Luke Cohen

  • How to use Market Research to Improve SEO and Paid Social Media

    How to use Market Research to Improve SEO and Paid Social Media

    In today’s market, optimizing SEO and paid social media strategies are major strengths to businesses. What is SEO? SEO stands for search engine optimization. Businesses use search engine optimization to promote their brand, products or services to current and potential customers. Every business is unique. In fact, the method of promoting a business using SEO can depend on several factors such as the target audience, business goals, and objectives. With this information, our market research co

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  • Progress Bars: Do they Help or Hurt Respondent Experience in Surveys?

    Progress Bars: Do they Help or Hurt Respondent Experience in Surveys?

    Have you ever taken an online survey? Did you ever notice a little bar at the bottom of the screen filling up as you answer questions? That is a progress bar. Progress bars are designed to help respondents understand the amount of the survey they have completed. Or, if you are anything like me, it gives respondents an indication of how much of the survey is left. When conducting an online survey, the respondent experience should always come first. Does adding a progress bar help or hurt com

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  • How Data Analytics is Changing the Sports Industry For Good

    How Data Analytics is Changing the Sports Industry For Good

    The field of data analytics is expanding into new markets every day. Today, sports analytics is where research analysts are making their next leap. Not so long ago, players and coaches reviewed game film and made changes to their strategy solely based on the footage. Today, in almost every sport, teams look at the game film with a new sense of enlightenment. All players and coaches have access to the percentages of any major statistical category to improve their game plan. It’s now possible to

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