York
Posted at: 5/9/2017 5:58 PM
Objectives of the Market Research 3S Gateway, LLC partnered with Drive Research to conduct a market research feasibility study. This market research aimed to guide 3S Gateway, LLC on the best-use of the 155 acres of land owned across the Thruway from the new del Lago Resort and Casino in Waterloo, NY. The goal of the feasibility study was to help identify feasible options, establish which type(s) of propositions are most viable, and assist in the development of a strategic business case using d
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Case Study: How to Conduct Customer Research as a Manufacturer
Posted at: 4/26/2017 5:30 PM
Objectives of the Market Research A Syracuse manufacturing company partnered with Drive Research and Advance Media New York to conduct a Voice of Customer (VoC) survey. Our client was a vertically integrated wire manufacturer. They serve commercial buildings, water and gas, solar, and explosives industries, among others. The market research study provided the client with the necessary data to better understand customer needs, wants, behaviors, as well as other secondary objectives. Manufac
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Case Study: Event Surveys at the Home & Garden Show in Syracuse
Posted at: 4/20/2017 5:12 PM
Objectives of the Market Research In February 2017, Home Builders & Remodelers of Central New York (HBRCNY) partnered with Advance Media New York and Drive Research to conduct an exit interview survey with attendees to the 2017 Home & Garden Show event. This event was held at the New York State Fairgrounds. The primary goal of the market research was to provide HBRCNY with the necessary data to better understand attendee satisfaction, awareness of marketing sources, improvement areas for the e
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Case Study: Downtown Market Analysis Study | Market Research Syracuse
Posted at: 3/22/2017 7:52 PM
Objectives of the Market Research A market analysis study was recently completed for Downtown Syracuse by Drive Research. VIP Structures was the sponsoring client. This market research in Syracuse included several components. A local integrated design-build firm in Syracuse partnered with Drive Research to conduct a market analysis on the Downtown Syracuse market. The market research study provided the client with a comprehensive outlook on 3 separate segments: (1) residential apartments, (2)
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Case Study: Cyber Security Online Survey
Posted at: 2/26/2017 7:22 PM
What was the background of the market research project? Many organizations are quickly discovering that cyber threat hunting is the next step in the evolution of the modern Security Operations Center (SOC.) The threat hunting landscape is a relatively new frontier for businesses and SOCs. In December 2016 and January 2017, the 300,000+ member Information Security Community on LinkedIn was utilized to gain more insight into the topic of Threat Hunting. A 7 to 10-minute survey was made available
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Case Study: Inquiry and Enrolled Students Focus Groups
Posted at: 2/25/2017 7:16 PM
What were the objectives of the market research? Recently, a local university partnered with Drive Research to conduct qualitative focus group research on its credit schedule. The objectives of the market research were to gain insight and understand the importance of the Fall and Spring mailed catalogs, including usage, content, advertising, design and relevance. Improving the credit schedule for current and potential students will create a better student experience, increase likelihood of enro
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Case Study: Employee Survey for Staff Profiles on Website
Posted at: 1/31/2017 4:26 PM
What were the objective(s) of the market research? Drive Research recently partnered with Advance Media New York on a market research study for product design and engineering group on the West Coast of the United States. This market research is part of a data-driven strategy to develop digital marketing campaigns and tactics to grow business for the firm. This market research project focused on building employee content for the new website. This was a follow-up to an extensive Voice of Custo
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Case Study: Data Backup and Recovery Service Online Survey
Posted at: 10/11/2016 1:58 PM
What were the objectives of the market research? Drive Research recently partnered with EVault and Carbonite, a global data backup and recovery company to complete an online survey. The objective(s) of the market research were to identify factors most important to IT professionals and users when choosing a data backup and recovery service, usage of specific products, likelihood to recommend products, and satisfaction levels with products. The ultimate goal of the market research was to leve
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Case Study: New York State Fair Intercept Surveys
Posted at: 9/28/2016 8:41 PM
Drive Research was the official intercept survey company for the New York State Fair in 2016. The 12-day event drew 1.1 million visitors, which was a new attendance record. The Drive team was there to witness the spectacle, the crowds, the food, and the fun, collecting visitor feedback through our intercept survey script. The survey was the only officially sanctioned survey with in-the-moment visitors to The Great New York State Fair. If you were at the Fair in 2016, you may have recognized "Tea